emediate executive workshop
DESCRIPTION
Emediate Executive Workshop presentation from November 10th 2009TRANSCRIPT
Grow the profit of your online advertising space!
Emediate Executive WorkshopNovember 10th, 2009
”A flexible and user-friendly ad serving solution that optimizes the profit of your online advertising space.”
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Programme
Welcome By Managing Director Otto Neubert Block, Emediate
iSense and SitescreenBy Managing Director Peppertech, Andreas Jürgensen
Best practise and casesBy President Matt O’Neill and Vice President Jennifer Hanks, AdMonsters
Innovating EmediateBy Product Director Klas Rönqvist and Customer Service Director Kristian Nielsen, Emediate
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But pls order your meal first
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About us
Established: 2001 in Copenhagen, Denmark
Employees: 18 (+ re-sellers )
Customers: + 130
Volume: + 35 billion ad impressions / monthly
Headquarter: Copenhagen, Denmark
Sales offices: Stockholm, Sweden
Oslo, Norway
Helsinki, Finland
London, UK
Milano, Italy
Paderborn, Germany
Amsterdam, Netherland
Sao Paolo, Brazil
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New organisation and responsibilities
Management: Otto Neubert Block & Andreas Jürgensen
Sales/MarketingOtto
Neubert Block
Finance/HRAndreas Jürgensen
Product DevKlas
Rönqvist
Customer Service
Kristian Nielsen
PeppertechHenrik Olsen
Tech developer & provider for
adpepper media webgains ilead globase
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Customer Focused
We consider our customers as our partners; we listen, evaluate, educate and customize to build long-lasting partnerships
We help our customers to deliver, drive and optimize their revenue
We know our customers’ needs and have a strong Nordic focus – partnering in the rest of ‘World’
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Flexible and Robust System
We tailor the system to our customers needs
We have a very fast development cycle so we can quickly fulfil our customers’ specific needs
We offer multiple, exact targeting options and a very reliable forecasting and delivery algorithm
We deliver a system which is robust, scalable and has a fast ad server engine
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System & Support
System versions:
English
German
Swedish
Finnish
Spanish
Support languages:
English
German
Swedish
Finnish
Spanish
Norwegian
Danish
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Multiple Integration Solutions
CRM
CMSFinancial
Ad exchange
Booking interface
EmediateAd open and
documented API
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Focus in this release has been to adding value to a larger part of our customers organization.
Features in focus
Dashboard – enabling precise focus
Sales Wizard – easy workflow
Behavioral target interface – increasing the valuable inventory
Loaded with features to grow the profit of your online advertising space.
Latest release – EmediateAd 3.9
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Emediate positioning
Helping the customersWorkshops and training sessions
Release meetings
Newsletters
Marketing positionFlexible
User friendly
Optimizing your revenue
Introducing a product differentiation to prevent the ’invasion’ of OpenX, Google Admanager, Adserving Int’l and other low-end ad servers
Basic, Small/Medium websites, low volume, low complexity
Advanced, Large websites/networks, standard/low customization
Professional, Large websites/networks, special requirements, high customization
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Why an Executive Workshop?
Innovate and develop ideas for ad serving processes and optimization
Strengthening customer relations
Getting feedback on primary customers’ needs
Building mutual dependency
Preferably establishing a network of professionals who can Interact and inspire
Help yourself and Emediate to maintain pole position in a highly paced and competitive market
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Next
iSense and SitescreenBy Managing Director Peppertech, Andreas Jürgensen
Best practise and casesBy President Matt O’Neill and Vice President Jennifer Hanks, AdMonsters
Innovating EmediateBy Product Director Klas Rönqvist and Customer Service Director Kristian Nielsen, Emediate
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Next
Best practise and casesBy President Matt O’Neill and Vice President Jennifer Hanks, AdMonsters
Innovating EmediateBy Product Director Klas Rönqvist and Customer Service Director Kristian Nielsen, Emediate
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Next
Innovating EmediateAdBy Product Director Klas Rönqvist and Customer Service Director Kristian Nielsen, Emediate
One of the early attempts to invent the air balloon
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Innovating Emediate
It is not the strongest ofthe species that survive,nor the most intelligent,but the ones mostresponsive to change.
Charles Darwin
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Technical idea Business Development
Business Strategy
Marketing communication
Technical ideasDevelopment of solutions and products
Business strategies and -concepts
End user value and key messages
Strategic innovation: focus on value
Technology driven innovation: focus on function
What drives innovation?
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Innovation needs inspiration
Inspiration
Research
Competitor
Supplier
Employee
ExpertNetwork
Analyzis
By mistake
Customer
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How do we use our ressources - Tech
Core development and maintenance (30 – 40 %)Improving speed
Improving security
Improving infrastructure
Customer invisible
Adds indirect value for all customers
Feature development (20 – 30 %)Customer driven
Interface improvements
Benefits all customers
Adds direct value for all customers
Special development (10 - 15%)Development for single customers
Adds value for one customer
Technical support (20 – 30 %)
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How do we use our ressources - Support
Support (30 - 40 %)
Teaching (10 -20 %)
Setting up customers (20-30 %)
Manuals and specifications (10-15 %)
Booking (10 – 20 %)
Ad hoc assignments (5 – 10%)
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Do we add enough value?
What gives you the most valueAd formats (templates)
Optimizing functionality
Reporting and analyzing functionality
Security, speed and stability (robot blocking, servers etc.)
Manuals and specifications
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Discussion
Are we still catching up?
Should ideas for new features primarily come from customers?
Should Emediate be first movers on new trends?
Should Emediate try to influence the display advertising market?
Do you feel we have sufficient resources to support and develop to satisfy your needs?
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Moving on…
Do you have any ideas for topics future Executive workshops?Mobile, video, Behavioral Targeting, Remnant Inventory, etc.
Ideas for external speakers / presentations:IAB, local trade organisations, admonsters, etc.
Would you like to host a workshop?
What was your experience of this workshop?Please fill out the questionaire
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Let’s have dinner….
And may the growth be with you!