empowering products...emotional design: why we love (or hate) everyday things. basic books, new...
TRANSCRIPT
![Page 1: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/1.jpg)
EMPOWERING PRODUCTSPersonal Identity through the Act of Appropriation
Binaebi Akah
Shaowen Bardzell
February 26, 2010
IST Conference, Indiana University
![Page 2: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/2.jpg)
February 26, 2010 Akah/Bardzell 2
“Products can be more than the sum of the functions they perform. Their real value can be in fulfilling people‟s emotional needs, and one of the most important needs of all is to establish one‟s self-image and one‟s place in the world.” Donald Norman, 2005
Norman, D. 2005. Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY.
![Page 3: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/3.jpg)
February 26, 2010 Akah/Bardzell 3
“Products can be more than the sum of the functions they perform. Their real value can be in fulfilling people‟s emotional needs, and one of the most important needs of all is to establish one‟s self-image and one‟s place in the world.” Donald Norman, 2005
Norman, D. 2005. Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY.
![Page 4: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/4.jpg)
February 26, 2010 Akah/Bardzell 4
“Products can be more than the sum of the functions they perform. Their real value can be in fulfilling people‟s emotional needs, and one of the most important needs of all is to establish one‟s self-image and one‟s place in the world.” Donald Norman, 2005
Norman, D. 2005. Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY.
![Page 5: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/5.jpg)
February 26, 2010 Akah/Bardzell 5
“Products can be more than the sum of the functions they perform. Their real value can be in fulfilling people‟s emotional needs, and one of the most important needs of all is to establish one‟s self-image and one‟s place in the world.” Donald Norman, 2005
Norman, D. 2005. Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY.
![Page 6: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/6.jpg)
February 26, 2010 Akah/Bardzell 6
“Products can be more than the sum of the functions they perform. Their real value can be in fulfilling people‟s emotional needs, and one of the most important needs of all is to establish one‟s self-image and one‟s place in the world.”Donald Norman, 2005
Norman, D. 2005. Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY.
![Page 7: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/7.jpg)
February 26, 2010 Akah/Bardzell 7
“Products can be more than the sum of the functions they perform. Their real value can be in fulfilling people‟s emotional needs, and one of the most important needs of all is to establish one‟s self-image and one‟s place in the world.” Donald Norman, 2005
Norman, D. 2005. Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY.
![Page 8: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/8.jpg)
February 26, 2010 Akah/Bardzell 8
Personal Identity
Appropriation
Steampunk
Theory
![Page 9: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/9.jpg)
February 26, 2010 Akah/Bardzell 9
1 Personal Identity
![Page 10: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/10.jpg)
February 26, 2010 Akah/Bardzell 10
Leary, M. 2004. Editorial: what is the self? A plea for clarity. In Self and Identity 3, 1-3.
Self
Syn. “Person”
Syn. “Personality”
Self-as-subject
Self-as-object
Self-as-doer
![Page 11: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/11.jpg)
February 26, 2010 Akah/Bardzell 11
Leary, M. 2004. Editorial: what is the self? A plea for clarity. In Self and Identity 3, 1-3.
Self
Syn. “Person”
Syn. “Personality”
Self-as-subject
Self-as-object
Self-as-doer
![Page 12: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/12.jpg)
February 26, 2010 Akah/Bardzell 12
Leary, M. 2004. Editorial: what is the self? A plea for clarity. In Self and Identity 3, 1-3.
Self
Syn. “Person”
Syn. “Personality”
Self-as-subject
Self-as-object
Self-as-doer
![Page 13: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/13.jpg)
February 26, 2010 Akah/Bardzell 13
Self-as-object
Self-as-object
ExperiencesExperiences
CharacteristicsCharacteristics
ThoughtsThoughts
BehaviorsBehaviors
![Page 14: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/14.jpg)
February 26, 2010 Akah/Bardzell 14
IdentityThe unique set of experiences, characteristics, thoughts, behaviors, etc, recognizably defining an individual or community, and the relationships between them.
Leary, M. 2004. Editorial: what is the self? A plea for clarity. In Self and Identity 3, 1-3.
