raffles rebranding
DESCRIPTION
Based within 15 Asia-Pasific countries, Raffles Design Education are a successful creative education service. In 2011 a five-step rebranding campaign will be implemented, which delivers a fun, colourful and punchy look and feel to the enterprise...enjoy.TRANSCRIPT
breathing life into brand raffles design school singapore
“ does the brand reflect our customer?”
raffles design education - the big question:
+ 20 > 28 yr of age
+ opportunity focused
+ fun, hip, switched~on
+ urban youth culture
+ seeking identity
+ western influenced
+ facebook aficionados
+ internet google addicts
+ members of the global village
+ part of economic power-shift
+ emerging social liberization
+ academic community
who is our customer?
their world...
their community...
“ a brand that reflects thier community ”
raffles design education : future success
proposed brand mark
+Dr
Effective. Bold. Upbeat: The brand mark has the ability to enlighten the audience. To move the consumer and gain a positive response. To reflect academic pride & prestigious achievement. Positive student culture. Success + happiness. Elements that represent Raffles Education.
research design
rafflesdesign
research development
brand mark : the journey
The brand mark has the ablity to surprise and delight the consumer. Visually effective with in advertising + marketing campaigns and the web.
raffles
marketing
fashion business
academic products
As Raffles Design Education grows and faculties expand, the brand mark has the ability to grow.
design
your lifedesign yourself
design your life
design your future
raffles design education : strapline
The emotional strap line:
• Gives the brand a personal identity • Connects the brand with the customer • Informs the consumer the intent, passion and drive behind the product or service.
r+designu.com
r+du.com
web randing
r+du.com
r+du.com
raffles design education : brand advertising
raffles oman opens 2011!
get a head start
first yr. second yr. raffles yr.
brand advertising
2004
2010
decade of success
2000
2008
raffles
+ design
+ marketing
+ fashion
+ business
+ raffles
raffles design education : sub-brand mark
Why create a sub brand: an effective vehicle to grow social & media awarness and to support advertising & marketing campaigns.
advertising
Excellence comes as standard.
AAcademic first aid.
+ raffles
A + rafflesCeurope average
+ raffles
advertising concept
