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PRESENTED To:

Miss Mawal Sara Saeed

PREPARED By:

Syed Khurram Hasan

Akashaa Khan

Usman Tahir

Ahmed Noor

Muhammad Shawaiz Khan

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Table of Contents

Executive Summary...6

1 - Company vision & Mission...7

2 - Company Overview .8

3 -Challenges. .9

4 - Situational Analysis10

4.1 Industry

4.2 Competition

4.3 Current market situation

4.4 Customer Analysis

5 - Enviromentional Analysis .12

5.1 Political Analysis

5.2 Economical Factors

5.3 Social Factors

6 - Market Product Focus14

6.1 Product Objective

6.2 Target Market

6.3 Point of Difference

7 - Number of companies in Industry..15

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8 - Marketing Strategy16

8.1 Geographic

8.2 Demographic

8.3 Psychographics

8.4 Behavioral

8.5 Competition

9 - Swot Analysis.....17

10 - Market Mix of EMPOWER

MOBILE ...19

11 - Companys new product in Future....25

12 - Marketing plan .....27

12.1 Introduction

13- Current Market Situation of Faisalabad.....28

13.1 Target Market

13.2 Competition

13.3 Customer Needs

15 - Product Competitions In Faisalabad.29

16 - Strategies for Q-5 in Faisalabad.29

16.1 Pricing

16.2 Place

16.3 Promotion

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17 - Review & Control31

18- Contingency plans ...32

17.1 Solution

19- Observations.32

20 - Market Opportunities.32

21Recommendations.33

22Conclusions.34

23Appendixes..34

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Competitor edge:

One of the goals for this version was to be able to create tools that provide a great user

experience. We wanted our users to feel familiar with empower, even if it is the first time theyre

using it, even if they are not using a laptop.

one of the most important feature that empower mobile have is that user can use it as a tool forsecurity .empower mobile provide gadgets along mobile phone such as a SPY CAMERA which

can be installed anywhere in the house and can be monitored from anywhere in the world.

Making life more secure

Also one of the latest features that only empower mobile have is WATER BATTERY, whichno other mobile phones have. If there is load shedding no need to worry empower mobile have

solved the solution of charging mobile phone. Mobile phone can be charged by placing there

batteries in hot glass of water. It can also be charged with an electric charger.

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1- Company Vision

The companys vision is to develop path-breaking technologies and efficient

processes that incubate newer markets, enliven customer aspirations and

continue to make EMPOWER a trusted market leader amongst people.

Mission

Become no1

Keep it simple

Do what you say

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Take the leap of faith

Keep on checking

Stay true to your values

2- Company Overview

The brand EMPOWER in Pakistan is brought to you by UKAAS(Usman khurram

Akashaa Ahmed Shawaiz) a new entrant in the industry but one with a long and

successful history of brining and selling innovative, high-end cellular technology to

Pakistan.

With a futuristic vision and an exhaustive R&D at its helm, EMPOWER has

successfully generated innovative technologies that have and will continue to

revolutionize the telecom consumer space.

From low-cost feature packed handsets to the bringing in the QWERTY Era, and

from Social Networking & high-end Music phones to the feature-based business

phones; EMPOWER is on a mission to successfully overcome the technologicalbarriers and constantly engender complete mobile lifestyle solutions.

With a 360 degree advertising and marketing strategy sketched out, the company

has an optimistic outlook for the telecom consumer space. Currently present

across the country, the company plans to have an aggressive market incursion to

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reach out to its customers throughout Pakistan; every village, every city.

Innovation, Cost-Effective, Credible and an Insightful R&D, have now become

synonymous to EMPOWER in the telecom market.

Soon EMPOWER will become a brand which people across the social strata will

relate and look up to for realizing their individual device preferences and other

out-of-the-box solutions.