Markus, H., and Kitayama, S. 1991. Culture and the self: Implications for cognition, emotion, and motivation. In Psychological Review 98 (2), 224-253.
Oring, E. 1994. The arts, artifacts, and artifices of identity. In The Journal of American Folklore 107 (424), 211-233.
![Page 15: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/15.jpg)
February 26, 2010 Akah/Bardzell 15
Odom, W. and Pierce, J. 2009. Improving with age: designing enduring interactive products. CHI EA '09. ACM, New York, NY.
Rosner, D. and Ryokai, K. 2008. Weaving memories into handcrafted artifacts with Spyn. CHI EA „08. ACM, New York, NY
AppropriationPersonal Identity
![Page 16: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/16.jpg)
February 26, 2010 Akah/Bardzell 16
2 Appropriation
![Page 17: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/17.jpg)
February 26, 2010 Akah/Bardzell 17
As with anything, there are varying degrees of appropriation.
Buechley, L., Rosner, D. K., Paulos, E., and Williams, A. 2009. DIY for CHI: methods, communities, and values of reuse and customization. CHI EA '09. ACM, New York, NY.
Carroll, J., Howard, S., Vetere, F., Peck, J., and Murphy, J. 2001. Identity, power and fragmentation in cyberspace: technology appropriation by young people. In ACIS 2001 Proceedings. Paper 6.
![Page 18: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/18.jpg)
February 26, 2010 Akah/Bardzell 18
Buechley, L., Rosner, D. K., Paulos, E., and Williams, A. 2009. DIY for CHI: methods, communities, and values of reuse and customization. CHI EA '09. ACM, New York, NY.
Carroll, J., Howard, S., Vetere, F., Peck, J., and Murphy, J. 2001. Identity, power and fragmentation in cyberspace: technology appropriation by young people. In ACIS 2001 Proceedings. Paper 6.
![Page 19: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/19.jpg)
February 26, 2010 Akah/Bardzell 19
Buechley, L., Rosner, D. K., Paulos, E., and Williams, A. 2009. DIY for CHI: methods, communities, and values of reuse and customization. CHI EA '09. ACM, New York, NY.
Carroll, J., Howard, S., Vetere, F., Peck, J., and Murphy, J. 2001. Identity, power and fragmentation in cyberspace: technology appropriation by young people. In ACIS 2001 Proceedings. Paper 6.
Integration into one‟s life
Creative customization
![Page 20: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/20.jpg)
February 26, 2010 Akah/Bardzell 20
Buechley, L., Rosner, D. K., Paulos, E., and Williams, A. 2009. DIY for CHI: methods, communities, and values of reuse and customization. CHI EA '09. ACM, New York, NY.
Carroll, J., Howard, S., Vetere, F., Peck, J., and Murphy, J. 2001. Identity, power and fragmentation in cyberspace: technology appropriation by young people. In ACIS 2001 Proceedings. Paper 6.
Integration into one‟s life
Creative customization
![Page 21: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/21.jpg)
February 26, 2010 Akah/Bardzell 21
Buechley, L., Rosner, D. K., Paulos, E., and Williams, A. 2009. DIY for CHI: methods, communities, and values of reuse and customization. CHI EA '09. ACM, New York, NY.
Carroll, J., Howard, S., Vetere, F., Peck, J., and Murphy, J. 2001. Identity, power and fragmentation in cyberspace: technology appropriation by young people. In ACIS 2001 Proceedings. Paper 6.
Integration into one‟s life
Creative customization
![Page 22: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/22.jpg)
February 26, 2010 Akah/Bardzell 22
Buechley, L., Rosner, D. K., Paulos, E., and Williams, A. 2009. DIY for CHI: methods, communities, and values of reuse and customization. CHI EA '09. ACM, New York, NY.
Carroll, J., Howard, S., Vetere, F., Peck, J., and Murphy, J. 2001. Identity, power and fragmentation in cyberspace: technology appropriation by young people. In ACIS 2001 Proceedings. Paper 6.
