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MegaTrends

The Major Directions

Transforming Our Lives

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What is a MegaTrend

A megatrend is a major restructuring, a larger pattern of broad trends that is reshaping and transforming our lives.

In manufacturing, megatrends are reshaping the nature of competition, both domestically and internationally.

The term megatrend was popularized by John Naisbitt in his 1982 book by the same name.

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Some Comments by Naisbitt

The most reliable way to anticipate the future is to understand the present

Trends are bottom up, fads are top down

America is a bottom up society almost nothing starts in New York or

Washington DC

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More Comments by Naisbitt

Individuals and society operate as closed systems there is a finite capacity new concerns force out old concerns megatrends are about concerns and

patterns of concern that persist over time Trends, like horses, are easier to ride in

the direction they are already going

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The Original Megatrends(1982)

from an Industrial Society to an Information Society

from Forced Technology to High Tech / High Touch

from a National Economy to a World Economy

from Short Term to Long Term from Centralization to Decentralization

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The Original Megatrends(1982)

from Institutional Help to Self Help from Representative Democracy to

Participatory Democracy from Hierarchies to Networking from North to South from Either/Or to Multiple Option

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Megatrends 2000 (1990)with Patricia Aburdene

the Booming Global Economy global economic boom prompted by the

information economy, freer trade, and a government bias towards economic expansion over political ideology

Renaissance in the Arts rapid growth in participation in the fine and

finer arts

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Megatrends 2000 (1990)with Patricia Aburdene

the Emergence of Free-Market Socialism the emergence of free markets in socialist

economies Global Lifestyles and Cultural

Nationalism increasing similarities in global lifestyles

with increased cultural nationalism

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Megatrends 2000 (1990)with Patricia Aburdene

the Privatization of the Welfare State privatization of the welfare state in the

western democracies the Rise of the Pacific Rim

economic and cultural influence of Pacific Rim countries and California greatly expand

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Megatrends 2000 (1990)with Patricia Aburdene

the Rise of Women in Leadership women become much more important in

leadership roles the Age of Biology

biotechnology makes great progress and raises major ethical issues, while biology becomes a more common metaphor

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Megatrends 2000 (1990)with Patricia Aburdene

Religious Revival religious revival led by fundamentalism and

the desire for deep, personal experience. Triumph of the Individual

triumph of the individual in becoming free of institutional constraints to become more in charge of one's own destiny