3-Challenges

As, already there are number of telecommunication cell phones like Nokia,

LG, Samsung, Q-MOBILE, China mobiles etc, so there will be huge competition inthe market. As our services are new in this sector we will face some challenges to

stand in this huge competition. On the other side as we are famous in low cost

mobile phones and we have good image in the minds of the customers, so it is

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easier to convinces our customers to switch to our brand. Besides this there will

be difficulty in attracting new customers.

4- Situational Analysis:

4.1Industry Analysis

Pakistan has huge telecommunication market potentials. According to the survey

conducted and the findings showed that by the end of 2013 after its first launch,

the number of EMPOWER users are expected to reach 1, 70, 000, 00 covering

approximately 10% of the market. By the end of DECEMBER, 2014, EMPOWER

would be covering approximately 15% of the market share.

EMPOWER cell phone market has international brands such as Nokia, Motorola aswell as china mobiles. EMPOWER mainly has four standards (GSM, Wi-Fi,

Application and Multimedia) and about 85% are Multimedia users. Multimedia is

the main thing on which EMPOWER are focused. EMPOWER will introduce

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mobiles in the market, which all have multimedia and they comparably in low

price which is in the range of all the people of Pakistan

4.2 Competitors Analysis

The first mobile that will be launched by EMPOWER would be EM007 which is an

extremely stylish touch screen mobile phone with GPRS (General Packet Radio

Service) and java application support. You have the benefit of being connected to

the network round the clock and are billed for the amount of data transferred,

and not for the time online According recent market research which we have

done in some cities of Pakistan like Lahore , Multan , Karachi, Islamabad,

Peshawar etc, views of people about EMPOWER is good as compared to the Nokia

and china Mobiles-Mobiles are give tough time to china and also Nokia mobiles

because Nokia mobiles with technologies are expensive which is out of range of

mostly people of Pakistan and if we talk about china mobiles they have serious

problems in their technologies. So those people who buy Nokia or china are now

preferred EMPOWER. The big advantage which EMPOWER have gain more

appreciation is his re-Sale value which dramatically good against Nokia and china

mobiles

4.3Current market Situation

The current market situation in this sector is full of competition.

Different players are providing different kinds of plans and services to attract

more and more customers. Every day each player is providing new technologies

features to attract others companies customer. The major leader in todays

context is

Nokia, Samsung, China Mobiles and others

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4.4Customer analysis

EMPOWER mobiles are targeting all segments of the people, especially low

income persons by providing them all kinds of services according to their need or

wants. For example, we are providing different plans for different customersaccording to their usage and needs. Today customerswants multimedia features

and also we have separate plans for students who also interested in those

features which are in expensive mobiles. Company will receive 12% revenue of

total sales from new customer within 1 year.5% new customer will be created

within next 1 years. To retain the new existing customers company will use

following tactics

Provide cheap and good contract conditions.

Free registration for insurance. Free mobile tracking.

5- Environmental Analysis:

5.1Political Factors

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Political factors include government regulations and legal issues and define both

formal and informal rules under which the firm must operate. Some examples

include:

tax policy

employment laws

environmental regulations

trade restrictions

political stability

All these factors should be kept in mind while the functioning of the

organization takes place. For the success of any organization political

relations should be good so that it in favor of the development of the

economy.

5.2Economic Factors

Economic factors affect the purchasing power of potential customers and the

firm's cost of capital. The following are examples of factors in the macro

economy:

economic growth

exchange rates inflation rate

The present condition of the economy should be kept in the mind of the

Organization, and should contribute towards the development of the economy

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5.3Social Factors

Social factors include the demographic and cultural aspects of the external macro

environment. These factors affect customer needs and the size of potential

markets.Some social factors include:

population growth rate

age distribution

career attitudes

emphasis on safety

If EMPOWER MOBILE want to have a huge market share then they have to learn

the

condition of the society. They have to learn the demography of the Pakistan

society. They should know the needs of the society and should provide good

quality services.

5.4Technological Factors

Technological factors can lower barriers to entry, reduce minimum efficient

production levels, and influence outsourcing decisions.

