encouraging innovation and business

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Encouraging and Promoting Business in Serious Games David Wortley FRSA Director

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This presentation was delivered at the European Conference on Business Incubation and Innovation held in Liverpool in November 2010

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Page 1: Encouraging Innovation and Business

Encouraging and Promoting Business in Serious Games

David Wortley FRSA

Director

Page 2: Encouraging Innovation and Business

Serious Games Institute (SGI)

“An international centre of excellence for the application of immersive technologies to serious social and economic

issues”

Page 3: Encouraging Innovation and Business

Immersive Technologies

Games Virtual Worlds Social Networks

Immersive Technologies engage our hearts, minds and wallets

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SGI Areas of Interest

Education Health Environment Smart Buildings

Relationships Interface Technology Innovation & Enterprise

Page 6: Encouraging Innovation and Business

Serious Games Institute Facilities

Applied Research CentreBusiness IncubationShowcasing and Demonstration

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Background to Regional Identity

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West Midlands Region

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Coventry

Coventry has cultural and industrial heritage

Page 10: Encouraging Innovation and Business

Manufacturing & Regional Identity

Industrial Heritage can also be a burden to regional identity

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India

Technology can transform social and economic wealth

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China

Technology can transform social and economic wealth

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Stratford upon Avon

Technology can leverage cultural heritage

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Leamington Spa

Leamington Spa is home to one of the world’s largest independent games developers – Blitz

Games

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Impact of Immersive Technologies on Business and Society

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The Attention Economy

We live in a digital age in which one of our greatest challenges is to capture the time,

attention and spending power of other people

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Video Games Industry

The video games industry is bigger than the movie and music industries

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Virtual Worlds

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Social Networks

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Serious Social Networks

Artificial Intelligence, Geo-location, profiling

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New Devices

Brain wave controllers

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New Devices

Motion / Voice Controllers

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New Ways of Learning

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Watch, Copy, Feedback, Learn

Immersive Technologies changing the face of Learning

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Any Questions ?

Page 33: Encouraging Innovation and Business

Encouraging and Promoting Business in Serious Games

David Wortley FRSA

Director