encompass visual guide - rebranding

ENCOMPASS

Ignatius Rio/ [email protected]: Table of Contents

ENCOMPASS: VISUAL GUIDETABLE OF CONTENTSPart 1: Who We Are

Introduction 04Voices 05Value 06Areas of Focus 07

Part 2: Elements and Guidelines

Elements Overview 09Logo 10Typography 12Photography 13Color Palette 15Secondary Elements 16Brand Application 17Website 18

Encompass Visual Guide / Page 02

Part 3: Creator Information

Creator Information 21

1.WHO

WE ARE

Ignatius Rio/ [email protected]: Who We Are

INTRODUCTION ENCOMPASS: A NEW VISUAL IDENTITY SYSTEMEncompass Community Services was established in 1985. Our organisation offers a range of programs and services for people with disability.To harness its support for people with disability,Encompass must present itself as a unfied cause with shared values and common voice.

THIS IS A RULE BOOK TO GUIDE YOU, NOT LIMIT YOUThis document is intended as a guide, however not all circumstances can be considered, so as a result, common sense is required and should be used where appropriate. If it feels right for Encompass, it most likely is!


Ignatius Rio/ [email protected]

VOICESEncompass: Who We Are

EQUALITYA high quality services for all customers.

TOP OF MINDAnother ‘000’ for anyone who needs help.

WARMBring the sense of belonging to our customers.

DIRECTIONIn the front row to support anyone to achieve bright future.



VALUE Encompass: Who We Are

ENCOMPASS: A NEW SYSTEM OF VALUEEncompass does not define community members by their circumstances. With the most experienced, professional and determined staff, we ensure that all members of the community are educated and trained to achieve their full potential.



AREAS OF FOCUS Encompass: Who We Are

EMPLOYMENT SERVICESEncompass provide services for people with disability looking for work

RESPITE SERVICESEncompass offers people with disabilities the opportunity to travel as part of group visiting towns in regional Victoria.

COLLEGE OF EDUCATION AND TRAININGEncompass provide training programs designed to beaddapted to individuals’ learning needs and expectation.

OPTIONS AND CONNECTIONS SERVICESEncompass provide life skills programs for young proplewho have a disability and for those experiencing learning and social difficulties.


2.ELEMENTSGUIDELINES

Ignatius Rio/ [email protected]: Elements and Guidelines

ELEMENTS OVERVIEWNOTE - The identity system is flexible and robust enough to work across a full range of applications. It’s made up of 4 elements. Each element plays an important role in bringing the brand to life and communicating our voices and commitment to support anyone to achieve bright future.

Logo

Color

Typography

Photography

COMPASSEN

COMPASSEN

AaBbCc Din Pro Regular1234567890!@#$%^&

Din Pro Bold1234567890!@#$%^&



LOGOACCEPTABLE LOGO VERSION

Bellow are the only acceptable version of our logo. Each version has specific purpose and should not be used in ways other than listed.

Full-color CMYK/RGBThe full-color version of the logo is the pref-fered versions and, whenerver possible, should be used on all branded materials. Note - This version of the logo may only ap-pear on a white or grey background.

Knockout (white)The knockout version is for use on a dark background or photograph. Note - You must ensure that the background is dark enough to provide enough contrasr for clarity.

BlackWhen applying the logo in one-color applica-tions, such as faxes, newspaper ads or pre-mium items, use the black version on white background or light colored background.Note - The black logo must always be solid black, not grayscale.

COMPASSEN Minimum Size

COMPASSEN

COMPASSEN

Spacing

35mm

COMPASSEN

COMPASSEN

Knockout Version Black Version

0.5xx

0.25x

Pantone

Web

PMS 485 PMS 425

C:0 M:95 Y:100 K:0 C:0 M:0 Y:0 K:70

Encompass Visual Guide /


LOGO: DON’TSUNACCEPTABLE LOGO VERSION

01. Distort the Encompass logo02. Crop the Encompass logo03. Rotate the Encompass logo04. Change the color of Encompass logo.05. Use a colored background over the logo.06. Change the position of the logo.

01.

COMPASSEN

02. 03.

04. 05. 06.

COMPASSEN COMPASS

EN

COMPASSEN

COMPASSEN

COMPASSEN



TYPOGRAPHYTHE PRIMARY TYPEFACE OF THE ENCOMPASS - is DIN Pro. DIN Pro is clear, clean, and an extremely legible font. It gives weight to messaging and in context of the en-tire identity system, it offsets the playfulness of the other visual elements. Its construction flows seamlessly with the identity system. With its semi- condensed proportions, it’s a flexible font when it comes to flowing text into layouts. Primarily, DIN Pro Bold and Regular weights should be used most commonly. DIN Pro Black, Medium and Light can be used secondarily, as needed.

THE SECONDARY AND WEB TYPEFACE OF THE ENCOMPASS - is Helvetica Neue. Hel-vetica Neue is to be used sparingly - only in the exceptional circumstance where din pro is not available and expensive (print).

Din Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Din Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Helvetica Neue Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Helvetica Neue Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789



PHOTOGRAPHYMORE ALIKE THAN DIFFERENTWe want to potray people with disability can do anything like normal people in common.

KEEP IT REALWe want to form a relatable bond with the rest of the world. To do this, we need to ensure that the people and the scenes we feature feel real. If the scene feels staged, or the expressions of the people feels acted, it’s not right for Encompass.