6- Market Product Focus:

6.1Product Objective

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Customer satisfaction is the main part of EMPOWER Mobiles after selling the

follow up is also very important for EMPOWER Mobiles because every

organization should always know what is happening within their designated

market, if it is changing, saturation, technological advances, slowing down or

rapidly growing, being up to date on this is essential for companies to survive.

6.2Target market:

The target market of EMPOWER Mobile is as follows:

Youth

Sms conscious people

Multimedia conscious people

Middle class people

Internet surfing people

6.3Point of difference:

Point which separate EMPOWER Mobile with other are as follows:

Quality

Software

Battery timing

Resale value

User friendly Java supported

Multimedia supported

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7- Numbers of Companies in the Industry

There are number of companies with only six top companies in the cell phone

industry that controls the market. Even though there are emerging new

companies into the market, they are relatively small. The six top companies are

rank as follow as the largest to the smallest cell phone company:

1. Nokia

2. Samsung

3. LG

4. China

5. Other

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8- Marketing strategy:

8.1 Geographic:World regionAsia

CountryPakistanCitiesReach out maximum places

8.2 Demographic:AgeAll age group

GenderMale, Female

IncomeAll income groups

OccupationEvery sector

ReligionIrrespective of religion

8.3 Psychographic:Social classMiddle class of people

LifestylesUrban, rural, and even far villages

8.4 Behavioral:BenefitsQuality

Loyalty statusStrong

8.5 Competition:Today two brand are directly competing EMPOWER Mobile

Nokia

China

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9- SWOT Analysis:

STRENGHTS

User friendly

Long time battery

Second position in market

Brand availability

Well-known brand

Extra accessories Wi-Fi

Wide model range

Touch screen

Weakness

Technical weakness

Small users

No information in rural areas

No awareness

Physiological matters

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Opportunities:

Chance to lead the market

Smart phone

THREATS:

Local competitors

Nokia, Q-mobile, Apple and Samsung are already prevailing in to the

market and have captured most of the market shares. It will be difficult to

get into the market.

Price war

High end consumer (Htc ,Apple ,Motorola)

Uncertainty in the economic condition of Pakistan

Due to intense competition

Strong competitor

Brand Ambassador :

http://www.google.com.pk/images?um=1&hl=en&client=firefox-a&rls=org.mozilla:en-US:official&channel=s&biw=1280&bih=840&tbs=isch:1&&sa=X&ei=rZA7TcHFL8ih8QOky5ysCA&ved=0CDEQvwUoAQ&q=brand+ambassador&spell=1http://www.google.com.pk/images?um=1&hl=en&client=firefox-a&rls=org.mozilla:en-US:official&channel=s&biw=1280&bih=840&tbs=isch:1&&sa=X&ei=rZA7TcHFL8ih8QOky5ysCA&ved=0CDEQvwUoAQ&q=brand+ambassador&spell=1http://www.google.com.pk/images?um=1&hl=en&client=firefox-a&rls=org.mozilla:en-US:official&channel=s&biw=1280&bih=840&tbs=isch:1&&sa=X&ei=rZA7TcHFL8ih8QOky5ysCA&ved=0CDEQvwUoAQ&q=brand+ambassador&spell=1

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10- Market mix of EMPOWER

Products

EM 1 Dual SIM Card-Dual Standby Color LCD 1.3 MP Camera Support MSN / Face book MP3 Player

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FM Radio Voice Recorder Downloading

EM1i

Dual SIM Card-Dual Standby 2.0" TFT Screen 1.3 Mega Pixel Camera / Voice Recorder MP3 Player / MP4 Player MSN / Face book / Email / Yahoo FM Radio / FM Recording Bluetooth / GPRS / WAP / MMS

External Memory (Support Up to 4GB) Downloading

EM 2 Dual SIM Card-Dual Standby 2.2" TFT Screen Camera 2.0 Mega Pixel / Voice Recorder MSN / Face book / Email / Yahoo Trackball MP3 Player / MP4 Player FM Radio / FM Recording GPRS-EDGE Stereo Speaker Bluetooth / GPRS / WAP / MMS External Memory (Support Up to 8GB) Downloading

