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Nielsen Ratings Adriana Petrongolo

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Page 1: Nielsen ppt

Nielsen Ratings

Adriana Petrongolo

Page 2: Nielsen ppt

How does it work?

Page 3: Nielsen ppt

How is it important?How is it important?

Internet

Retail Sales

Mobile devices

Page 4: Nielsen ppt
Page 5: Nielsen ppt

How is it important?How is it important?

Page 6: Nielsen ppt
Page 7: Nielsen ppt
Page 8: Nielsen ppt

Is it effective?Is it effective?Is it effective?Is it effective?

Page 9: Nielsen ppt
Page 10: Nielsen ppt

Questions?Questions?


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