Grow the profit of your online advertising space!

Emediate Ad Serving SolutionsPresentation, July 2009

”A flexible and user-friendly ad serving solution that optimizes the profit of your online advertising space.”

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About us

Established: 2001 in Copenhagen, Denmark

Employees: 21

Customers: + 100

Volume: + 35 billion ad impressions / monthly

Headquarter: Copenhagen, Denmark

Sales offices: Stockholm, Sweden

Oslo, Norway

Espoo, Finland

London, UK

Vilnius, Lithuania

Munich, Germany

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Customer Focused

We consider our customers as our

partners; we listen, evaluate, educate

and customize to build long-lasting

partnerships

We help our customers to deliver, drive

and optimize their revenue

We know our customers’ needs and

have a strong Nordic focus – partnering

in the rest of Europe

References are available from

customers who serve millions of

impressions every day using Emediate

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Accurate and Quick Delivery

We understand the importance of speed,

accuracy and delivery

We follow the IAB standards and conform

to the Yahoo SLA and Google Content

Network with whom we are certified as an

approved 3rd party vendor

We are members of the IAB Europe, FDIM

(DK), Sveriges Annoncörer (KIA) (SE) and

INMA (NO)

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Flexible and Robust System

We can tailor the system to our

customers needs

We have a very fast development

cycle so we can quickly fulfil our

customers’ specific needs

We offer multiple, exact targeting

options and a very reliable

forecasting and delivery algorithm

We deliver a system which is

robust, scalable and has a fast ad

server engine

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Key Factors for Succesful Ad Serving

Open Adstream Helios IQ Adform Dart Emediate

The system is easy to understand 3,4 4,2 4 4,8 5,6

The system is logically built up/ easy to navigate in 3 3,8 4,2 4,8 5,6

The system’s interface gives a good overview 3,8 3,3 4 4 5,6

The system continuously updates data 3,4 3,1 4,9 4,8 5,2

It is easy to put up a campaign in the system 2,2 3,8 4,7 4,8 6

It is easy to make changes in an existing campaign 3,4 3,6 4,4 6 6

How satisfied are you with the support? 2,4 3,3 4,3 4,8 5,6

How satisfied are you with the support availability? 2,8 3,1 4,6 5 5,6

How satisfied are you with the waiting time? 2,7 3,3 4,2 5 5,8

How satisfied are you with the response time? 3 3,1 3,8 4,4 5,2

How satisfied are you with the technical competences? 2,5 3,9 4,6 6 5,8

How satisfied are you with the staff’s language abilities? 3,9 3,9 5,2 5,6 5,8

What is your general impression of the system? 1,9 4,1 4,8 5,4 4,7

Source: INMA, the Norwegian trade association for interactive media. The purpose

was to test the user-friendliness of ad serving systems in relation to the most

common ad management tasks. March 2009.

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EmediateAd - The Most Important Features

Control- and

Optimization

tools

Professionel

Inventory

Management

Local versions

Flexible User

Management

Precise

Campaign

Management

Detailed

reporting

Ad management

Ad operation

Sales

User-friendly

interfaceLocal Customer

Service

Specific

forecasting

Multiple

formats: Video,

mobile etc.

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Optimized Workflow

Inventory Management

Easy overview

Flexible reporting

Multiple alert settings

Data export

Availability Check

Sales favourite

Fast access

Hourly updates

Reliable overview

Seasonal forecasting

Booking

Intuitive interface

Campaign booking

templates

Easy targeting

Date and event

manager

API exchange

Delivery

Automated

optimization

High server uptime

Multiple alert settings

Multiple ad formats

Reporting

Customised reporting

Email report settings

Graphical overview

1 2

4

3

5

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System & Support

System versions:

English

German

Swedish

Finnish

Spanish

Support languages:

English

German

Swedish

Finnish

Spanish

Norwegian

Danish

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The Ad Server Value Chain

Ad management

Ad operationSales

Tech integration

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Multiple Customizable Ad Formats

Display ads

PodCast ads

Text ads

Mobile ads

Video ads

WAP ads

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In Sales... Targeting is King!

* We also work with various partners:

Behavioral Targeting*

URL Targeting

CPM Targeting

Profile Targeting

Frequency Capping

Time and day Targeting

Bandwidth Targeting

Creative Targeting

Negative Targeting

Categories

Key/Search-word Targeting

IP Targeting

Geographical Targeting*

Browser Targeting

Operating System

Targeting

Name Pair Value

Targeting

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Behavioral Targeting

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Sport Sport Sport

News News

Cars Cars

Financial Financial

Weather Weather

What

BT enables the publisher to

• Target ads based on the

categories the user has

visited

• Expand the inventory for

the most interesting ad

placements

How

When a user visit the site, the adserver checks what Behavioral Targeting categories and sites the user has visited in the past and will deliver the ad accordingly.

