enrenow digital advertising agency -bcn/mad-
TRANSCRIPT
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We Are A Digital Agency…
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And what basically do is…
Digital Strategy + Social
MediaBranded Content+
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Advertising
Technology
Entertainment
Our Model
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Account/PM
Cont
ent LIENTES
Transmedia Storytelling
Consumer Journey
7 am
11 pm
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CONSUMER
AWARE OF THE PROBLEM
DON’T aware of the problem
PURSUIT OF SOLUTIONS
DON’T know the solutions
DON’T know us
THEY KNOW US
THEY BUY US
THEY REPITE
DON’T buy us DON’T repeat
INMUNE Consumers
UNINFORMED Consumers
INDIFFERENT Consumers
MISTRUSTFUL Consumers
UNSATISFIED Consumers
Consumer profiling
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Be a referentConsumer Service Drive Traffic
Promote Engagement
Relevant Content
Digital Funnel
ATTRACT CONVERT CLOSE DELIGHT
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CALL TO ACTION
TRANSMEDIA
REACTIVE
NATIVE
MOBILE FRIENDLY
SNACKABLE
SHAREABLE
LIQUID
How should content be?
CONTENT
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Community Managers
Users
Social Media Strategy Content Plan
Social Media Workflow
Proactive
Reactive
Trolls
Conversations Follow Up
CLIENT TEAM
Marketing Strategy FAQs
Social Media Manager
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Success Cases
We like to collaborate with big brands, but we like even more
to make brands bigger.
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Account/PM
Cont
ent LIENTES
Services
• Social Media • Branded Content • Online Contest • Community Management • Live Events
CLIENT: Burn Energy Drink
Facebook: +45K fans Twitter: +11K followers Youtube: +170K views Tuenti: +12K fans
http://www.urbanfire.es/
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Account/PM
Cont
ent LIENTES
Burn workflow
Let’s be social
• Creation • Publishing • Follow-up • Real time content
Innsbruck Ibiza F1
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Account/PM
Cont
ent LIENTES
Services
• Web • Social Media • Online Contest • Community Management • Owned & Paid Media • Influencers • Copywriting • Branded Content
CLIENT: Casio
Facebook: +16K fans Twitter: +1.3K followers Youtube: +10K views Instagram: +4000 fans
http://www.pictellers.es/
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Account/PM
Cont
ent LIENTES
Casio workflow
The more they try, the more the buy.
• Creation • Publishing • Follow-up • Online PR
User Generated Content
+
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Account/PM
Cont
ent LIENTES
CLIENT: Acciona
Services
• Social Media • Copywriting • Community Management • Owned & Paid Media
Facebook: +7K fans Twitter: +4K followers Youtube: +200K views Panoramio: +400 geolocated pics
http://www.accionantartica.com/
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Account/PM
Cont
ent LIENTES
Acciona workflow
Somewhere in Antarctica
• Curation • Editing • Publishing • Follow-up • Promotion
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Account/PM
Cont
ent LIENTES
CLIENT: The last but not the least
https://www.facebook.com/BaciPeruginaES https://www.facebook.com/popsicasehttps://www.facebook.com/Goodogs
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Account/PM
Cont
ent LIENTES
Reactive Marketing Campaign
Hot Topic
• Concept • Production • Design • Filming • PR Strategy
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Working subjects
1.Investigation & Analysis
2.Thinking & Conceptualization
3.Production & Developement
4.Amplification & Spread out
5.Metrics & Results
Objetives
Strategy
Content
Reach
Insights
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Shift & Shine