EM 07 Made with SWAROVSKI Zirconia

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Dual SIM Card-Dual Standby 2.4" QVGA LCD (240 x 320 Resolution) Full QWERTY keypad Camera 2.0 Mega Pixel Face book / MSN / Yahoo Messenger Twitter / Google Search Voice Recorder / Memo JAVA / Games / Schedule Private Info Protection / Audio Player (MP3, MIDI, WAV) Video Player (AVI, 3GP, MP4) 3.5mm Audio Jack USB 2.0 / PC Sync Music Player Powered by Yamaha Background Music Playback Stereo Speaker Stereo MP3 Earphone (3.5mm PIN) Bluetooth / EDGE / GPRS / WAP 2.0 Phonebook Memory 1000 SMS Memory 1000 (Excluding both SIM cards) Internal Memory 20MB External Memory (Support Up to 16 GB) Downloading / MP3 Ringtones / Wallpapers Standby Time (up to 10 Days) Talk Time (up to 5hrs)

EM 900

Dual SIM Card-Dual Standby 2.8" QVGA LCD (240 x 320 Resolution) Resistive Touch Screen Camera 3.0 Mega Pixel Face book / Yahoo Messenger / Skype Twitter / Mini Opera / Google Map Voice Recorder / Memo Pad / Calculator JAVA / Games / Schedule / Alarm Private Info Protection / Auto on & off Audio Player (MP3, MIDI, WAV) Video Player (AVI, 3GP, MP4) 3.5mm Audio Jack USB 2.0 / PC Sync Music Player Powered by Yamaha

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Stereo Speaker Stereo MP3 Earphone (3.5mm PIN) FM Radio / FM Recording Bluetooth / EDGE / GPRS / WAP 2.0 / MMS Phonebook Memory 1000 SMS Memory 1000 External Memory (Support Up to 8 GB) Downloading / MP3 Ringtones / Wallpapers

EM 008

Dual SIM Card-Dual Standby 2.0" TFT Screen Color LCD MP3 / MP4 Player FM Radio / FM Recording Hifi Speakers Bluetooth / GPRS / WAP / MMS External Memory (Support Up to 2GB) Downloading

EM 1025

Dual SIM Card-Dual Standby 1.8" TFT Screen Color LCD MP3 Player FM Radio / FM Recording Powerful Torch Light Voice Recorder

External Memory (Support Up to 2GB)

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EM 1095

Dual SIM Card-Dual Standby 1.8" TFT Screen Smart Camera / Voice Recorder Bluetooth / WAP / MMS / GPRS MP3 Player FM Radio / FM Recording External Memory (Support Up to 4GB) Downloading

EM 40i

Dual SIM Card-Dual Standby

Slim & Full Multimedia Phone Big Screen ( Wide View ) Full Metallic Body Camera / Camcorder Bluetooth MP3 / MP4 Player FM Radio / FM Recording Voice Recorder Call Blocking System GPRS / WAP / MMS External Memory (Support Up to 4 GB)

Downloading / MP3 Ringtones / Wallpapers

Price:

The phones that EMPOWER Mobiles are going to produce will be sold at low

prices (new phones can be expected to enter the market at around Rs5000+).

EMPOWER mobilesprices will be usually competitor based, in such a way as, they

try to keep their prices a bit lower then those of the closest competitors, but not

as low as the "smallest" competition as consumers do not mind paying the extra

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money for the "extra quality" they will receive with a well known brand, such as

Nokia.

Also our target is to capture youth and middle class people. According to survey

conducted people wanted a good quality product with low price and we managed

to that. Also students cannot buy very expensive phones with their pocket money,

so we kept that in mind and decided to enter in market with low price mobile.