Benefit

The advertiser can reach users that have shown interest in a specific category and be sure that the relevance of the ad will be higher than a ’blindly’ placed ad.

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Multiple Integration Solutions

CRM

CMSFinancial

Ad exchange

Booking interface

EmediateAd open and

documented API

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Why Emediate?

First, it’s about trust!

Customization

Individual solutions (customer view vs. market view)

Stability

We maintain long-lasting customer relationships

Innovation

Option to develop and influence the system together

Service, flexibility and technical competence

Fast and competent support

References

Get an independent opinion from our customers

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Other Benefits

3rd party ad serving available in EmediateAd

For external marketing campaigns

Click tracking products included

Documentation of listings

Post click tracking included

Documentation of transaction

Post impression tracking included

View through documentation

Updated robot & spider blocking

Exact targeting

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Have to have an ad server?!

Or… have to have Emediate help me grow my online business!

More Than Just an Ad Server…

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Customer Testimonials, DK

”EmediateAd has made our daily work a lot easier, and Emediate is always ready if we need extra help. Emediate’s unique way to manage campaigns withbetter availability and forecasting functions has given us the ability to sell more of our inventory. With the extensive targeting options, we have managed to raise the average CPM price on our campaigns.”

Julie Memborg, Ad Manager.

”We only have good experiences using Emediate. It’s a pleasure to work with a system, which is bothlogically and systematically built up. When somethingis suddenly not working, we can be sure that it’s oneof us who have made a mistake and not the system.”

Anne Mette Bugge, Customer Service Manager.

”Emediate is a fine banner administration system that gives a good overview of the business, ongoing campaigns and available inventory. It alsooffers insight into the specific customer’s campaignin terms of performance and delivery of impressions in time.”

Anders Ovesen, Head of Sales.

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Customer Testimonials, SE

”We have used EmediateAd since 2003. Emediate’s ad serving solution is very flexible, user-friendly and their customer support is superb and efficient.”

Pierre Siri, MD.

"Emediate has succeded in making a system with a lot of technical functionalities but which is user-friendly at the same time. What weappreciate, besides layout and technique, is the fast, Swedish speaking support. A competitiveprice is, of course, also important.”

Erik Wännman, Business Developer, Online.

”EmediateAd is a complete and advanced system for companies that highly appreciate effecient and exact ad management. The email support has a fine response time and as a customer you feel welltreated. We also find it very positive that Emediate develops the system based on the customers’ needs.”

Simon Ericsson, Business Developer.

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Customer Testimonials, NO

”Egmont has used EmediateAd since April 2006. EmediateAd is user-friendly, logically built-up, flexibleand effecient to work in. The local follow-up and guidance is fast and thorough. The Emediate team at Konsepthuset are competent and service oriented.”

Elin Børter, Interactive Trafficker.

”We have used Emediate since 2006 and are reallyhappy with it. At Emediate and Koncepthuset wemeet professional and service oriented people whotake our challenges seriously. The system matches our demands and we’ve had the opportunity to tailorthe solution to our needs.”

Bente Marita Hov, Traffic Manager.

”EmediateAd is a very simple and user-friendlysystem to work with. At the same time they areefficient, professional and service oriented in theirway of treating customers.”

Bjørn Roisum, Channel responsible.

”The cooperation with Emediate fully meets ourexpectations. We have considerable experience withother systems and are satisfied with the performance of EmediateAd. EmediateAd delivers in a fast, effective and elegant manner.”

Fredrik Green, Director of Sales.

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Customer Testimonials, DE/A/CCustomer Testimonials, DE/A/CH

"Wir haben uns für die Ad Serving Lösung von Emediate entschieden, weil sie äußerst flexibel, benutzerfreundlich und effizient eingesetzt werden kann. Alle relevanten Informationen stehen uns jederzeit zur Verfügung – zudem stimmt bei Emediate das Preis/Leistungsverhältnis.“

Vasco Sommer Nunes, Managing Director.

"Emediate wird uns [...] unterstützen und mit seiner Ad Serving-Technologie zur Auslieferung unserer Kampagnen innerhalb des eigenen Netzwerkes verhelfen. Besonders die technischen Features, die Usability und das Preis-/ Leistungsverhältnis waren für uns entscheidend."

Christian Steiner, Medienberater National.

„Mit Emediate können wir auf eine professionelle Technik zugreifen, die uns entscheidend bei dem geplanten Ausbau der Vermarktung unserer Website helfen wird. Die AdServing Lösung ist leicht bedienbar, benutzerfreundlich und sehr effizient.“

Gabriele Braun, Geschäftsführung.

Grow the profit of your online advertising space!

We look forward to a successful cooperation!

Otto Neubert

International Sales & Marketing Director

Tel: +45 7020 9195

Mob: +45 2020 0055

otto@emediate.dk

www.emediate.biz