Australian Performance Products Usomer Survey 2009
Outline and sample results summarySurvey conducted August 2009
Copyright ABN 23 123 977 189
www.enform.com.au
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Targets were performance enthusiasts and industry participants, 79% described as “performance enthusiasts including DIY”
68% from Australia & NZ, 19% from North America Survey targeted 15,000+ via online response with resultant sample size
representing 95% confidence level +/-5% Survey was divided into several parts to cover key topics including;
◦ sources of performance product information and research used◦ purchasing intentions including most likely buying channels◦ online sources used for researching or buying performance products ◦ performance brands used in Australia, awareness and related Net Promoter Scores (NPS)**NPS and Net Promoter Score, Bain & Company, and Fred Reichheld www.netpromoter.org
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Technorati Digg
Slideshare Twitter
MySpace Flickr
Streetfire Facebook RSS feed
Wikipedia YouTube Forums
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1%1%1%1%2%
1%2%2%2%
8%9%
57%
3%1%1%2%1%3%
4%4%6%
20%21%
25%
5%7%6%6%6%
9%9%10%
9%19%
22%9%
10%12%
11%11%
15%15%
12%13%15%
16%14%
2%
58%60%61%
69%68%62%
53%65%
54%32%
30%5%
22%19%19%
11%8%
10%19%
6%15%
5%4%2%
Q8: Out of 5, how relevant are the following online services for you when researching or buying performance products? (5 being very relevant and 1 being totally irrelevant, or 0
for Don't know)
Very relevant Relevant Neither orIrrelevant Totally irrelevant Don't know
Q. On a scale of 0 to 10 how likely is it that you would recommend the following brands to a friend or colleague? (Net Promoter Score index*)
Contact Enform Networks for details of NPS results. *Net Promoter Score index - for more on this important consumer advocacy metric visit www.netpromoter.org
Australian Performance Products Usomer Survey 2009
Australian Performance Products Usomer Survey – August 2009
Copyright ABN 23 123 977 189
Enform Automotive Performance Usomer Survey 2009 NPS averages
Brand Promoter (9-10) Passive (7-8) Detractor (0-6) NPS
Average for all brands surveyed 21 20 59 -38
Brake sector average -17
Engine and turbo sector average -56
Suspension sector average -32
Copyright ABN 23 123 977 189
Contact Enform Networks for detailed results
www.enform.com.au
Australian Performance Products Usomer Survey 2009