enterpreneur development-molly unit planner

8/12/2019 Enterpreneur Development-molly Unit Planner

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DEPARTMENT OF BUSINESS MANAGEMENTST.JOSEPHS DEGREE & PG COLLEGE

ACADEMIC YEAR 2013-14UNIT PLANNER FOR BBA-VI SEMESTER,IIIYEAR

NAME: Mrs. MOLLY CHATURVEDISUBJECT: ENTERPRENEURIAL DEVELOPMENTCOURSE NO:-406601

UNIT I-INTRODUCTION

TOPIC CONTENT BOOKS, CHAP., PAGE NOS./WEB RESOURCES

TEACHINGMETHODOLOGY

NO.OFHOURS

EVALUATION/FEEDBACK

Unit-1Introduction toEnterpreneur

Introduction to Entrepreneur:-The term Entrepreneur is definedas an agent who buys factors of

production at certain prices in orderto combine them into a productwith a view to selling it at uncertain

prices in future

Characteristics of Entrepreneur:- Hard work Desire for high achievement Highly optimistic Foresight Independence

Types of Entrepreneur:- Innovating Imitative Drone Solo Operator

The Dynamics ofEnterpreneurial Developmentand Management,FifthEdition,2009,VasantDesai,Himalaya PublishingHouse, Unit-1,Pg.15-28

Entrepreneurial Development,3 Edition,2009,Dr.S.S.Khanna,S.ChandPublishing Pvt.Ltd.,Unit-1,2,3,Pg.1-7

Lecture method &interactive session

Practical examplesof corporate sector

3 Question andAnswer


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Functions of Entrepreneur:- Idea generation Product analysis Completion of promotional

facilities

Nature of Entrepreneurs Assumption of risk Business decisions Managerial functions

Importance of Entrepreneurs:-

Innovator in economic growth Generator of employmentoppurtunities

Complementing andsupplementing economic growth

Distinction between an Entrepreneurand a Manager :-

Motive Status Risk bearing Rewards Innovation


Entrepreneurial Development,3 Edition,2009,Dr.S.S.Khanna,S.ChandPublishing Pvt.Ltd.,Unit-1,2,3,Pg.1-7





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Women Entrepreneur:-

Group of women who initiate ,organiseand run a business enterprise and adopts a

business activity

Functions of Women Entrepreneurs:- Exploration of the prospectus of

starting a new business enterprise Coordination,administration,control Supervision & leadership

The entrepreneurial Culture:-Culture consists of tangible man madeobjects such as automobiles,clothing andintangible concepts such as laws,moralsand knowledge.In addition culture includesthe values,character,skills acceptable within the particular society

Sub Cultures of Entrepreneurship:- Culture of a business Business ethics Productivity culture

Successful Entrepreneurs:- Good Analytical skills


Entrepreneurial Development,3 Edition,2009,Dr.S.S.Khanna,S.ChandPublishing Pvt.Ltd.,Unit-3,Pg.1-7


Entrepreneurial Development,3 Edition,2009,Dr.S.S.Khanna,S.ChandPublishing Pvt.Ltd.,Unit-1Pg.104-117



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Good Decision making skills Good Presentation skills Good Understanding of financial

products and markets Exposure to international

environment

.Unit-2Entrepreneurship

Introduction:-Entrepreneurship is the propensity ofmind to take calculated risks with

confidence to achieve a predetermined business or industrial objective

Theories of Entrepreneurship:- Psychological Theories Sociological Theories Anthropological Theories Economic Theory Dynamic Entrepreneurship

Innovation Theory Maslows Need Hierarchy Theory

Entrepreneurship Environment:-Entrepreneurship environment refersto the various facets with in whichenterprises-Big,Medium,Small have tooperate.

