BRAND AUDIT

BRAND AUDIT

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BRAND OVerview

Brand Identity

Brand Portfolio Architecture

Live, breathe and wear passion

DIESEL BRANDS

Brand Characteristics

Brand Competitive Review

DIESEL & COmpetitor Brands

COMPETITOR BRANDS

IMAGE mETRICS & COMPARISON

DIESEL & COmpetitor Brands

COMMUNICATION APPROACHES

UNIQUE PROPOSITIONS

UNDERLYING VALUE PROPOSITIONS

BRAND CAMPAIGN -‐ recommendations

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DIESEL F O R S U C C E S S F U L L I V I N G

BRAND CAMPAIGN -‐ recommendations

DIESEL PLAY LOUD

COMPANY

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