Integration into one‟s life
Creative customization
![Page 23: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/23.jpg)
February 26, 2010 Akah/Bardzell 23
Creative customization and/or appropriation makes an object a creation of one‟s self rather than the creation of some “other.”
Odom, W. and Pierce, J. 2009. Improving with age: designing enduring interactive products. CHI EA '09. ACM, New York, NY.
Rosner, D. and Ryokai, K. 2008. Weaving memories into handcrafted artifacts with Spyn. CHI EA „08. ACM, New York, NY
![Page 24: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/24.jpg)
February 26, 2010 Akah/Bardzell 24
Appropriation The act of adapting an object to oneself in a way that not only redefines the object, but also relatesthe object to one‟s sense of self.
Ahde, P. 2007. Appropriation by adornments: personalization makes the everyday life more pleasant. DPPI „07. ACM, New York, NY, 148-157.
Dix, A. 2007. Designing for appropriation. BCS-CHI „07. BCS, Swinton, UK, 27-30.
March, W., Jacobs, M., and Salvador, T. 2005. Designing technology for community appropriation. CHI EA „05. ACM, New York, NY, 2126-2127.
McCarthy, J. and Wright, P. 2004. Technology as experience. MIT Press, Cambridge, Mass.Salovaara, A. 2009. Studying appropriation of everyday technologies: a cognitive approach. CHI EA „09. ACM, New York, NY, 3141-3144.
Wakkary, R. and Maestri, L. 2007. The resourcefulness of everyday design. C&C „07. ACM, New York, NY, 163-172.
![Page 25: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/25.jpg)
February 26, 2010 Akah/Bardzell 25
Odom, W. and Pierce, J. 2009. Improving with age: designing enduring interactive products. CHI EA '09. ACM, New York, NY.
Rosner, D. and Ryokai, K. 2008. Weaving memories into handcrafted artifacts with Spyn. CHI EA „08. ACM, New York, NY
AppropriationPersonal Identity
![Page 26: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/26.jpg)
February 26, 2010 Akah/Bardzell 26
Odom, W. and Pierce, J. 2009. Improving with age: designing enduring interactive products. CHI EA '09. ACM, New York, NY.
Rosner, D. and Ryokai, K. 2008. Weaving memories into handcrafted artifacts with Spyn. CHI EA „08. ACM, New York, NY
AppropriationPersonal Identity
![Page 27: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/27.jpg)
February 26, 2010 Akah/Bardzell 27
Odom, W. and Pierce, J. 2009. Improving with age: designing enduring interactive products. CHI EA '09. ACM, New York, NY.
Rosner, D. and Ryokai, K. 2008. Weaving memories into handcrafted artifacts with Spyn. CHI EA „08. ACM, New York, NY
AppropriationPersonal Identity
Case study: Steampunk
![Page 28: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/28.jpg)
February 26, 2010 Akah/Bardzell 28
3 Case Study: Steampunk
![Page 29: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/29.jpg)
February 26, 2010 Akah/Bardzell 29
What is it?
![Page 30: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/30.jpg)
February 26, 2010 Akah/Bardzell 30Jake von Slatt / http://www.steampunkworkshop.com/lcd.shtml
![Page 31: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/31.jpg)
February 26, 2010 Akah/Bardzell 31Jake von Slatt / http://www.steampunkworkshop.com/lcd.shtml
An “antiquated re-imagining of Cyberpunk set 100 years in the past rather than 100 years in the future.”
Gross, C. 2007. A History of Misapplied Technology: The history and development of the steampunk genre. In Steampunk Magazine: Lifestyle, Mad Science, Theory & Fiction 2 (2007), 54-61.
![Page 32: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/32.jpg)
February 26, 2010 Akah/Bardzell 32Jake von Slatt / http://www.steampunkworkshop.com/lcd.shtml
Do-it-yourself aesthetics redefining modern computing technology to create “a thing of beauty and a joy forever.”
Verbeek, P. and Kockelkoren, P. 1998. The things that matter. In Design Issues 14 3 (1998), 28-42.
![Page 33: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/33.jpg)
February 26, 2010 Akah/Bardzell 33
How does it relate?
