enform australian performance products usomer survey 2009

Australian Performance Products Usomer Survey 2009

Outline and sample results summarySurvey conducted August 2009

Copyright ABN 23 123 977 189

www.enform.com.au

http://www.enform.com.au/

Australian Performance Products Usomer Survey – August 2009


Targets were performance enthusiasts and industry participants, 79% described as “performance enthusiasts including DIY”

68% from Australia & NZ, 19% from North America Survey targeted 15,000+ via online response with resultant sample size

representing 95% confidence level +/-5% Survey was divided into several parts to cover key topics including;

◦ sources of performance product information and research used◦ purchasing intentions including most likely buying channels◦ online sources used for researching or buying performance products ◦ performance brands used in Australia, awareness and related Net Promoter Scores (NPS)**NPS and Net Promoter Score, Bain & Company, and Fred Reichheld www.netpromoter.org





Technorati Digg

Slideshare Twitter

MySpace Flickr

Streetfire Facebook RSS feed

Wikipedia YouTube Forums

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

1%1%1%1%2%

1%2%2%2%

8%9%

57%

3%1%1%2%1%3%

4%4%6%

20%21%

25%

5%7%6%6%6%

9%9%10%

9%19%

22%9%

10%12%

11%11%

15%15%

12%13%15%

16%14%

2%

58%60%61%

69%68%62%

53%65%

54%32%

30%5%

22%19%19%

11%8%

10%19%

6%15%

5%4%2%

Q8: Out of 5, how relevant are the following online services for you when researching or buying performance products? (5 being very relevant and 1 being totally irrelevant, or 0

for Don't know)

Very relevant Relevant Neither orIrrelevant Totally irrelevant Don't know

Q. On a scale of 0 to 10 how likely is it that you would recommend the following brands to a friend or colleague? (Net Promoter Score index*)

Contact Enform Networks for details of NPS results. *Net Promoter Score index - for more on this important consumer advocacy metric visit www.netpromoter.org




Enform Automotive Performance Usomer Survey 2009 NPS averages

Brand Promoter (9-10) Passive (7-8) Detractor (0-6) NPS

Average for all brands surveyed 21 20 59 -38

Brake sector average -17

Engine and turbo sector average -56

Suspension sector average -32

http://www.netpromoter.org/


Contact Enform Networks for detailed results

www.enform.com.au


http://www.enform.com.au/