embracing the future - golf archive
TRANSCRIPT
EMBRACING THE FUTUREGolf NSW - Royal Sydney GC 28th November 2017
AGENDA
2
• Case Studies
• Critical philosophies• Customer insight and
market intelligence• Power of the female• The experience matters
• The planning process
Camperdown Bowling Club - Before
Camperdown Bowling Club - After
The Greens North Sydney - Before
The Greens North Sydney - After
Consumer Insight &Market Intelligence
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8
The female 89% of decisions
1029/11/2017
The Tully Heard process
1. Vision, purpose & commitment – the WHY? 2. Market intelligence & insight3. Target market identification4. Concept, brand, product & service
development 5. Financial projections, sensitivities & feasibility
assessment6. Strategy development7. Strategy implementation – the experience
matters!
RSL & Services Clubs 16th Annual Conference - Adelaide 11 29/11/2017
Tully Heard Consulting Pty LimitedEmail: [email protected]: www.tullyheard.com.au
Address: Level 3, Suite 1-5, 7-9 Gibbons Street Redfern NSW 2016
Phone: +61 418 267 029