enter 2010 liburd nielsen sustainable experience
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ICT and OpenInnovation for
Sustainable TourismDr. Janne J. Liburd and Dr. Niels Chr.Nielsen
[email protected] of Southern Denmark
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Presentation outline
ICT and Open Innovation
Implications for tourism education,
industry collaboration and localcommunities
Sustainable tourism innovations
Island cases: Mandoe and Fanoe,Denmark
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ICT and Open innovation
Common ownership model Freely distributed, comments, criticism,
contributions welcomed
Ex. Creative commons and open access
resources, GNU/Linux, OpenStreetMap/Where2.0,BEST EN
Copyleftlicenses permit the use of normallycopyright restricted/protected source code
A replacement for capitalism and Fordism versus
flexibility and exchange? How can industry innovation be enhanced by
academe in other ways than through advisoryservices, collaborative network sessions and jointdevelopment projects?
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http://www.besteducationnetwork.org/http://www.besteducationnetwork.org/http://www.besteducationnetwork.org/http://www.besteducationnetwork.org/ -
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An example of usergenerated geo-data
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The end of the IvoryTower?
Authoritative knowledge, lack of innovation andcreativity?
IP, copy right, reproduction repositioned andtransformed through open innovation, Web 2.0, a
new geography ? rethink and reorganise traditional
power/knowledge structures and interaction intourism education and INDUSTRY/DESTONATIONwithin and beyond the university setting?
Does ICT allow us as researchers to communicateour findings on methods and sustainablepractices more easily?
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Web 2.0. in tourism educationand industry collaboration
Supports the integration of life-long learning activities
Organisation of dynamic learning environments, e-tivities(Salmon 2002)
Efficient and flexible way of transforming content andactivities between practices
Facilitation of sustainable tourism developmentthrough collaboration
between research, education and business practices
between social networks to link different repositories ofknowledge with the potential innovation effects
between learning activitites and other social practices inwhich the learner participates
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Open innovation research- some opportunities
How will innovation change from a purely economicperspective towards social and sustainable purposes in openenvironments where users and service providers interactmore intensively?
How can we measure and ensure the quality of individuallearning in blended learning environments?
New models and methodologies of multi-user driveninnovation for sustainable tourism? Photo safaris Mock-up analysis
Walk n Talk
Brainstorming
Bodystorming Geocaching, community mapping
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Case studies Danish
Wadden Seaarea,designated
national parkfrom 2010.
Islands
challenged indifferent ways
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Fan - Where do visitors go?
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What can the destinationoffer?
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User created, open accessattractions
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Individual
experiencemap
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Based on GPS-
data and self-kept diary
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Mand traditional tales aboutplaces
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Collection of experience points
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ar ng p aces,experiences
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Can we do it?
Do researchers, educators and studentsunderstand the opportunities - and theintrinsic ethics - of open innovation?
Are the universities ready to change(Fordist) teaching and grading practices?
Are researchers, students, educators readyfor external/industry collaboration?
Are the universities ready to reevaluate andchange the neo-liberal criteria of success?
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www.INNOTOUR.com-an invitation to collaborate
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http://www.innotour.com/http://www.innotour.com/