CIO Summit Europe – December 2-5, 2012

Ritz Carlton Penha Longa Hotel – Sintra, Portugal

Enterprise Mobile Solutions the path from transactional data to market intelligence

Miguel Sousa, CIO Unicer

4

• Context

• Future Vision @ UNICER

• Debate

Agenda

What’s our current context?

Fast changing Bus. Requirements Wide solution spreading

Technological Evolution

Analytical information

Required in the field

Sales Consultive approach

TeleSales interconnected

with field operations

Data Collection from

Clients and Consumers

Relational Marketing

Logistics & Billing

Customer Service

On-Trade

HORECA

Off-Trade

Modern Distribution

Mobile

Wholesales

Distribution

“In 2011 the sales of mobile devices

overcome the sales of PC’s” Source: Gartner

Business & Market: Context and Principles

Source: Gartner Magic Quadrant for Mobile Enterprise

Application Platforms (Abril/2012)

1) Transactional is still required but not enough!

3) Defining a Strategy and designing a consistent

Roadmap is fundamental

2) Market moves very fast and is highly

competitive. New solutions to deal with

lots of information, flowing in and out of

different sources are required

4) Permanent alignment between the

business vision and the IT Strategy

• Context

• Future Vision @ UNICER

• Debate

Agenda

Future Vision @ Unicer

CRM ERP BI

Backend environment @ Unicer External Environment

Wholesalers

other systems

On-Trade Off-Trade Logistics

& Billing

Customer

Service Productivity B2B / B2C

Mobile

Platform

Future Vision @ Unicer

Define an open, evolutionary path capable of transforming

corporate applications from transactional, into hubs of market

intelligence;

Give a special role to Mobile applications in the gathering and

usage of relevant data in the company’s external environment.

Seek synergies with backend systems, where it resides and is

managed the 'core' of the enterprise information, based on

best in class processes that can be used with in or out the

corporate boundaries

Reduce time-to-market of mobile solutions deployment.

Permanent innovation & Speed are fundamental

Roadmap Outlook

Technicians (Customer Service)

On-Trade Direct Sales

Wholesales Distribution

Logistics

Off-Trade

Mobile Productivity Apps (Internal App Store)

International Markets

B2B Scenarios

B2C Scenarios

Digital Marketing

Strategy

Route-to-Market

Strategy

Integrated Vision for IT Platform Set-Up

So, let’s move on to

the discussion…