engaging your community in dia partnerships

Engaging Your Engaging Your Community in Dia Community in Dia

PartnershipsPartnerships

A A Multnomah County LibraryMultnomah County LibraryAdministrator’s View of Administrator’s View of

Día de los Niños y Día de los Día de los Niños y Día de los LibrosLibros

ALA Annual Conference 6.24.07 Ellen Fader

Multnomah BackgroundMultnomah Background• 17 MCL locations serve Portland,

Gresham, and rest of county • Separate units dedicated to adult

and youth outreach• 1995 Ellen Fader started as Youth

Services Coordinator • 1997 MCL awarded first of 2 Library

Services and Technology Act grants (LSTA) to start LIBROS


WHY LIBROS?WHY LIBROS?• Library Outreach in Spanish (LIBROS)

addresses issues• Latino population in county rapidly

expanding• Cultural and language service barriers • Staff lacked language skills• Started with one Spanish-speaking Library

Outreach Specialist in January 1998• Marcela Villagran proposed MCL’s first Día

celebration


Planning our First DíaPlanning our First Día• Objective: to celebrate with Spanish-

speaking children and their families the magic of books and stories, and to celebrate their culture and language

• One location -- a diverse, centrally located branch with large and small meeting rooms and enthusiastic staff


First Día HighlightsFirst Día Highlights• 10 a.m. – 3 p.m., Friday April 30, 1999• Target audience of 200: preschoolers and

their families • Marcela invited partners she already

served with bilingual or monolingual outreach visits (Head Start; Migrant Even Start; Housing Authority of Portland sites; child care programs; social service agency programs)

• Advertised through partners’ newsletters; Spanish newspapers/radio; library fliers and newsletter


• What we promised: Join us for a traditional celebration of childhood and bilingual literacy honoring the power and magic books bring to children.

• Sponsors thanked on program: Oregon Public Broadcasting (giveaway books from OPB’s Ready to Learn initiative), Don Pedro Mexican Food Restaurant (food for volunteers), El Hispanic News (ads), Safeway (refreshments for families), and Pat Mora (inspiration).


First Día ProgramFirst Día Program• Served donated apples, cookies and juice• Library info table (library card applications

& general library info brochure in Spanish; takeaway bookmarks, stickers, and paper book bags to color

• Local clinics did child health screenings• 4 storytimes with easy crafts


1999 Activities1999 Activities• Puppet Shows• Music• Dancers• Children’s Museum

hands-on activity• Tables with crafts• Storytelling

• Picnic at the library: tablecloths on meeting room floor for groups to eat the lunches they brought

• Community Fair (WIC, Oregon Public Broadcasting, Head Start & social service agencies)

• Library tours


1999 Workers1999 Workers• LIBROS Advisory Committee (Library staff

& community members who advised on LSTA grant)

• Staff from Oregon Council for Hispanic Advancement (OCHA)

• Hispanic clubs from local high schools• Volunteers recruited by Volunteer Services

or by Marcela for LIBROS• Bilingual staff (paid)


Wow! Wow! • Nearly 1,000 people attended the

1999 celebration• Multnomah County Library was the

first agency in the Northwest to observe Día de los Niños y Día de los Libros.

• Great publicity by involving our Latina county commissioner


What we changed for What we changed for Día 2000Día 2000

• Needed to print program in Spanish and English

• Needed and got more media sponsors: El Hispanic News returned; we added The Oregonian and KBOO (community radio)

• Many more wanted to participate; we thanked all on program (high school Spanish classes; restaurants; science museum; zoo; Police Activities League)


More 2000 changesMore 2000 changes• Moved to different branch (closer to

target audience of migrant families)• Branch had 1 large and 2 small

meeting rooms (more capacity)• Changed to a Thursday (Head Start

doesn’t meet on Fridays)• Longer program: 10 a.m. – 8 p.m.• Community fair and art workshop

went all day


2000 Highlights2000 Highlights• High school students trained to do library

tours (every ½ hour)• Community volunteers trained to read

stories (noon, and every ½ hour from 4 p.m.)