Classification of Environment:- Political Environment

.The Dynamics ofEnterpreneurial Development

and Management,FifthEdition,2009,VasantDesai,Himalaya PublishingHouse, Unit-1,Pg.140-160

Lecture method&interactive session

Practicalexamples ofcorporate sector

1 Question&Answer


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Economic Environment Social Environment Technological Environment Cultural Environment

Entrepreneurship Development Entrepreneurial com petence makes all thedifference to the rate of economicgrowth.Entrepreneursinnovate,developsand innovation is the specific instrument ofentrepreneurship and is a person whosenses opportunity for economic gains in

the socio economic spheres around himand initiates activity leading to production/distribution and services

Types of Entrepreneurial DevelopmentProgram:

Entrepreneurship AwarenessTraining Programme

Industrial Motivation Programme Entrepreneurship Development

Programme

Policies governing Entrepreneurs:. Survey of Entrepreneurialopportunities

Selection of Entrepreneur Entrepreneurial Awareness Entrepreneurial Development







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Role of Entrepreneurship in EconomicDevelopment:-

Promotes capital formation bymobilizing the idle saving of the

public Promotes balanced regional

development Induces backward and forward

linkages which stimulate the process of economic development .

.Entrepreneurial Development,3 Edition,2009,Dr.S.S.Khanna,S.ChandPublishing Pvt.Ltd.,Unit-1Pg.14-18



1 Question&Answer

. .

Meaning and Need of RuralEntrepreneurship:-Entrepreneurship emerging in rural areasis rural entrepreneurship and implies ruralindustrialization

Need of Entrepreneurship:- Labour intensive and have high

potential in employmentgeneration.

Industries have high potential forincome generation in the rural

areas. Industries encourage dispersal ofeconomic activites in the rural areasand promotes regional development

.


Lecture method&interactive session 2 Question&Answer

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Growth of Entrepreneurship in India :-Entrepreneurship during PreIndependence:-

Disappearance of the Indian RoyalCourts

Low priced British made goods produced on the large scale whichreduced the competition of theIndian products.

Entrepreneurship during PostIndependence:-

Proper distribution of economic power

Encourage the tempo ofindustrialization by spreadingentrepreneurship from the existingcentres to other cities

Disseminates the entrepreneurshipacumen concentrated in a fewdominant communities

Problems of Entrepreneurship:-

Problems of Women Entrepreneurship:- Problem of Finance Scarcity of raw material Stiff competition Lack of Education


Entrepreneurial Development,3 Edition,2009,Dr.S.S.Khanna,S.ChandPublishing Pvt.Ltd.,Unit-1 ,Pg-10-14

Entrepreneurial Development,3 Edition,2009,Dr.S.S.Khanna,S.ChandPublishing Pvt.Ltd.,Unit-1 ,Pg-26-29




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Problems of Rural Entrepreneurship:- Inadequate flow of credit Use of obsolete technology Poor quality standard Inadequate infrastructural facility

.

.Unit-3EntrepreneurshipDevelopmentProgrammes

.Entrepreneurship Development:-EDP Programmes are deemed to offer thesolutions to different problems pertainingto different entrepreneurs:

Objectives of EDPs: - Develop and strength their

entrepreneurial quality Formulate project for the product Acquire the necessary managerial

skills.

Phases of EDPS: - Pre training Training Phase Post Training Phase

Institutions for EntrepreneurshipDevelopment :-

Entrepreneurship DevelopmentInstitute of India(EDII):-

Augment the supply oftrained entrepreneur through

.The Dynamics ofEnterpreneurial Developmentand Management,FifthEdition,2009,Vasant

Desai,Himalaya PublishingHouse, Unit-2,Pg.211-218




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training Generate a multiplier effect

on oppurtunities for selfemployment

National Institute forEntrepreneurship & SmallBusinessDevelopment(NIESBUD):-

Coordinating andoverseeing activites ofvarious institutes

Conducting EDP courses

Science and TechnologyEntrepreneurship Parks(STEPS):-

BIT STEP has developed aunique technology forautomatic wire lengthmeasurement system

TREC STEP has developedtechnology for hi tech paintsfor nuclearapplications,besides other hitech and import substitutive

products.

SJEC STEP has alreadytransferred technology ofliquid level pump controllerto one of its entrepreneursfor commercial exploitation

Centre for EntrepreneurshipDevelopment:-



The Dynamics ofEnterpreneurial Developmentand Management,Fifth




Question&Answer

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Entrepreneurs were selectedfrom through behaviouraltests

A survey of investmentopportunity was made foridentifying industrieshaving good scope in thearea.

