en - criteo - bd deck -july 2014 - rebrand

Copyright © 2014 Criteo

Working with Criteo as a publisher


Criteo: the performance of search delivered by display

3,000 Clients Worldwilde

96%Client Retention

70%Uncapped Budgets


Criteo is a secure advertising solution

Our Business Model

Banners

Display

Performance

Our market:

Business Model:

Buying CPM

Selling CPC

Criteo: Performance and Display = how to « predict the click »

Criteo buys large inventories from Publishers on a CPM model

Criteo sells its campaign on unitary clicks to Advertisers on a CPC model


Delivered through display

Right ad, Right person,Right time.

*Single plaform, evaluated 65 billion times a day in Q1 2014

65 billion*


Bringing new spend into display

Publishers have complete transparency & control into all advertisers

GuaranteedCPMs

Uncapped,ongoing budgets

No cannibalization

NEWDISPLAY


Premium Performance Display

Criteo increases your revenue and the relevance for your ad

WithWithout

Impressions Revenue Impressions Revenue

From non guaranteed Inventory

Non guaranteed(High Volume)

Non Guaranteed(High Volume)


+

-

Additional Incremental

Revenue

“Publisher could maximize its ad revenue due to higher fill-rate and cpm price of criteo retargeting ad.”


From Premium Inventory

Non guaranteed

(High Volume)

Premium(low volume)

CRITEO(High Volume)

Premium(low volume)

Non Guaranteed(High Volume)

CRITEO

From Premium Inventory



Get scalable growing revenue

*Average increased of revenue generated by Criteo YoY for Top 20 Publishers Criteo – Iso Environment

+73% Revenue*

YoY on TOP 20 publishers

Criteo is spending more and more money with its existing publishers

Janu

ary

2013

Febru

ary

2013

Mar

ch 2

013

April 2

013

May

201

3

June

201

3

July

2013

Augus

t 201

3

Septe

mbe

r 201

3

Oct

ober

201

3

Novem

ber 2

013

Decem

ber 2

013

Janu

ary

2014

Febru

ary

2014

Mar

ch 2

014

April 2

014

May

201

4

June

201

4


Partners with most of the comscore top 50 in every large global market

And many more…

http://femme.planet.fr/




http://sante.planet.fr/



http://www.planet.fr/




#1


Criteo real time audience


RTA Real Time Audience

Benefits of RTA guaranteed to drive increased revenue

More accuratefrequencycapping

Morevolume

Higherprice

points

Real-timeBuying

Technology

Maximizedrevenue

No cost Buys enabled on iOS/Safari


Extended browser support unlocks a new audience

Criteo is able to drop cookies on iOS / Safari browsers on our advertisers’ websites

iOS/Safari visitors may be shown a notification of cookie issued by Criteo and an opt-out link

Because it doesn’t rely on a cookie from your adserver, RTA enables us

to show ads to these users !

Info header is only displayed one-time per device across the entire Criteo network


RTA solution the relevant integration

Criteo generates much more revenue

*Average weekly revenue after RTA setup

Mon

20/

06/2

011

Mon

27/

06/2

011

Mon

04/

07/2

011

Mon

11/

07/2

011

Mon

18/

07/2

011

Mon

25/

07/2

011

Mon

01/

08/2

011

Mon

08/

08/2

011

Mon

15/

08/2

011

Mon

22/

08/2

011

Mon

29/

08/2

011

Mon

05/

09/2

011

Mon

12/

09/2

011

Mon

19/

09/2

011

Mon

26/

09/2

011

Mon

03/

10/2

011

Mon

10/

10/2

011

Mon

17/

10/2

011

Mon

24/

10/2

011

Mon

31/

10/2

011

Mon

07/

11/2

011

Mon

14/

11/2

011

Mon

21/

11/2

011

Mon

28/

11/2

011

Mon

05/

12/2

011

Mon

12/

12/2

011

Mon

19/

12/2

011

Mon

26/

12/2

011

Mon

02/

01/2

012

Mon

09/

01/2

012

Mon

16/

01/2

012

Mon

23/

01/2

012

Mon

30/

01/2

012

Mon

06/

02/2

012

Mon

13/

02/2

012

RTA Migration

+113%Revenue*

Example with Libero: biggest Italian ISP portal (15M UU)


-0.20%

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

CTR

RTA solution the relevant integration

Increase of CTR will allow us to

pay higher CPM

Migration RTA

+78% CTR

Since RTA setupMajor video

website


They trust usThe RTA solution

The most efficient & popular integration

Thanks to Criteo’s highly efficient Real-Time Audience solution, we have managed to send them significantly more volume, whilst also increasing our eCPM. What’s more, it’s cost-free and easy to integrate thanks to Criteo outstanding technical team.

Criteo's free "Real Time Audience" solution has allowed us to significantly increase our revenues in terms of impressions and also eCPM. This solution was easy to integrate, thanks to the highly skilled technical teams at Criteo, and has had no impact on the loading time of our pages.

Salvatore Ippolito, Commercial Director, Libero

Damien Pigasse, Vice-President Media Sales, Dailymotion



The most efficient & popular integration

It wasn’t difficult to integrate Criteo into our site, and we enjoy the ease of working with them. Thanks to criteo, we are able to plan our premium display inventory strategy efficiently and for the long-term, without huge time investments on the tech side.

Criteo are a pleasure to work with. Site integration was a breeze. A closer relationship has made it easier (and more profitable!) to plan a pan-euro premium display strategy...”

Richard Swan, Head of Advertising Operations, HEARST

Gordon White, Head of Ad Trading, QYPE



The most

popular integration


Next steps RTA

Set-up a kick-off meeting with your IT team

Drop a simple, non-blocking script on top of each of your pages and before the ad tags to enable Real Time decision for Criteo campaigns

Add a dedicated key value pair provided by Criteo script to your ad tags and use this as targeting token in your adserver

Make a test and launch the campaign


The techie bit

Unknown User Visits Publisher site

User visits publisher website

RTA script recognizes user

Criteo passes back key-value

Value is passed into ad tag

Criteo Serves Ad

Criteo engine calculates value

in real time

€

Publisher Adserver selects

relevant Criteo campaign dependent on key-value

Visits client website

User visits client website – cookie dropped


#2


Back up slides


Unique value

Criteo is a « Search-like » ChannelThe budget comes from search and not from display

1 2

34

PureCPC

€

UnmatchedScalability*Billions of displays

PersonalizedAdvertising

Bid optimization & control


Get guaranteed revenue

Criteo is always looking for new inventory to buy.

1 : Q2 20132 : Annual rate

Criteo is an essential partner for advertisers and will bring you a consistent, continuous revenue.

90%retention rate2

444million euros

revenue in 2013

+5500 advertisers

mostly in direct

76% uncapped

budgets from Criteo’s advertisers1


YOUDefine test budget &

periodIntegrate RTA script

Amend ad tagsGo live

CRITEOSend tags & RTA

scriptProvide access To reporting UIPersonnalized

campaign managment

Easy to useGet started

No time constraints or commitments


Thank you!

en - criteo - bd deck -july 2014 - rebrand

Documents

cpc criteo

criteo yoy

criteo partners

criteo rta solution

guaranteed high volume

cpm model criteo

new audience criteo

relevant integration