![Page 34: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/34.jpg)
February 26, 2010 Akah/Bardzell 34Jake von Slatt / http://www.steampunkworkshop.com/lcd.shtml
“Learning, creativity, practical problem-solving, perception, and action are central” to understanding the process of appropriation.
Salovaara, A. 2009. Studying appropriation of everyday technologies: a cognitive approach. CHI EA '09. ACM, New York, NY, 3141-3144.
![Page 35: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/35.jpg)
February 26, 2010 Akah/Bardzell 35
ObservationsObservations
EtsyEtsy
FlickrFlickr
BlogsBlogs
InterviewsInterviews
DeviantArt
DeviantArt
ArtifactsArtifacts
![Page 36: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/36.jpg)
February 26, 2010 Akah/Bardzell 36
ObservationsObservations
EtsyEtsy
FlickrFlickr
BlogsBlogs
InterviewsInterviews
DeviantArt
DeviantArt
ArtifactsArtifacts
![Page 37: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/37.jpg)
February 26, 2010 Akah/Bardzell 37
http://www.nifnaks.com/chatterings-blog/rugged-femininity-my-new-work-corset-21.html
![Page 38: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/38.jpg)
February 26, 2010 Akah/Bardzell 38
ObservationsObservations
EtsyEtsy
FlickrFlickr
BlogsBlogs
InterviewsInterviews
DeviantArt
DeviantArt
ArtifactsArtifacts
Fleming, E. 1974. Artifact study: a proposed model. In Winterthur Portfolio 9 (1974), 153-173.
![Page 39: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/39.jpg)
http://www.slipperybrick.com/wp-content/uploads/2007/06/nerf-maverick-pistol.jpg
![Page 40: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/40.jpg)
http://aimeekitty.deviantart.com/art/M-Cardea-Nerf-Steampunk-Gun-104850260http://www.slipperybrick.com/wp-content/uploads/2007/06/nerf-maverick-pistol.jpg
![Page 41: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/41.jpg)
http://http://nerfmanianova.files.wordpress.com/2008/07/steampunk-painted-maverick.jpghttp://www.slipperybrick.com/wp-content/uploads/2007/06/nerf-maverick-pistol.jpg
![Page 42: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/42.jpg)
http://www.terminally-incoherent.com/blog/wp-content/uploads/2007/11/maverick1.jpghttp://www.slipperybrick.com/wp-content/uploads/2007/06/nerf-maverick-pistol.jpg
![Page 43: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/43.jpg)
http://www.instablogsimages.com/images/2009/05/04/demoralizer-nerf-gun_9kLul_54.jpghttp://www.slipperybrick.com/wp-content/uploads/2007/06/nerf-maverick-pistol.jpg
![Page 44: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/44.jpg)
http://ny-image1.etsy.com/il_430xN.62938501.jpghttp://www.slipperybrick.com/wp-content/uploads/2007/06/nerf-maverick-pistol.jpg
![Page 45: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/45.jpg)
http://fc03.deviantart.net/fs34/f/2008/289/0/7/Jules___Nerf_Gun_Mod_by_bdunn1342.jpghttp://www.slipperybrick.com/wp-content/uploads/2007/06/nerf-maverick-pistol.jpg
![Page 46: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/46.jpg)
http://4.bp.blogspot.com/_7Q2dFrlwAqQ/ScJ11q7VJGI/AAAAAAAAATM/I8zrfwMZQ1c/s1600-h/ray+gun.JPGhttp://www.slipperybrick.com/wp-content/uploads/2007/06/nerf-maverick-pistol.jpg
![Page 47: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/47.jpg)
February 26, 2010 Akah/Bardzell 47
ObservationsObservations
EtsyEtsy
FlickrFlickr
BlogsBlogs
InterviewsInterviews
DeviantArt
DeviantArt
ArtifactsArtifacts
![Page 48: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/48.jpg)
February 26, 2010 Akah/Bardzell 48
![Page 49: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/49.jpg)
February 26, 2010 Akah/Bardzell 49
4 Proposed Theory
![Page 50: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/50.jpg)
February 26, 2010 Akah/Bardzell 50
“Products can be more than the sum of the functions they perform. Their real value can be in fulfilling people‟s emotional needs, and one of the most important needs of all is to establish one‟s self-image and one‟s place in the world.” Donald Norman, 2005
Norman, D. 2005. Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY.
