enterprise mobility in socio-technical perspective

a presentation by Sidneyeve Matrix

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2009image: Steve Rhodes

was hailed as year of the smartphone.

was also hailed as year of the smartphone.2010and then

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smartphones will outnumber feature phones.

2011We haven't hit the tipping point yet but analysts* say by the 3rd quarter of

* source: Forrester and Nielsen

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BlackBerrysmartphone market 36%

Q2 2010

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current market share 21% iPhone

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smartphone market28% android

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getting work done while on the roadnetbook replacement

10M units sold in 2010 thus far. forecast 28M in 2011

and now, the iPad.

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In short, all those smartphones and iPadsadd up to an enterprise headache...or, an opportunity.

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disruptive technologytransformative impact of mobile

changing how we work, the type of work we do, and the workplace itself.

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what drives mobile enterprise?connected lifestyles and workstyles.

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placeshifting.we are in an era of mobile workstyleshome, cafe, airport...productivity enroute.

what drives mobile enterprise?

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the

of enterprise ITconsumerization

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what drives mobile enterprise?

New pressures on CIO to support and secure multiple platforms, devices, and apps.New compliance issues not seen with laptops.

Employees bring a variety of personal devices to work and connect to enterprise infrastructure.

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work-ready mobilewhat does

entail?

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by j.cliss

emailapps & datamultimedia filesremote desktop& real-time updates.

from an employee perspective:

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From a CIO’s perspective,it̓ s complicated.

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what holds mobile enterprise back?security concerns.lack of expertise.costs.

An integrated, coherent mobile enterprise strategy involving all business units.

talent recruitment marketing sales force product research & development fleet management

customer service client & business intelligence

The objective is:

agilityresponsiveness in real-time

a mobile enterprise solution that delivers

increase credibility and outpace the competition

visibilitywhich of your operations could benefit from increased transparency?

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a mobile enterprise solution that delivers

georelevanceenhance business performanceby adding locational specificity

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Objective:

a mobile enterprise solution that delivers

greena mobile enterprise solution that is

automate and mobilize paper-based processes and increase sustainability

(bonus: improve accuracy in reportage)

the speed of connected culture & the velocity of business networks

image: Today is a good day

Today, considering

enterprise mobile solutions must be in sync with consumer mobile tech trends.

about the authorSidneyeve Matrix, PhD.

Queen's University. SidneyeveMatrix.com

ThankyoutoMichaelKeefeandBiancaFreedmanfortheinvitation&inspiration.

ContentsofthispresentationincludingimageshaveCreativeCommonsAttribution‐Noncommercial‐ShareAlike3.0Licenses.

ThisresearchwaspresentedatMobileInnovationWeekToronto2010,partoftheMobileThinkTankseries.

@sidneyeve