Logo:

Website: http://www.elliegoulding.com/

Albums:

• Halcyon• Lights• Delerium

Ellie Goulding's brand image shows her to be natural and down to earth.

She is known for her original and high piercing vibrato, breathy tone and emotive delivery when performing.

Her brand image is always shown in bright lighting, involving natural colours, makeup and hair- promoting a plain and

simple approach to her look.

The British singer Ellie Goulding has won 16 awards from 60 nominations. In 2010 Ellie won the BRIT Awards Important award in the Critics' Choice. Ellie had 10 Notes to the World Music Awards, three MTV Video Music Awards, , three MTV Europe Music Awards, nominations for the Billboard Music Awards and two Teen Choice Awards nominations

there.This shows she is very successful in the music industry and is a popular

artist.

Ellie Gouldings website is plain and has a colour theme of pale and natural colours. This continues with her natural brand

image.The bold writing promotes her name and album title.

Her website has links to where fans can find and buy her music and also links to UK and EU tour dates, signing up to newsletters

and also a link to the store so fans can buy merchandise.

Ellie Goulding’s website includes an ‘official store’

where fans can buy merchandise from. These range from her CD’s and deluxe albums to clothing

and accessories.The colour theme continues on the merchandise website

and again her name is in bold and large writing.

Recent articles on Ellie Goulding:• https://plus.google.com/+Billboard/posts/MwwiTpozDNS• http://

www.dailymail.co.uk/femail/article-3318898/Pippa-Middleton-Ellie-Goulding-boxing-knock-figure.html

• http://www.vogue.com/13370793/ellie-goulding-delirium-north-american-tour-celebrity-style/ Recent articles on this

artist show her to be selfess and very

successful. The Billboard article is promoting her new ablum ‘Delerium’.

The Daily Mail have revealed that Ellie

Goulding has taken up boxing as a sport, showing

her interest in personal fitness and Vogue, like Billboard are promoting

and reviewing Ellie’s new album, ‘Delerium’. The

title, ‘Delirious Over Ellie: The British Singer Talks Fashion and Her Chart-

Climbing New Album’ tells audiences how much

appreciation her album is getting and is promoting

her as an extremely successful artist.