enhancing volunteer programs through social media
TRANSCRIPT
Enhancing your volunteer program through social media
Margot Brenna
Goals and outcomes
Why are you using social media for your volunteer program?
What do you hope to gain?
How will you know if you’re successful?
Social media is a means to an end. It’s not the
end goal.
Are your goals smart?
Specific We want to have 3,000 Facebook post shares total
Measureable We’ll use Facebook insights to track on a monthly basis
Achievable Last year, we had 2,500 and this year and 2,000 the year before, so this year: the goal should
be achievable.
Relevant This will help us achieve the overall communications goal (outlined in our strategic plan) of
having more individuals talking about our organization
T imely We want to reach our goal by the end o the year
Understanding social audience
Demographics of social media networks (source: PEW Research Center study 2012)
Demographics
Demographics of organization’s social networks Facebook: insights & graph search
Twitter: free reports www.simplymeasured.com
4 easy guidelines
Strategy
Cross promotion
Stick to the plan – make changes when necessary (and when in alignment with strategy)
Approach/voice (friend, informer, reference)
Recruiting
Where to post volunteer opportunities?
What type of content?/How to post?
Website
Blog
Other social media sites
FirstLink volunteer website
Volunteer-
match .com
Recognition
Social media is meant to be social
Include volunteer recognition on organization’s social platforms = perfect outlet!
Retaining
Tap into volunteer’s motives: why do they volunteer? Are they happy with their “job”?
Tell volunteers what to expect (job descriptions): transparency
Make volunteering convenient
Make volunteering fun
Show appreciation
Get to know them
Contact non-recurring volunteers
Discussion
Tell how you’ve used social media to either recruit, recognize, or retain volunteers
How do you know if it’s been successful?
How will today change how you use social media for your volunteer program?
Follow/like me, please!
www.Facebook.com/BelugaSocial
www.Twitter.com/BelugaSocial
www.Pinterest.com/BelugaSocial
www.Facebook.com/HEROFargo
www.Twitter.com/HEROFargo
www.Pinterest.com/HEROFargo