EM1 Rs 4,699 Only

EM1i Rs 5,699 Only

EM2 Rs 6,699 Only

EM07 Rs 10,230 Only

E 900 Rs 6,999 Only

E 125 Rs 2,599 Only E 195 Rs 3,299 Only

E 400i Rs 4,299 Only

Place:

EMPOWER MOBILE phones will be sold at all established mobile phone

dealerships although they will be also sold at other retailers and other electricalsuppliers. The mobiles will be only sold in the electrical suppliers and stores other

than dedicated phone dealerships after the introductory period so the phones can

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remain limited edition, as this will encourage younger consumers to buy them,

some of places of dealers are as follows

Lahore

Mr. Ali

Hafeez center

Phone No. : 042-38715460

Karachi

ATHER ALI

EMPOWER MOBILE CUSTOMER CARE CENTER

AGA KHAN III ROAD, Karachi

Phone No. : 021-32711092-4

Hyderabad

Mr. Fateh

BUNGALOW NO. 638 - B,

HYDERABAD

Phone No. : 022-3817944

Peshawar

MR. RAFEEQ AHMAD

NBP BUILDING OPP. GUL HAJI PLAZA

UNIVERSITY ROAD.

PESHAWAR.

Phone No. : 091-5854524

Promotions:

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Promotion is a key element of marketing program and is concerned with

effectively and efficiently communicating the decisions of marketing strategy. It

influences the target consumers perceptions to facilitate exchange between the

marketer and the consumer. Some of the promotional strategies used byEMPOWER MOBILE are:

Advertising on TV, Radio

Direct selling

Personal selling

Different offers

Motivating the channel(distributer margin)

Gifts, who purchases any Q-Mobile phone

12- Product profile:

Q-Mobile announced its latestQ5 Mobile Phonethat is Dual-SIM capable and

comes equipped with Full QWERTY Keypad with Track Ball Q5 phone has2.2-inch,320 x 240 pixels wide, 262K color capable QVGA displayand features a full

QWERTY keypad and trackballbased navigation. It comes with 45-MB internal

memoryand offers support for microSD slot with up to 8-GB expandable storage

capacity allowing up to 1000 entries phonebook with 1000 SMS memory.

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This mobile is specially design for youth, who are interested in face book, msn,

yahoo, e-mail, e-buddy and opera browsers etc.

Its Qwerty keypad is specially design for sms conscious people who mostly time

need text massaging instead of phone call because one factor is low price of

massaging pack gages offered by the telecommunication companies offered

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13- Marketing plan:

Introduction

The population of Faisalabad on January 1st 2010 is approximately 2,513,975.

(Extrapolated from a population of 5,080,878 in 2007 and a population of

2,880,675 on June 8th 2010.)

Faisalabad is thethird largest city in Pakistan afterKarachi andLahore.Before the

foundation of the city in 1880, the area was very thinly populated. The population

has risen from 9,171 in 1901 to 979,000 in 1951 and to 2,009,000 in 1998. The

largerFaisalabad district had a population of about 5.4 million in 1998.

It is an important industrial centre west of Lahore. Thecity-district of Faisalabad is

bound on the north by the districts ofHafizabad andChiniot,on the east by

Nankana Sahib,on the south bySahiwal,andToba Tek Singh and on the west by

Jhang.It is 1,135 km (705 mi) fromKarachi,128 km (80 mi) fromLahore,350 km

(220 mi) fromIslamabad/Rawalpindi,187 km (116 mi) fromBurewala,and 70 km

(43 mi) fromJhang.

The city is at a road and railway junction, which has played an influential role inthe development of Faisalabad's trade and economy. The surrounding

countryside, irrigated by the LowerChenab River,has seen expanded production

ofcotton,wheat,vegetables,andfruits,which form 25% of Pakistan's exports.

The city is also anindustrial centre with major railway repair yards, engineering

works, andmills thatprocess sugar,flour,andoil seed.Produce includes super

phosphates,cotton andsilk textiles,hosiery,dyes,agricultural equipment, and

ghee (clarified butter). Faisalabad is also the site of the prestigiousUniversity of

Agriculture,founded in 1909.