The Employee MotivationCentre(EMC):-

Set up in Assam in the northeastern region of Indiaconducts entrepreneurialdevelopment programmes.

Different state governmentoffices were givenmotivational training underthis programme

National Alliance Of YoungEntrepreneurs:-

Getting better access tocapital ,infrastructure andmarkets

Identifying InvestmentOpputunities

Sponsoringdelegations,participation intrade fairs,exhibitions

Small Industrial Development

Edition,2009,VasantDesai,Himalaya PublishingHouse, Unit-2,Pg.211-218



The Dynamics ofEnterpreneurial Development




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Managing New Ventures to thegung ho Entrepreneurship from thetenches:A Real WorldPrespectives

Further a course in socialentrepreneurship is beingintroduced.

Laboratory in EntrepreneurshipMotivation,is also one of theelective course inIIM,Ahmedabad,for youngEntrepreneurs.

EDPs of SIDBI: -

The aim of SIDBIs EDPs is to build and nurture reservoir ofEntrepreneurs.Such EDPs areconducted through the specializedagencies in EntrepreneurshipDevelopment Institute of India(EDIs),Technical ConsultancyOrganisation(TCO) and Centre forEntrepreneurshipDevelopments(CEDs).

SIDBI is constantly endeavouringto address these problems by

bringing reputed management andtechnical institutions close to thesmall scale industries.

SIDBIs strategy forentrepreneurship developmentinvolves support to specifically

The Dynamics ofEnterpreneurial Developmentand Management,FifthEdition,2009,VasantDesai,Himalaya PublishingHouse, Unit-2,Pg.220




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Need for Enterprise Location When a new enterprise is to be

established Whenever the existing factory is

not in a position to obtain renewalleve l of lease.

When an undesirable location is to be abandoned

Steps in Enterprise Location:-According to Bethel,Atwater andSmith Enterprise location involvesthree steps,they are:-

Selection of the region:- Availability of raw

material Government Polices

Selection of the Locality Availability of

Labour Banking facility

Selection of the exact site Price of Land Commercial services Communication

Selection of the optimumsite

Comparativeeconomic survey

Alternativ e site



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Project Concept:-A Project is a productive activity and can

be defined as a scientifically evolved work plan devised to achieve a specific objectivewith a speci fied period of time

The three basic attributes of theProject Concept are:-

Course of Action Specific Objectives Definite Time Perspective

\Characteristics of Project Concept:-

Investment Pattern Benefit or Gains Time Limit Location

Classification of Projects:- Quantifiable and NonQuantifiable:- Quantifiable projects are those in

which a plausible quantitativeassessment of benefits can be madewhere as in Non QuantifiableProjects it is not possible

Sectoral Projects:- Agriculture & Allied sector Irrigation and Power Sector Industry and Mining Sectors

Techno Economic Projects:- Factor intensity orientation concept Causation oriented classication




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Margnitude oriented classification

Financial InstitutionsClassification:

New Projects Expansion Projects Modernisation Projects Diversification Projects

Services Projects:- Welfare Projects Services Projects Research and Development

Projects Educational Projects

Dimensions of Projects:- They initiate the process of

development-Production,Employment

They become the catalytic agents ofeconomic development

Projects provides the framework ofthe future activites of anOrganisation

Projects involves substantialfinancial outlays.



Formatted: Tab stops: 1.67", Left


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The Project Cycles:-The Project work comprises of severaldistinct stages,it consists of three mainstages:-

Project Identification:-The Project cycles begins with theidentification of Project ideas thatappear to represent a high priorty toachieve important developmentobjectives.

Project Preparation:-Project should be designed with aview to how they will beimplemented.Appropriate design isessential.The design of projectsneed to be adopted tolocal,political,administrative,economic,cultural conditions

Project Implementation:-All Project identification and

preparation work is directedtowards facilitating implementationand helping to ensure its success.

