enform australian business travel survey 2009
DESCRIPTION
Enform Networks, an Australian marketing consultancy has released the results of Australia’s first comprehensive business travel survey covering brands, technology, emerging trends and the realities of a changed economic climate. Enform targeted over 300 Australian based senior executives in the corporate sector who regularly travel and those who manage, administer and/or arrange corporate travel on behalf of the business. Follow link to comprehensive sumary http://enform.com.au/announcements/enform-results-australian-business-travel-survey-2009/attachment/en_biztravelsurvey2009_summary. Contact Enform Networks for more detailsTRANSCRIPT
Outline and sample results summarySurvey conducted July 2009
Copyright ABN 23 123 977 189
www.enform.com.au
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
Conducted by Enform Networks, in collaboration with an Australian travel management company.
Targets were Australian business travelers and or those involved in managing or arranging business travel.
Survey was completed by 300 respondents via online questionnaire with follow-up phone interviews of 109 within sample.
Survey carried out over 3 weeks in late April early May 2009 .
Survey was divided into several parts to cover key topics including;
◦ business travel management in the current economic climate
◦ business and corporate travel trends in the current environment
◦ sources of travel information and research used
◦ technology, systems and how they relate to travel management
◦ user and traveler preferences and priorities
◦ business travel brands used in Australia, awareness and related Net Promoter Scores (NPS)*
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60%
Other
Web or internet
Television
Talking to friends or family
Radio
Print media
57%
4%
14%
10%
37%
16%
10%
3%
19%
14%
29%
19%
29%
9%
35%
29%
24%
28%
5%
30%
30%
37%
11%
31%
2%
57%
4%
14%
2%
9%
Q: Rate the relevance to you of each of the following sources of travel
information and research. (5 being most relevant and 1 being least)
Very relevant (5) Somewhat relevant (4) Neither or (3) Somewhat irrelevant (2) Very irelevant (1)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
11%
32%
34%
20%
3%
Q. Do you expect to see more or less
business travel in the next 12 months?
A lot less (1)
Less (2)
Neither or (3)
More (4)
A lot more (5)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Fewer staff meeting trips?
Shorter duration trips overall?
Using centralised meeting hubs more often?
Downgrading airlines classes?
Downgrading hotel rating for business stay?
4%
6%
9%
10%
9%
11%
14%
10%
9%
13%
25%
44%
32%
44%
43%
41%
28%
34%
20%
23%
19%
8%
14%
17%
11%
Q: Which of these changes currently affect your companies
business travel or are likely to in the next 12 months?. (5 being most
likely and 1 being least)
Very unlikely (1) Unlikely (2) Neither or (3) Likely (4) Very likely (5)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
4%6% 13%
39%
38%
Q: How do you rate the importance of the following
travel management services?
Ability to "do it myself"
Very unimportant (1)
Somewhat unimportant (2)
Neither or (3)
Somewhat important (4)
Very important (5)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
Very irrelevant
(1), 16%
Somewhat
irrelevant (2), 16%
Neither or (3), 34%
Somewhat relevant
(4), 24%
Very relevant
(5), 11%
Q: How much would the following travel services benefit
your company?
Environment friendly options with CO2
offsets etc
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
1%4%
11%
36%
49%
Q: How important are the following travel services to you?
Being able to use the web or internet to
arrange my travel needs?
Very unimportant (1)
Somewhat unimportant (2)
Neither or (3)
Somewhat important (4)
Very important (5)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
1%0%
4%
26%
69%
Q: Out of 5, Rate the importance of managing
travel costs at this time. (5 being very important
and 1 being not very unimportant)
Very unimportant (1)
Somewhat unimportant (2)
Neither or (3)
Somewhat important (4)
Very important (5)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
1%
6%
25%
53%
15%
Q: Out of 5, how well do you think your company's
travel costs are managed at this time? (5 being very
well and 1 being very poorly)
Very poorly (1)
Poorly (2)
Neither or (3)
Quite well (4)
Very well (5)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
3%5% 22%
40%
29%
Q: Out of 5, how important is integration of travel
management reporting between bookings, IT
system, HR and accounts? (5 being very important
and 1 being not very unimportant)
Very unimportant (1)
Somewhat unimportant (2)
Neither or (3)
Somewhat important (4)
Very important (5)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
2%
12%
45%
32%9%
Q: Out of 5, how well has integration of travel
management reporting between bookings, IT
system, HR and accounts been achieved in your
organisation? (5 being very well and 1 being very
poorly) Very poorly (1)
Poorly (2)
Neither or (3)
Quite well (4)
Very well (5)
Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189
Q. On a scale of 0 to 10 how likely is it that you would recommend the following brands to a friend or colleague? (Net Promoter Score index*)
oQantasoVirgin BlueoJetstaroSingapore AirlinesoEmiratesoWestinoSheratonoHiltonoWotif.comoLastminute.com.auoHertz oAvisoEuropcar
Contact Enform Networks for details of NPS scores. *Net Promoter Score index - for more on this important consumer advocacy metric visit www.netpromoter.org
Copyright ABN 23 123 977 189
Contact Enform Networks for detailed results
www.enform.com.au