empower your sales team with marketing automation
DESCRIPTION
Empower your sales team with the power of Eloqua. Use marketing automation sales tools and data to equip and empower your sales organization.TRANSCRIPT
Empower Your Sales Team With the Power of Eloqua
Marilyn CoxDirector of Marketing Communications
Cincom Systems, Inc
About Me
• Marilyn Cox• Director of Marketing
Communications, Cincom Systems Inc.• @MarilynECox• [email protected]• Eloqua user for 4 Years• If I couldn’t be a marketer I would be a
professional wrestler with the WWE.
The Power of Eloqua is in the Output
Harness Sales to that Power
Reinforce without overextending
Cincom Systems is a software pioneer and business-solutions provider founded in 1968. We provide a variety of software and technology solutions to simplify complex business problems.
About My Company
Our Challenge – What do guys do over there in Marketing?
Our Solution – Ask them what they want.
Our Solution – Not another @!#$ tool?!
Our Solution – Baby Steps
Here’s How We Used Eloqua – Start with
the Best..
Here’s How We Used Eloqua – Prospect Profiler
Here’s How We Used Eloqua – Submission Fields
Here’s How We Used Eloqua – Some Contacts were Hiding
Here’s How We Used Eloqua – Sales Knows the Contacts.
Here’s How We Used Eloqua – Find the Team Captain
Here’s How We Used Eloqua – Engagement
Here’s How We Used Eloqua – No Secrets.
Here’s How We Used Eloqua – A lot of Friends we didn’t really know.
Here’s How We Used Eloqua – Too Much Information.
Here’s How We Used Eloqua – A Care Package for Sales: Right Information at the Right Time.
Here’s How We Used Eloqua – A Seat at the Table.
Here’s How We Used Eloqua – They Mobile
Here’s How We Used Eloqua – Growing the Team
Here’s How We Used Eloqua – Use your In-house Team Strength
Here’s How We Used Eloqua – Access – and Transparency
Here’s How We Used Eloqua – Telling the Story Up.
Here’s How We Used Eloqua – Ask them what they want.
Here’s How We Used Eloqua – Single View provides Shared Perspective.
Our Results – A Super-Powered Sales and Marketing Team
Our Results
Our Results – Moving Together
Some Takeaways - Start with the Stars
Some Takeaways - Feed them Bites, Not Meals
Some Takeaways - Training Requires Repetition
Some Takeaways - Work Together, Sell Together
Do This Next – Talk. And Listen.
Access Our Online Tutorialshttp://ezcincom.aero.und.edu Username: guest Password: guest
Eloqua Engage and Prospect Profiler Tutorials as well as LinkedIn and Twitter for Sales Tutorials
Thank You
• Marilyn Cox• Director of Marketing Communications, Cincom
Systems Inc.• @MarilynECox• [email protected]