Ex post Evaluation:-The Project cycle does not end




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Economic Aspect Technical Aspect Financial Aspect Production Aspect Managerial Aspect

Contents of a Project Report:- Objective and Scope of the report Product Characteristics Market Position and Trends Raw Material Manufacture

Importance of a Project ReportProject report is of great importance ,ithighlights the practicability of a project interms of different factors,likeeconomy,finance,technology and socialdesirability

Performa of a Project Report Introduction Scheme Profitability and Projections

Infrastructure Names and Address of Suppliers Remarks

Types of Ownership Organisation:-Introduction:Every Entrepreneur has to decide at the




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outset,about the type of Organisationwhich he plans to select for his privateenterprise,it is an important entrepreneurialdecision

The deciding core factors are:- Types of business Selection of industry and the area

of operation Scope of operations Amount of capital funds required Comparative tax advantage

Ownership Organisation:-The owner of a small industry values hisundertaking for the job it provides him aswell as for any return it may make on hisinvested capital

Types of Ownership Organisation are:- Sole Proprietorship Partnership Co-operative Society Joint stock company

Introduction to Incentives:-The term Incentive means encouraging



Formatted: Normal


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productivity.It is a motivational forcewhich makes an Entrepreneur take a rightdecision and act upon it.Broadly includesConcessions,Subsdies,Bounties

Need of Incentives:- To correct regional imbalances in

development To promote entrepreneurship by

removing economic constraints

Objectives of Incentives:- Entrepreneurship Development Regional Development Provide Competitive strength Motivate people for new ventures

Types of Incentives:- Fiscal Incentives

Tax concession Incentives for exports including

duty drawbacks

Financial Incentives:- Seed Capital

Credit on Priorty Promotional Schemes

Foreign Direct Investment Industrial Growth centres Export Processing Zones

Marketing Support:-





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National Small IndustriesCorporation

SIDO Export Promotion Councils

Organisational Support Consultancy Training Workshops and Seminars

Subsidy:-Subsidy denotes a single lump sum whichis given by a Government to anEntrepreneur to cover the cost.

Subsidies in Operation:- Export/Import subsidy Capital investment subsidy Transport subsidy

Advantages of Incentives and Subsidies:- Bring industrial development

uniformly in all regions Develop more new entrepreneurs

which leads to entrepreneurial

development

Disadvantages of Incentives andSubsidies:-




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Empirical studies reveal that theincentives and subsidies are beinghioghly misused

Incentives and Subsdies turned outto be grounds for dishonesty

Resulted in financial drain on theexchequer

-


NO. OF CLASSES AT THE END OF UNIT-2 10


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.UNIT-3-MARKETING STRATEGY AND PLANNING


NO.OF

HRS.

TEACHINGMETHODOLOGY

EVALUATION/FEEDBACK

CORPORATESTRATEGICPLANNING

INTRODUCTIONTO CORPORATESTRATEGIC PLANNING:- The processof developing and maintaining a strategicfit between the organizations goals andcapabilities and its changing marketoppurtunities

DEFINING MARKETING ROLE OFORGANISATION :- Its Vision:-a)-future performance

b)-market position

- Its Mission:-a)-what it wants to accomplish in the largerenvironment

b)-statement of organisation purpose

- Its Objectives:-

a)-how company will achieve its goal b)-written form,clear,precise among allemployees.

1)- Philip kotler,Principles ofMar keting,13edition,Pearsoneducation,Inc& DorlingKindersley Publishing Inc.Year-2011

Chapter-2

Pg-34-37

2)- V.S.Ramaswamy2)-V.SRamaswamy&NamakumariMarketing management,4edition, Macmillan PublishersIndia Ltd, Year-2010

Chapter-9,Pg-135-142

2 Lecture&interactivesession

Question & Answer

BUSINESSSTRATEGICPLANNING

INTRODUCTION TO BUS. STRATEGICPLANNING:- Marketing logic by whichthe business unit hopes to create customervalue and achieve profitable customer

1)- Philip kotler,Principles ofMarketing,13edition,Pearsoneducation,Inc& DorlingKindersley Publishing