14- Current market situation of Faisalabad:

http://en.wikipedia.org/wiki/List_of_most_populated_metropolitan_areas_in_Pakistanhttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Lahorehttp://en.wikipedia.org/wiki/Faisalabad_districthttp://en.wikipedia.org/wiki/City_District_Governmenthttp://en.wikipedia.org/wiki/Hafizabad_Districthttp://en.wikipedia.org/wiki/Chiniot_Districthttp://en.wikipedia.org/wiki/Nankana_Sahib_Districthttp://en.wikipedia.org/wiki/Sahiwal_Districthttp://en.wikipedia.org/wiki/Toba_Tek_Singh_Districthttp://en.wikipedia.org/wiki/Jhang_Districthttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Lahorehttp://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Rawalpindihttp://en.wikipedia.org/wiki/Burewalahttp://en.wikipedia.org/wiki/Jhanghttp://en.wikipedia.org/wiki/Chenab_Riverhttp://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Wheathttp://en.wikipedia.org/wiki/Vegetableshttp://en.wikipedia.org/wiki/Fruitshttp://en.wikipedia.org/wiki/Industrial_parkhttp://en.wikipedia.org/wiki/Millshttp://en.wikipedia.org/wiki/Sugar#Productionhttp://en.wikipedia.org/wiki/Flourhttp://en.wikipedia.org/wiki/Oil_seedhttp://en.wikipedia.org/wiki/Phosphateshttp://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Silkhttp://en.wikipedia.org/wiki/Hosieryhttp://en.wikipedia.org/wiki/Dyeshttp://en.wikipedia.org/wiki/Gheehttp://en.wikipedia.org/wiki/University_of_Agriculture,_Faisalabadhttp://en.wikipedia.org/wiki/University_of_Agriculture,_Faisalabadhttp://en.wikipedia.org/wiki/University_of_Agriculture,_Faisalabadhttp://en.wikipedia.org/wiki/University_of_Agriculture,_Faisalabadhttp://en.wikipedia.org/wiki/Gheehttp://en.wikipedia.org/wiki/Dyeshttp://en.wikipedia.org/wiki/Hosieryhttp://en.wikipedia.org/wiki/Silkhttp://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Phosphateshttp://en.wikipedia.org/wiki/Oil_seedhttp://en.wikipedia.org/wiki/Flourhttp://en.wikipedia.org/wiki/Sugar#Productionhttp://en.wikipedia.org/wiki/Millshttp://en.wikipedia.org/wiki/Industrial_parkhttp://en.wikipedia.org/wiki/Fruitshttp://en.wikipedia.org/wiki/Vegetableshttp://en.wikipedia.org/wiki/Wheathttp://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Chenab_Riverhttp://en.wikipedia.org/wiki/Jhanghttp://en.wikipedia.org/wiki/Burewalahttp://en.wikipedia.org/wiki/Rawalpindihttp://en.wikipedia.org/wiki/Islamabadhttp://en.wikipedia.org/wiki/Lahorehttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Jhang_Districthttp://en.wikipedia.org/wiki/Toba_Tek_Singh_Districthttp://en.wikipedia.org/wiki/Sahiwal_Districthttp://en.wikipedia.org/wiki/Nankana_Sahib_Districthttp://en.wikipedia.org/wiki/Chiniot_Districthttp://en.wikipedia.org/wiki/Hafizabad_Districthttp://en.wikipedia.org/wiki/City_District_Governmenthttp://en.wikipedia.org/wiki/Faisalabad_districthttp://en.wikipedia.org/wiki/Lahorehttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/List_of_most_populated_metropolitan_areas_in_Pakistan

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14.1Target market:

Target market of this product Q-5 is specially youth due its Full QWERTY Keypad.

and those other features like face book, yahoo, msn etc.

14.2 Competition:

Regarding Q-5 its competitors are Nokia mobile C3 which they have recently

launched into the market of Pakistan and also other QWERTY keypad mobiles like

Samsung chat 335.