• Many students performed/presented: storytelling; dance; puppet shows

• Professionals: bilingual clown; music; dance; storytelling (author Carmen Bernier-Grand)

• Over 4,000 attended


What happened in 2001What happened in 2001• Still coordinated centrally by Spanish

Outreach Specialist• Expanded to 6 libraries• Involved many more staff and community

resources• Reached over 6,300 participants• Offered 29 cultural programs • Programs during entire month of April


New in 2001New in 2001• Paper flower and piñata making• Photography workshop• A bilingual play• School choir• Arts & crafts show• College dancers


Hooray!!Hooray!!• Multnomah County Library wins the

2002 Estela and Raul Mora Award!• Marcela Villagran is on FMLA with

first child!• At REFORMA Board meeting in ALA

Midwinter/Philadelphia in January 2003, Ellen Fader accepts plaque and stipend!


Día 2002Día 2002• Ellen Fader (happily) no longer responsible

for LIBROS. • 6 branches now have dedicated bilingual

LIBROS paraprofessional staff who provide programming, reference, and outreach services.

• That leads to the biggest change: Each branch plans own Día – only professional programming and supply ordering are centrally coordinated.


Local planningLocal planning• More responsive to neighborhoods• Increased staff development opportunity • Increased local ownership – staff, schools,

and businesses• Work for Spanish Outreach Specialist shifts

to coordinating supplies, and liaison with Public Relations, which contracts with professional programmers, designs local fliers, and promotes month-long event


Local planning brings lots of Local planning brings lots of decision pointsdecision points

• Need to have role clarity and decision-making authority clearly delegated– Color of logo and paper – Systemwide web site and fliers? Local

fliers? Templates? Design?– Style guides?– Translation?– Promotion – local or system-wide?


More hard decisionsMore hard decisions

• Who…– is main contact for questions & media

appearances?– documents (photos, videos) each event?– previews and selects professional and local

talent?– solicits community groups’ participation?

• Staff bring varied project management, budgeting, and evaluation skills


FeedbackFeedback• ESL WIC clients confused about one

branches’ Spanish/English flyer promoting Día for all bilingual children

• Bilingual staff confused: who is really in charge at branches?


Now it is 2007Now it is 2007• LIBROS has expanded to 8 branches• LIBROS has new manager • Stated Día mission: “…an event

directed toward the Latino community of Multnomah County. It is intended to celebrate children and their culture and language, bilingual literacy and the magic of books.”


2007 featured literacy focus2007 featured literacy focus• How can we make the event more literacy-

based and make it reflect the theme “children and bilingual literacy?”

• We defined “literacy-related activity:” One wherein language, words, stories, or letters are primary elements

• We analyzed all 2006 activities and giveaways for literacy focus


Types of literacy-relatedTypes of literacy-relatedactivitiesactivities

• Storytelling• Book-making• Writing• Reading aloud

Singing songs• Cutting out letters• Using letter stamps

• Activities emphasizing dialogue

• Focus on textual elements– Shapes– Colors – Numbers


Not literacy-related, but still Not literacy-related, but still valuablevaluable

• These strengthen community and family ties, are fun, enhance cultural literacy, stimulate discussion– Making crafts, such as paper flowers– Face painting– Instrumental music


Programming $4,466Rentals $2,191Printing $2,225Other $5,370

Supplies for literacy projects Artist for craft program

Total budget $14,252

FYI: 2007 BudgetFYI: 2007 Budget


Summary 2007Summary 2007• Directed toward Spanish-speaking

community• Provides a majority of programming,

crafts, events, and activities that are designed to promote bilingual literacy

• Adheres to a single system-wide marketing presentation of the celebration as guided by Public Relations with input from LIBROS work group


Multnomah County LibraryDia de los Niños y Dia de los Libros

903

4,054

6,315

8,197

13,27212,911

18,977

9,0348,532

75

129

20

11

29

46

66

79

69

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

1999 2000 2001 2002 2003 2004 2005 2006 2007

0

20

40

60

80

100

120

140

Attendance

# of events


2007 specifics2007 specifics• Continue to implement new meeting

room guidelines• Three-hour limit of celebrations

(started in 2005)• $15,000 programming, print &

supply budget for 8 locations• Roles & responsibilities clarified with

PR & LIBROS


Why is Día so important?Why is Día so important?• Reflects underlying goals of MCL’s

strategic plan aimed at people of all ages and backgrounds

• Community focus – brings people together• Volunteer involvement• Public (parents, educators, agencies) loves

it• Staff learns new skills• Gets media attention• Attracts donors• LITERACY!


Find out moreFind out more

Ellen FaderEllen Fader

Youth Services CoordinatorYouth Services Coordinator

Multnomah County Library Multnomah County Library

Portland, ORPortland, OR

503.988.5408503.988.5408

[email protected]@multcolib.org

engaging your community in dia partnerships

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