1st Enterpreneur Week of Greece February 2012, Athens

Elias Aravantinos, CityU College

The path

to Social Media 2.0

An alternative

for successful

entrepreneurs and business

Problem and Need Real SME problem The easy path Alternative solution CityUnity College

Agenda

Prolem

•More than 100,000 SMEs will go bankrupt

•1,000,000 Greeks with University Degrees

•Unemployment rises

•Innovation and creativity, fun?

Need

•SMEs need to go social.

•SMEs need advise to explore new Internet opportunities

STATUS

REAL PROBLEM

•WHO IS WHO?

THE EASY SOCIAL PATH

Where is your social media plan?

Who CAN DO IT?

Bachelor and Master in Communications

– Social Media

Diploma’s Modules

Content for Disgital Communications

Digital media and society

Mobile Marketing

International Relations and Social Media

Integrating marketing into Social Media

Legal framework

Corporate rensponsibility

Then WHAT?

• Continue you education at the College

• Promote your startup

• Work as a Social Media Strategist

CityU College was founded in 1999 www.cityu.gr Bachelor Master Study Abroad Distant Learning

Business Administration,

Hospitality & Tourism Management,

Technology,

Psychology,

Education,

Maritime,

Sport Sciences,

Graphic Arts and Interior Design.

City University of Seattle (USA)

Liverpool John Moores University (United Kingdom)

University of Nish (Serbia)

Staffordshire University (United Kingdom)

University of Wales (United Kingdom)

University of Strasbourg (France).

I invite you all…

Follow this link for info http://cityu.gr/gr/Content/2/1376/0/Diploma-in-Social-

Media.html

Follow us on Facebook ->

http://www.facebook.com/pages/City-Unity-College-Diploma-in-Social-

Media/211553602255209

• Thank you

Elias Aravantinos

Professor, CityUinity College

earavantinos@cityu.gr

Twitter: eliasara, cityucollege