Empower Your Sales Team With the Power of Eloqua
Marilyn CoxDirector of Marketing Communications
Cincom Systems, Inc
About Me
• Marilyn Cox• Director of Marketing
Communications, Cincom Systems Inc.• @MarilynECox• [email protected]• Eloqua user for 4 Years• If I couldn’t be a marketer I would be a
professional wrestler with the WWE.
The Power of Eloqua is in the Output
Harness Sales to that Power
Reinforce without overextending
Cincom Systems is a software pioneer and business-solutions provider founded in 1968. We provide a variety of software and technology solutions to simplify complex business problems.
About My Company
Our Challenge – What do guys do over there in Marketing?
Our Solution – Ask them what they want.
Our Solution – Not another @!#$ tool?!
Our Solution – Baby Steps
Here’s How We Used Eloqua – Start with
the Best..
Here’s How We Used Eloqua – Prospect Profiler
Here’s How We Used Eloqua – Submission Fields
Here’s How We Used Eloqua – Some Contacts were Hiding
Here’s How We Used Eloqua – Sales Knows the Contacts.
Here’s How We Used Eloqua – Find the Team Captain
Here’s How We Used Eloqua – Engagement
Here’s How We Used Eloqua – No Secrets.
Here’s How We Used Eloqua – A lot of Friends we didn’t really know.
Here’s How We Used Eloqua – Too Much Information.
Here’s How We Used Eloqua – A Care Package for Sales: Right Information at the Right Time.
Here’s How We Used Eloqua – A Seat at the Table.
Here’s How We Used Eloqua – They Mobile
Here’s How We Used Eloqua – Growing the Team
Here’s How We Used Eloqua – Use your In-house Team Strength
Here’s How We Used Eloqua – Access – and Transparency
Here’s How We Used Eloqua – Telling the Story Up.
Here’s How We Used Eloqua – Ask them what they want.
Here’s How We Used Eloqua – Single View provides Shared Perspective.
Our Results – A Super-Powered Sales and Marketing Team
Our Results
Our Results – Moving Together
Some Takeaways - Start with the Stars
Some Takeaways - Feed them Bites, Not Meals
Some Takeaways - Training Requires Repetition
Some Takeaways - Work Together, Sell Together
Do This Next – Talk. And Listen.
Access Our Online Tutorialshttp://ezcincom.aero.und.edu Username: guest Password: guest
Eloqua Engage and Prospect Profiler Tutorials as well as LinkedIn and Twitter for Sales Tutorials
Thank You
• Marilyn Cox• Director of Marketing Communications, Cincom
Systems Inc.• @MarilynECox• [email protected]