14.3 Customer need:

Company must focus on those areas where youth of the Pakistan is situated like

universities areas, playground, shopping areas etc.

On these kind of place company can interact directly with the student and talk

about their needs regarding cell phones. and at the spot and provide solution

because as we know about the need of youth of the world is qwerty keypad and

same would be youth of Pakistan. The problem is the brand which they preferred

mostly and Nokia have already good reputation due to its function so we have tell

the customer that EMPOWER MOBILE are also providing good quality and

functions as well.

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15- Product competitors in Faisalabd:

Nokia

Samsung

LG

China mobiles

16- Strategies For Q-5:

Pricing:

Strategy Change price terms or conditions for particular products accordingsituation

Tactics

Product price low and obtain maximum profit on spare parts.

Set price at 10% below market leader.

Reduce price of product to maximize sales (to allow increased

production and reduce unit production cost).

Strategy Skimming policy

Tactics

Set price of new product at level 30% about previous products.

Sell on new revolutionary design features and benefits.

Be prepared to reduce price as volume if competitors enter into the

market.

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Strategy Penetration policy

Tactics

Set low price for new product to discourage competitors from

entering market.

Increase turnover to level where product become profitable at this

price level.

Strategy Discount policy

Place:

Strategy change channels

Tactics

Set own distribution direct to stores

Change distribution for area

Increase number of warehouses for product.

Strategy improve services

Tactics

Set up national service network.

Promotion

Strategy change selling/sale force organization

Tactics

Strengthen sales force organization.

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Introduce performance related gifts scheme for sale force.

Recruit additional professional sales personnel.

Increase sales effort to increase sale to major customers.

Increase sales efforts for most profitable products.

Strategy Change advertising/ sale promotion

Tactics

Start new advertising campaign.

Increase company image advertisement.

Increase advertising for the product in specific market.

17- Review and control:

Company will have simple friendly decision weekly monthly quarterly and annual

reports focusingon

Revenues and unit sales

Expenses

Customer feedback

Stock

Market share

Discounts

Advertising budget

Employee recruitment and termination

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18- Contingency plan:

Company is much afraid of current economic condition of Pakistan as the

company is willing to increase its market share and sales in Pakistan.

Solution:

Company should contact the head office for the strategic support to

achieve its goal.

Company should make huge expense on advertising to retain and

create new customer.

Company should held maximum shows and meeting for the

promotions and products of the company.

Company should cut the allowances and should accommodate for

the important designations.

19- Observations:

Communication skills are strong.

More concentration on marketing concept.

Cooperative employees.

Strong management.

Attractive packages.

Positive attitudes towards outsiders.

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Strong DMBS.

Maximum career opportunities for employees.

20- Marketing opportunities and issues:

Now according to EMPOWER MOBILE they are 2nd

one in the

mobiles industry and the want to reach at no one position in the next 2-3 years.

We see growth across our entire portfolio. It creates new categories that are a

source of sales and profit growth in the future. It brings consumers into their

stores to try new products, and it brings consumers back to their stores, where

they can get products they trust.

Issues:

For Sales growth they need highly intensive distribution and strong

promotions

EMPOWER MOBILE is facing competition from Nokia & China as on the

base of different brands market share

EMPOWER MOBILE has to maintain its difference from other brands as

creating unique values that others are not giving with core product.

21- Recommendations:

Improve the software quality

Use cut price strategy to retain the customers.

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Provide frequency programs more and more.

Increase its market share.

Improve the Qwerty keypad type mobile to compete the Nokia

N series.

22- Conclusion:

Company is flourishing day by day but due to the recession in Pakistan it also

suffering. Companys strategies are very suitable. Company should invest more on

advertising to retain its customer. Company should pay more attention to its

issues and should review.

23- Appendixes:

For information we went to EMPOWER MOBILE dealers office

Batala Colony Satiana road Faisalabad.

We visit Mobile market kachiri Bazar to get information about

EMPOWER MOBILEProducts. We also meet different youth groups to get more information

about EMPOWER MOBILE particularly Q5.

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