3 Lecture &interactive session

Question & Answer


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relationships

SWOT ANALYSISa)-Strength:-internal capabilities ofcompany

b)-Weakness:-internal limitation ofcompany

c)-Oppurtunity:-external factor that firmexploits

d)-Threat:- external factor that maychallenge the companys performance

-STRATEGICFORMULATION/PLANNING:-a)-develop strategic plans

b)-develop marketing plans

-STRATEGIC IMPLEMENTATION:-a)-turns marketing strategies and plans intomarketing actions

b)-helps in accomplishing marketingobjectives

-STRATEGIC CONTROL:-a)-measures and evaluates results ofmarketing strategies

b)-takes corrective action to ensure thatobjectives are achieved

Inc.Year-2011

Chapter-2 ,Pg-48-52


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MarketingProcess

INTRODUCTIONThe process by which companies create

value for customers and build strongcustomer relationships in order to capturevalue from customer

CUSTOMER DRIVEN MARKETINGSTRATEGY:-a)-Whats our target market

b)- Whats our value proposition

-INTEGRATED MARKETINGPROGRAM:-a)-company develop marketing plans

b)-deliver the intended customer value

-BUILDING CUSTOMERRELATIONSHIP:--delivering superior customer value andsatisfaction

1)- Philip kotler,Principles ofMarketing,13edition,Pearsoneducation,Inc& DorlingKindersley PublishingInc.Year-2011

Chapter-1 ,Pg-5-22

2)-RajansaxenaMarketingmanagement,3 rdedition,TataMcgraw-Hill Publishing companyLtd .Year-2004

Chapter-1,Pg-21-25


Question & Answer

MARKETINGPLAN

-Customer relationship management-Customer perceived value-Customer satisfaction-Customer relation level & tools

)- Philip kotler,Principles ofMarketing,13edition,Pearsoneducation,Inc& DorlingKindersley Publishing Inc.Year-2011

Chapter-1 ,Pg-12-14

1 Lecture &interactivesession

Question & Answer

NO. OF CLASSES AT THE END OF UNIT-3 10


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UNIT-4-MARKET SEGMENTATION


NO.OF

HRS

TEACHINGMETHODOLOGY

EVALUATION/FEEDBACK

CONCEPT OFTARGETMARKET

INTRODUCTION:A set of buyerssharing common needs or characteristicsthah the company decides to serve

EVALUATING MARKET SEGMENTS:-a)-segment size and growth

b)-segment structural attractivenessc)-company objectives and resources

-SELECTING TARGET MARKETSEGMENTS:-a)concentrated:- a firm goes after a largeshare of one or a few segments

b)- mass :-a firm ignores market segment differencesc)-segmented :-a firm decides to target several marketsegments and design separate offers foreach

1)- Philip kotler,Principles ofMarketing,13edition,Pearsoneducation,Inc& DorlingKindersley Publishing Inc.Year-2011


2)- RajansaxenaMarketing

management,3rd

edition,TataMcgraw-Hill Publishing companyLtd ,Year-2004


4 Lecture & interactivesession

Question & Answer

MARKETSEGMENTATIO

N

INTRODUCTIONDividing the totalmarket into smaller segments

SEGMENTING CONSUMERMARKETS:--geographic-demographic-psychographic


Chapter-7, Pg-162-170


Question & Answer


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-behavioral

SEGMENTING BUSINESS MARKETS:--psychographic-behavioral-occasion-benefit

REQUIREMENT FOR EFFECTIVESEGMENTATION:--measurable-accessible-substantial-differentiable-actionable

Segmentation analysis

2)- RajansaxenaMarketingmanagement,3 rdedition,TataMc

graw-Hill Publishing companyLtd. Year-2004


PRODUCTPOSITIONING

INTRODUCTIONThe way the product isdefined by consumer on importantattributes

Types of positioning:-adventerous(thumsup)Emotional(diamonds)

-Positioning strategies:--more for more-more for the same-the same for less-less for much less


Chapter-7 , Pg-178-185

2)- RajansaxenaMarketingmanagement,3 rdedition,TataMcgraw-Hill Publishingcompany Ltd. Year-2004



Question & Answer

NO. OF CLASSES AT THE END OF UNIT-4 10 Formatted Table


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UNIT-5-CONSUMER AND ORGANISATIONAL BUYING BEHAVIOUR


NO.OF

HRS

TEACHINGMETHODOLOGY

EVALUATION/FEEDBACK

INTRODUCTIO N TOCONSUMERBEHAVIOUR

The buying behavior of final consumers-individual and households that buy goodsand services for personal consumption

NATURE:-

a)-behaviour that consumer displays whilemaking purchases b)-consumer response to marketer effort

IMPORTANCE:a)-reveals details of what they buy,where&how often they buy

b)-brand and company relationship behavior of consumer.

