enterprise mobility computerworld mar 2012
DESCRIPTION
Presentation at Computerworld's Enterprise Mobility Conference in March 2012TRANSCRIPT
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“Simplifying the chaos”
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We serve clients across the globe… Helping Brands Go Mobile since 2007 Global Customers & Case Studies
Development Houses connected with OEM’s, Enterprises and Brands globally
Qualified Development Houses globally 4,000
1,000 Countries actively serving Global Fortune 1,000 companies
Successful applications for your benchmarking and competitive analysis
60 10,000
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Exicon’s 4 Step Process exploiting your Assets on Mobile
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WEB
1090 981 560 801 559 529 137 165 370 NUMBER OF DEVELOPMENT HOUSES ACROSS OPERATING PLATFORMS
TOP COUNTRIES
USA 705
CHINA 400
INDIA 263
UK 187
GERMANY 171
FRANCE 105
AMERICAS
29%
EMEA
36% APAC
35%
We serve clients across the globe… Helping Brands Go Mobile since 2007 Our Network of Qualified Development Houses « Platforms, Categories & Geographies »
60+ COUNTRIES
4000+ ISVs
~12 DEVELOPERS/
ISV
~50K DEVELOPERS
Mobile Application Developer task specific mobile software Service Provider supporting systems for developers, publishers, ISVs
Software Development PC, handheld, other platforms
Content Owner/Publishers hub between content developer and distribution/retail channel
Dedicated Game Developer Game development
Mobile Agencies App. design/development
Platform Developer technology platforms to developers
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1. Top Priorities • 43% Creating topline revenue growth • 20% Improving business processes • 19% Business innovation and expansion • 13% Lowering operating costs • 3% Lowering IT operations costs
2. Trends • 84% matching or increasing IT spend in 2012 • Overall budget increase of 4% in 2012
3. Top Technology in Production • 72% Server Virtualization (42% in 2010, 56% in 2011)
4. Next Phase of IT Projects & Initiatives • 40% Public Cloud Computing Services • 34% BI & Analytics • 33% Mobile Applications • 32% Private Cloud Computing Services
5. Top Technologies being Upgraded 1. 53% Smartphones 2. 53% Desktop/Laptops (but ironically they will spend 17% LESS budget doing so)
Survey of 300 top IT executives, CIO Magazine Tech Poll January 2012
We serve clients across the globe… Helping Brands Go Mobile since 2007 CIO Business Priorities 2012
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CONSUMERIZATION
30% of IT is unsanc/oned and climbing quickly
~10% ~30%
Inflection point
2000 2010
0
3500
7000
2010 2011 2012 2013 2014 2015
Other Portable Devices Non-Smatphones Tablets M2M Home Gateways Smartphones Laptops and Notebooks
1 %
2 %
3 %
5 %
6 %
27 %
56 %
MOBILITY
BIG DATA
1970 1980 1990 2000 2010
Stor
ed D
igita
l In
form
atio
n (e
xaby
tes)
Web Application Data Business Transcation Data
We serve clients across the globe… Helping Brands Go Mobile since 2007 Trends in IT Product & Services
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Identity
Presence
Social
Video
Who we are
All of the time
Thread of Relationships
Experience
Billing
Commerce & Monetization
Mobile has all the right Ingredients
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The Appon the Mobile
Has an average
With say 20K Users
run the application
50calls to
the network a day
You’re losing
1 million bits of data/day
(that`s right, daily!)
Maturing your IT with data from all the apps
Rather than enabling third party services to mature with and monetize your data
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PROD
Dropbox
Slideshare
Salesforce
Agencies Systems Integrators
IT
IT Data Center
• Break - Fix • Constrained • Maturity
• Design • Technology • Execution
There is still contention to overcome
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Agencies Systems Integrators
MKTG
IT
IT Data Center
End-User
Remaining nimble to keep up
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Global Developer Platform to Exploit Your Lost Mobile Opportunity
LOST OPPORTUNITY REACH
Build Applications Across mediums
Corporations
To reach the Consumer or
Enterprise End Users MOBILE END USER
LAPTOPS & NOTEBOOKS
SMART PHONES
TABLETS M2M OTHER WEBSITE
API
Products & Services
Extend your business assets
“Best of breed” Developers globally solve problems quickly and cost effectively
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End-‐users use the applica:on with value provided to all par:es
Gartner predic,ng that over 75% of the Fortune 1000 will have open API’s by 2014
End-Users
0
500
1000
1500
2000
2500
3000
3500
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Total APIs over time
8 years
18 Months
9 Months
• Services • Information • Products
Put the API’S to work creating applications
Created using the API
Provides access to business assets
Creating API’s to extend your Business Assets
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Agencies Systems Integrators
MKTG
IT
IT Data Center
APPs
APIs
SOCIAL MEDIA
GAME
COUPON
PAYMENT
SOCIAL MEDIA
GAME
COUPON
PAYMENT
Promote API to Developer
Measure App Performance
Repository with Q&A and
Version Management Recruit
Developer
Deploy
Track API ac:vity
Promote App to End-‐user
Distribute your Applica:on
Build
Ensure you stay at the core of IT Products & Services
Exicon Technology Enabled Services
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Contact Us
FOUNDER & CEO Stefan Rust
EMAIL [email protected]
WEBSITE www.exicon.mobi
FOLLOW ME @srust99 FOLLOW US @exicon