SHARE RELEVANT STORIESEvery photo tells a story. Our main story is ‘people with disability can be anything they want’, so we should be sure to show scenes where our services are helping people with disability to be a hero.

MORE ALIKE THAN DIFFERENT

KEEP IT REAL

SHARE RELEVANT STORIES

Source: http://www.encompass-cs.org.au/index.cfm

Source: http://www.oddee.com/item_97470.aspx

Source: http://static.guim.co.uk/sys-images/Guardian/



PHOTOGRAPHY: DON’TS01. 02.

03. 04.

UNACCEPTABLE LOGO VERSION

01. Use imagery that feels pessimistic.02. Use images that feel staged or stock.03. Use images that use textural filters.04. Use images that use filters or obvious editing.

Source: http://www.2space.net/news/article/372669-1312373402/ Source: http://www.patriotledger.com/lifestyle/50_plus/x1664571560/WEB-EXTRAS-Who-is-eligible-for-elderly-disabled

Source: http://www.unilever.com/ Source: http://www.desmeem.com/diary/?p=817



COLOR PALLETENOTE - The identity system is flexible and robust enough to work across a full range of applications. It’s made up of 4 elements. Each element plays an important role in bringing the brand to life and communicating our voices and commitment to support anyone to achieve bright future.

Primary

Secondary

PMS 485C: 0 M: 95 Y: 100 K:0

PMS 425C:0 M:0 Y:0 K:70

PMS 109C: 0 M: 9 Y: 100 K:0

PMS 144C: 0 M: 51 Y: 100 K:0


PMS 13-1006C: 9 M: 11 Y: 20 K:0


SECONDARY PATTERNS


#EMPLOYMENT #RESPITE

#EDUCATION& TRAINING

#OPTIONS &CONNECTIONS

FOUR - different icons which represent every major service from Encompass.


BRAND APPLICATIONSTATIONERYSome examples of visual branding on Encompass stationaries.

Envelope

Letter Head

With Compliments

Name Card



WEBSITE


THE APPROACH OF THE ENCOMPASS’ WEBSITE - is easy and simple interface. The Encompass’ website contains of three major elements, which are header, content menu, and footer navigator. The easy interface will be found on static header and footer navigator, and the content menu will change when the user scroll it down or up.

COMPASSEN

SERVICES

ABOUT US

CALL NOW: 03-5222-3377

BUSINESSES

THE PADDOCK

Employment ServicesRespite ServicesCollege and Education TrainingOption and Connections Services

Our Stories

Curtain ConnectionGeneral StoreHomeStartReadyStart

Urban Farm

400 Pakington StreetGeelong, VIC 3220

Phone: (03) 5222377

ENCOMPASS

Fax: (03) 52296191

[ M E N U C O N T E N T ]

COMPASSEN

SERVICES

ABOUT US

CALL NOW: 03-5222-3377

BUSINESSES

THE PADDOCK


Our Stories

#ENCOMPASS


Urban Farm


Phone: (03) 5222377

ENCOMPASS

Fax: (03) 52296191

COMPASSEN

SERVICES

ABOUT US

CALL NOW: 03-5222-3377

BUSINESSES

THE PADDOCK


Our Stories


Urban Farm

#RESPITE#EMPLOYMENT#EDUCATION& TRAINING



Phone: (03) 5222377

ENCOMPASS

Fax: (03) 52296191

COMPASSEN

SERVICES

ABOUT US

CALL NOW: 03-5222-3377

BUSINESSES

THE PADDOCK


Our Stories

03-5222-3377


Urban Farm


Phone: (03) 5222377

ENCOMPASS

Fax: (03) 52296191

Template of Static Header & Footer Examples of Menu Content


WEBSITE


COMPASSEN

SERVICES

ABOUT US

CALL NOW: 03-5222-3377

BUSINESSES

THE PADDOCK


Our Stories

#ENCOMPASS


Urban Farm


Phone: (03) 5222377

ENCOMPASS

Fax: (03) 52296191

COMPASSEN

SERVICES

ABOUT US

CALL NOW: 03-5222-3377

BUSINESSES

THE PADDOCK


Our Stories


Urban Farm

#RESPITE#EMPLOYMENT#EDUCATION& TRAINING



Phone: (03) 5222377

ENCOMPASS

Fax: (03) 52296191

COMPASSEN

SERVICES

ABOUT US

CALL NOW: 03-5222-3377

BUSINESSES

THE PADDOCK


Our Stories

03-5222-3377


Urban Farm


Phone: (03) 5222377

ENCOMPASS

Fax: (03) 52296191

THE ENCOMPASS’ WEBSITE AT GLANCE- which contains of three major pages, such as home screen (page 01), services section (page 02), and contact information (page 03).

Page 01 Page 02

Page 03

3.CREATOR

INFORMATION

Ignatius Rio/ [email protected]: Creator Information

CREATOR INFORMATION THE ENCOMPASS VISUAL GUIDE DESIGNED BY,

IGNATIUS RIO212327682/ DEAKIN UNIVERSITY 20133 STATESMAN AVENUE, BURWOOD EAST, 3151, VIC, AUSTRALIA+61450708717/ [email protected]


encompass visual guide - rebranding

Design

training encompass

color of encompass logo

connections services

visual elements

new system of value

black logo

guidelinesignatius rio

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