1)-Consumer Behaviour,Roger.D.Blackwell,10 th Edition,Thomas learning Inc.Year-2007

Chapter-1,Pg-3-30




Question & Answer

FACTORINFLUENCINGCONSUMERBEHAVIOUR

Psychological :-motivation-perception-learning

1)- Philip kotler,Principles ofMarketing,13edition,Pearsoneducation,Inc& DorlingKindersley Publishing

2 Lecture&interactivesession

Question &Answer


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-beliefs and attitude

Cultural:-culture-subculture-social class

Social:-reference group-family-role and status

Personal:-age and lifecycle-occupation-lifestyle-personailty

Inc.Year-2011Chapter-5, Pg-117-129

2)- Rajansaxena Marketingmanagement,3 rdedition,TataMcgraw-Hill Publishingcompany Ltd. Year-2004


MODELS OFCONSUMERBEHAVIOUR

BUYERBEHAVIOURIN DIFFERENT

SITUATIONS:--complex buying behavior

-Dissonance reducing buying behavior

-Habitual buying behavior

-Variety seeking buying behaviour


Chapter-5 ,Pg-116-117,Pg-129-130

2)- Raj ansaxena Marketingmanagement,3 rdedition,TataMcgraw-Hill Publishingcompany Ltd. Year-2004


2 Lecture &interactivesession

Question &Answer


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CONSUMER

DECISIONMAKINGPROCESS

-Post purchase behavior:

Consumer takes further action after purchase, based on their satisfaction anddissatisfaction

-Cognitive dissonance:-buyer discomfort caused by postpurchaseconflict

-ConsumerDecision for new products:-

a)-awareness b)-interestc)-evaluationd)-triale)-adoption

1)- Philip kotler,Principles of

Marketing,13edition,Pearsoneducation,Inc& DorlingKindersley Publishing Inc.Year-2011

Chapter-5 ,Pg-133-136



1 Lecture &

interactive sessionQuestion &Answer

ORGANISATIO N BUYERBEHAVIOUR

INTRODUCTION:- The buying behaviorof the organisation tha buy goods andservices for use in the production of other

products and services or to resell

CHARACTERISTICS:-a)-business markets contain fewer butlarger buyers

b)-demand in business market fluctuatesmore and more quickly

NATURE:-

1)- Philip kotler,Principles ofMarketing,13edition,Pearsoneducation,Inc& DorlingKindersley Publishing Inc .Year-2011Chapter-6 ,Pg-140-152


2


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ORGANISATIO NAL BUYERS

a)-business purchases involve more buyers

b)-business buying involves a more professional purchasing effort

PARTICIPANTS IN THE BUSINESSBUYING PROCESS:-

-users-influencers-buyers-deciders

-gatekeepers

BUSINESS BUYING PROCESS-problem recognition-general need description-product specification-Supplier search-proposal solicitation-supplier selection-order routine specification-performance review.

Institutional Market:-schools,hospitals that provide goods andsevices to people

Chapter-8 ,Pg-179-189


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DIFFERENCESBETWEENCONSUMERBEHAVIOURANDORGANISATIO

N BUYINGBEHAVIOUR

Government Market:-Federal,state and local that purchase or

rent goods and services for carrying outthe main functions of govt.

CONSUMER BEHAVIOUR:- individualsand households that buy goods andservices for personal consumption

ORGANISATION BUYINGBEHAVIOUR:-

Business buying can range from routine toincredibly complex, involving a few orvery many decision makers and buyinginfluences

1)-Philip kotler,Principles ofMarketing,13edition,Pearsoneducation,Inc& DorlingKindersley Publishing Inc .Year-2011Chapter-6 ,Pg-140-157

2)- Rajansaxena Marketingmanagement,3 rdedition,TataMcgraw-Hill Publishingcompany Ltd. Year-2004Chapter-8, Pg-179-189

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