glocalization
TRANSCRIPT
Decentralization - Further reading
1 Sharma, Chanchal Kumar (2008), Emerging Dimensions of
Decentralization Debate in the Age of Glocalization, MPRA Paper 6734,
University Library of Munich, Germany; revised version Published
as "Emerging Dimensions of Decentralization Debate in the Age of
Globalization" in Indian Journal of Federal Studies Vol. 19 No.1 pp 47–
65( year 2009).https://store.theartofservice.com/the-glocalization-toolkit.html
Barry Wellman - Social network theory
1 More recent and more focused theoretical work has discussed the
glocalization of contemporary communities (simultaneously global
and local)Barry Wellman, “Little Boxes, Glocalization, and Networked
Individualism.” Pp
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Barry Wellman - Community networks and ICTs
1 Research into the glocalization concept also fed into this intellectual stream
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Thomas Friedman - Globalization
1 While Friedman is an advocate of globalization, he also points out (in The Lexus and the Olive Tree) the need for a country to preserve its
local traditions, a process he termed 'glocalization', although the term was
already in use by most social anthropology theorists.
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Online community - Building Online Communities
1 Sociologist Barry Wellman presents the idea of “glocalization”- the ability
for the Internet to extend participants’ social connections to people around the world while also aiding them in further engagement with their local community.Horrigan,
John
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Global citizenship - Tension among local, national, and global forces
1 This is reflected in the term glocalization, a portmanteau of the words global and local
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Glocalization
1 'Glocalization' (a portmanteau of globalization and Internationalization and
localization|localization) is a term denoting the adaptation of a product or service
specifically to each locality or culture in which it is sold. It is similar to internationalization. The term “glocalization” is a neologism of
globalization and localization, referring to a concept to describe individual, group,
organization, product or service that reflects not only global standard but also local one.
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Glocalization
1 At a 1997 conference on Globalization and Indigenous Culture,
Robertson said that glocalization means the simultaneity --- the co-presence --- of both universalizing
and particularizing tendencies.
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Glocalization
1 This is a phenomenon which is alternative to americanization
Perhaps even more illustrative of glocalization: For promotions in
France, the restaurant chain recently chose to replace its familiar Ronald McDonald mascot with Asterix the
Gaul, a popular French cartoon character.
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Glocalization
1 In a way, glocalization
contributes to cultural
heterogenization.https://store.theartofservice.com/the-glocalization-toolkit.html
Glocalization - Variety of usages
1 *Individuals, households and organisations maintaining
interpersonal social networks that combine extensive local and long-
distance interactions.Barry Wellman, “Little Boxes, Glocalization, and
Networked Individualism.” Pp. 11-25 in Digital Cities II, edited by Makoto
Tanabe, Peter van den Besselaar, and Toru Ishida. Berlin: Springer-Verlag,
2002.https://store.theartofservice.com/the-glocalization-toolkit.html
Glocalization - Defining the concept
1 Thus, as boundaries fade in importance due to transnational motion, the
integration of global and local forces defined by glocalization make transnational
social spaces, in which those people and processes that have crossed borders
interact, a reality; ultimately, this process of glocalization may provide societal
encouragement for the more culturally open mindset of cosmopolitanism.
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Glocalization - Defining the concept
1 Originally the term glocalization was created to bridge in the first go scales, but also subject areas or
disciplines, and also times (episodic and epochal change) in order to
better gauge the human prospectus and share common frames of
references: See there Noel J. Brown summing up the Earth Summit Rio
1992 process.https://store.theartofservice.com/the-glocalization-toolkit.html
Glocalization - History of the concept
1 July, 2004 [http://web.archive.org/web/20051210071702/http://www.bangladeshsocio
logy.org/Habib%20-%20Glocalization.htm] Independently
the need arose in the late 1980 to bridge local-regional-national-global
in environmental research and management
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Glocalization - In business
1 In line with the economic roots of globalization to which the process is closely related, glocalization is an
important expression used within the business world
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Glocalization - In business
1 Although they recognize that glocalization is likely to continue as a
common business practice, the authors also recommend reverse innovation as a more beneficial
alternative
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Glocalization - In academia
1 They propose that this occur as “meaningful integration of local and global
forces,” or glocalization, of educational leadership through achievement of glocal literacy in nine specific domains: political
literacy, economic literacy, cultural literacy, moral literacy, pedagogical
literacy, information literacy, organizational literacy, spiritual and
religious literacy, and temporal literacy
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Glocalization - In academia
1 Highlighting the present absence of discourse on glocalization in
connection to educational leadership, the authors argue that this suggests an unpreparedness of educational leaders to confront the realities of performing their duties within a
global society
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Glocalization - In academia
1 After offering reasoning behind their main argument in favor of glocalization of educational
leadership, the authors proceed to explain the specific approaches to
developing glocal literacy for each of the nine domains they have named
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Glocalization - In the media
1 Rather, according to his studies, when a critical mass of individuals within a shared local environment adopts the Internet for
communication, they cultivate an increased awareness that this tool affords communication locally as much as it does across distant space; in this light, use of the Internet for communication at the
local level offers a strong example of the phenomenon of glocalization
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Glocalization - In the media
1 Thomas L. Friedman in The World is Flat talks about how the Internet encourages glocalization, such as
encouraging people to make websites in their native languages.
'Glocal also pops up as a plot motivator in the 2010 film Up in the
Air (2009 film)|Up in the Air when the career-ending counselors switch from
in-person to videoconferencing terminations.
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Glocalization - Glocalization and social welfare
1 In recognition of these negative effects, the authors present a case in
favor of the glocalization of social work to enhance the social welfare of
citizens.
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Glocalization - Glocalization and social welfare
1 Through this top-down approach of global forces acting at local levels, the authors argue that glocalization of social work might offer a means
for advancing local welfare and contribute the strength needed to
confront increasingly complex global social problems as they become more pronounced into the future.
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UC Browser - Localization strategy
1 The company announced its Going Glocalization|Glocal
strategy in 2012
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Cow - Other traditions
1 * The Maasai people|Maasai tribe of Eastern Africa|East Africa
traditionally believe atheir god Engai entitled them to divine rights to the
ownership of all cattle on earth.Patrick Mendis 2007.
Glocalization: The Human Side of Globalization.. p160
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Software localization - Naming
1 Some companies, like IBM and Sun Microsystems, use the term
globalization for the combination of internationalization and localization.[http://www.ibm.com/software/globali
zation/ IBM Globalization web site] Also known as glocalization (a
portmanteau of globalization and localization).
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Israeli hip hop - Hip hop as a method of globalization
1 By recognizing the dual nature of glocalization, hip-hop’s role within Israeli society can be revealed to
show its nature of meshing opposing forces to form a creative and original
product
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Israeli hip hop - Hip hop as a method of globalization
1 The song continues to illustrate glocalization through the
incorporation of Middle Eastern sounding beats and rhythms, and the chorus is sung in a voice reminiscent of many Israeli musicians and singers
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