![Page 51: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/51.jpg)
February 26, 2010 Akah/Bardzell 51
“Products‟ can be more than the sum of the functions they perform. Their real value can be in fulfilling people‟s emotional needs, and one of the most important needs of all is to establish one‟s self-image and one‟s place in the world.” Donald Norman, 2005
Norman, D. 2005. Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY.
![Page 52: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/52.jpg)
February 26, 2010 Akah/Bardzell 52
So.
![Page 53: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/53.jpg)
February 26, 2010 Akah/Bardzell 53
The designer (you)
![Page 54: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/54.jpg)
February 26, 2010 Akah/Bardzell 54
must design an artifact whichempowers the user to
![Page 55: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/55.jpg)
February 26, 2010 Akah/Bardzell 55
interpret,
![Page 56: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/56.jpg)
56Akah/BardzellFebruary 26, 2010
http://voyagesofdrfabre.blogspot.com/2010/01/steampunk-communication-re-worked.html
![Page 57: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/57.jpg)
February 26, 2010 Akah/Bardzell 57
interpret, adapt,
![Page 58: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/58.jpg)
58Akah/BardzellFebruary 26, 2010
http://www.geekologie.com/2009/12/man_builds_himself_a_steampunk.php
![Page 59: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/59.jpg)
February 26, 2010 Akah/Bardzell 59
interpret, adapt, and alter
![Page 60: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/60.jpg)
60Akah/BardzellFebruary 26, 2010
http://www.steampunkworkshop.com/steampunk-strat.shtml
![Page 61: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/61.jpg)
February 26, 2010 Akah/Bardzell 61
the artifact to encourage personally identifiable appropriations.
![Page 62: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/62.jpg)
February 26, 2010 Akah/Bardzell 62
TheoryThe designer (you) must create an artifact which empowers the user to interpret, alter, and adapt the artifact to encourage personally identifiable appropriations.
![Page 63: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/63.jpg)
February 26, 2010 Akah/Bardzell 63
5 Summary
![Page 64: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/64.jpg)
February 26, 2010 Akah/Bardzell 64
Personal Identity
Appropriation Steampunk Theory
![Page 65: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/65.jpg)
February 26, 2010 Akah/Bardzell 65
Personal Identity
Appropriation Steampunk Theory
ExperiencesCharacteristicsThoughtsBehaviors
![Page 66: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/66.jpg)
February 26, 2010 Akah/Bardzell 66
Personal Identity
Appropriation Steampunk Theory
DeconstructsConstructsShapesConditions
![Page 67: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/67.jpg)
February 26, 2010 Akah/Bardzell 67
Personal Identity
Appropriation Steampunk Theory
![Page 68: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/68.jpg)
February 26, 2010 Akah/Bardzell 68
Personal Identity
Appropriation Steampunk Theory
![Page 69: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/69.jpg)
February 26, 2010 Akah/Bardzell 69
Personal Identity
Appropriation Steampunk Theory
![Page 70: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/70.jpg)
February 26, 2010 Akah/Bardzell 70
Personal Identity
Appropriation Steampunk Theory
![Page 71: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/71.jpg)
February 26, 2010 Akah/Bardzell 71
Personal Identity
Appropriation Steampunk Theory
![Page 72: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/72.jpg)
In short…
![Page 73: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/73.jpg)
Just because you‟re done with a design doesn‟t mean your user is.
![Page 74: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/74.jpg)
Just because you‟re done with a design doesn‟t mean your user is.
![Page 75: EMPOWERING PRODUCTS...Emotional design: why we love (or hate) everyday things. Basic Books, New York, NY. February 26, 2010 Akah/Bardzell 3 “Products can be more than the sum of](https://reader035.vdocuments.us/reader035/viewer/2022071218/6050ca185da35d7b3539ec40/html5/thumbnails/75.jpg)
[email protected]://siriomi.com/blog