employee engagement and glocalization

“glocalize”It’s time to

your employee engagement program.

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“Glocalization” joins globalization and localization together — and is emerging as

the new standard in global marketing.


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Glocalization rings true with multinational corporations (MNCs) interested in developing a global strategy for employee engagement.




Complexities of our global market are becoming even more intricate and varied:



n 4 generations now exist in the marketplace


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n Some traditional storefronts offer handwritten receipts while others rely on mobile shopping



n Specific countries offer SMS mobile marketing while others employ a postal system that uses landmarks for addresses.


At BI WORLDWIDE (BIW) we call our version of globalization

“Core + Delta”


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“Core” represents the universal components in the global strategy.




“Delta” then localizes the global strategy.




At BIW we know the value this provides global organizations, having operated —




n More than 200 global programs







n With 300 million participants







n With 300 million participants

n In 120 countries.



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G5 makes glocalization easy through

audience-smart technology that offers:


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n Local markets freedom to run promotions and circulate communications specific to their market environments



n A point parity tool that converts local differences to point values.


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Download our article to learn how G5 can help achieve your global employee enagement objectives.


It’S tImE tO “GLOCALIzE” YOUR EmpLOYEE EnGAGEmEnt pROGRAm

A better solution for a global recognition program is allowing for some localization at the market level

by getting input from locations around the world in the original design conference and also allowing

for extra local adjustments along the way. This can be done effectively by partnering with an agency or supplier who operates internationally

and is also represented in local markets. A supplier’s local office can work with your company’s local

office to ensure cultural needs and requirements are consistently being met.

At BIW, we know firsthand the immense value this provides global customers — we’ve operated

more than 200 global programs with 3 million participants! We’ve run programs in 120 countries,

including the Philippines and India, and most offer in-country fulfillment. Our local buying teams

ensure all awards are culturally appropriate and appealing because we offer over 90 diverse catalogs

customized locally to unique global locations. The result? A drastically engaged workforce and more

satisfied local customers.Choose your supplier carefully. More often than not, MNCs choose suppliers who have only one or two office locations with very little

visibility into what is relevant in markets outside their own. In fact, most “global” employee recognition

suppliers are not multinational corporations themselves and often impose inaccurate templates and

beliefs on other parts of the world. This mistake can greatly hinder both relevancy and program results.

The new model for delivering global employee initiatives centers around glocalization. Contrary to

what many believe, cultures around the world are not all the same. If they were, a one-size-fits-all

model would be so easy to employ! In fact, the complexities of our world market are becoming even

more intricate and varied. Here are a just few examples of today’s diverse world market:

• four generations now exist out in the marketplace … but not everywhere

• traditional storefronts still provide customers handwritten receipts … but many customers order

products directly with their smartphones• certain countries do SMS mobile marketing brilliantly … but still employ a postal system that

uses landmarks for addresses.Today’s world market has really become a multifaceted combination of local markets.

And the chance to tap into those local markets with smart glocalization strategies is here — which

can only lead to more successful engagement programs for multinational corporations.

We can help you “go glocal.” BI WORLDWIDE is a worldwide leader in helping organizations build successful social recognition

systems. We use the latest technology and behavioral economics principles to create effective

programs that help organizations meet their strategic business goals. Our leading recognition

solution, G5, is the most advanced global social recognition system in the market today. G5 is

designed to deliver behavioral change and helps our customers achieve their engagement objectives. To find out how BIWORLDWIDE and G5 can help with your global employee engagement programs,

visit: BIWORLDWIDE.com/G5 or email us at [email protected].

Ethnicity

Culture

Marketing

Language Politics

gLoCaLization

=

It’s tIme to “GlocalIze” Your emploYee enGaGement proGram

Jeff Beegle, Vice president, International, BI WorlDWIDe

©BI WorldWIde™ 2014 | Proprietary & Confidential

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Found in written translations, local communications, graphic treatments or consumer buying trends, it’s a process in which:• local factors are integrated into an overall marketing strategy, built from the ground up• cultural, linguistic and ethnic factors are simultaneously merged into a unified marketing solution • all intended markets receive a stake in the overall process.

Core + Delta equals a successful glocalization.Glocalization especially rings true with multinational corporations (MNCs) interested in developing a global strategy for employee engagement. These companies must consider local attributes like market conditions, product availability, language, buying trends and wages in their global strategy. At BI WorldWIde (BIW), we call our version of glocalization “Core + delta.” “Core” represents the universal components in a global strategy that can be communicated consistently across all markets. “Core” elements can include branding, signage and, in some cases, foundational values. “delta” then localizes the global strategy — making relevant local adaptations to ensure that the product or service is on target, appealing and always meaningful.

G5 makes glocalization easy.BI WorlDWIDe’s G5 system is the most advanced global social recognition system ever. It allows for consistency and control because corporate branding, promotions, budgets and communications can all be managed centrally for the entire enterprise. Plus, G5’s audience-smart technology offers:• local offices the freedom to run promotions and circulate communications specific to their own needs and unique market environments• a point parity tool that uniformly converts local differences in point values, allowing

participants to easily redeem from awards catalogs specific to their own location. Bring localization into your global programs. In the business of employee engagement, glocalization is a critical component in the design process.Nothing is less effective than a corporate mandate forcing all employees to participate in an employee recognition program that doesn’t successfully represent or recognize their culture.

What is “glocalization?” “Glocalization” joins globalization and localization together — and is quickly emerging as the new standard in global marketing.

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BI WORLDWIDE uses the principles of behavioral economics to produce measurable results for our clients by driving and sustaining engagement with their employees, channel partners and customers.

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