eliminating social exclusion of the third gender
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ELIMINATING SOCIAL EXCLUSION OF THE THIRD GENDER
bySTART
SOCIAL EXCLUSION & THEMECONOMICExploitationEmployabilityCULTURALLife with Dignity
POLITICALFreedom of ExpressionRightsSOCIALEducation & EmpowermentDiscriminationViolencePrivacyA PERSON IS NOT A PERSON WITHOUT OTHER PEOPLEPERCEPTION & AHEAD SOCIAL EXCLUSION & THEM MOTIVES TGS IDEA & IMPLEMENTATION CAMPAIGN POSTER
MOTIVESINCREASED EMPLOYMENT OPPORTUNITIESELIMINATED CONSTRAINED ACCESS TO COMMODITIESWIPED OUT SUBORDINATIONDEVELOPED BEHAVIOREXPOSURE OF CULTURAL PRACTICESIMPROVED LIFESTYLEPROPER CITIZEN RIGHTSNO RESTRICTED ACCESS TO ORGANIZATIONINVOLVEMENT IN NATION WIDE DECISION MAKINGPERCEPTION & AHEAD SOCIAL EXCLUSION & THEM MOTIVES TGS IDEA & IMPLEMENTATION CAMPAIGN POSTER
WHO & WHY?
MOLDING THE IMMEDIATE PROSPECTCOMPLETING THE MOTIONPERCEPTION & AHEAD SOCIAL EXCLUSION & THEM MOTIVES TGS IDEA & IMPLEMENTATION CAMPAIGN POSTER
IDEA & IMPLEMENTATIONIMPLEMENTATION OF THE FACT THAT THEY ARE HUMAN AND ONE OF US THROUGH MODELING METHODS OF SOCIAL INTEGRATION, CREATING OPEN OPPORTUNITIES, DEPICTING FACTS, AND INCREASING EXPOSURE.
ELIMINATING SOCIAL EXCLUSION OF THE THIRD GENDER
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byPERCEPTION & AHEAD SOCIAL EXCLUSION & THEM MOTIVES TGS IDEA & IMPLEMENTATION CAMPAIGN POSTER
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FOCUS POINTSEDUCATIONAL INSTITUTIONSPRIVATE ORGANIZATIONSGOVERNMENT OFFICESHOSPITALSLOCAL MARKETSRESIDENTIAL AREASCAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
DOCUMENTARY - 1 ?DEPICTING THE USUAL LIFE OF THE VICTIMS FROM BIRTHREPLICATES THE STATUS QUOTARGETS THE EMOTION OF THE VIEWERSLEAVES THE VIEWERS WITH QUESTIONS . , CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
DOCUMENTARY - 2 DEPICTING THE SCENARIO AFTER THE CAMPAIGNDOCUMENTS THEIR INTERACTION WITH THE PEOPLE OR STUDENTSANSWERS THE QUESTIONS GENERATED IN ?TARGETS THE STEREOTYPES AND DEPICTS THAT DIFFERENCE DOESNT MATTER . , CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
TALKSHOWPLATFORM FOR THE VICTIMS TO SHARE THEIR VIEWS ON CURRENT ISSUES / . INCLUDES THE INTERACTION FROM VIEWERS VIA TELE COMMUNICATIONCAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
SHORT TELEFILMS
PORTRAYAL OF THEIR LIFESTYLE4 DIFFERENT APPEALING STORIES AS SEQUELSCHANNEL I ON THE 4TH DAY OF EVERY EIDCAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
EVENTSPROMOTING THE REAL WORLD INTERACTION FREQUENCY:TO BE HOSTED ONCE A YEAR AND THUS TWICE IN THIS CAMPAIGNPARTICIPIANTS WILL BE GROUPED WITH THE TRAINED VICTIMS IN ROUNDSACTIVITIES WILL INCLUDE MAKING HANDICRAFTS, POTTERY, DECORATIONS, AND SUCH.CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
TRAINING WORKSHOPSTRAINING WORKSHOPS FOR VICTIMSCOVERING HANDICRAFTS, TECHNOLOGY, POTTERY, DECORATING, ETC.SKILL DEVELOPMENTTRAINING AND WORKSHOP ON STRESS RESPONSECOMMUNICATION DEVELOPMENTCAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
ADDITIONAL AWARENESS
CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
SOCIAL MEDIAINSTASHARE
EXCLUSIVE VIDEOSSHARING #TheyAreUsEVENT UPDATESCAMPAIGN PAGE SHARING STORIESADVERTISEMENTS#TheyAreUs
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CAMPAIGN STRATEGY AND MATERIAL FOCUS POINTS DOCUMENTARIES TALKSHOW TELEFILM EVENTS =>VICTIM ADDITIONALS SOCIAL MEDIA
CAMPAIGN AMBASSADORSCAMPAIGN AMBASSADORS
20152017
TodayNov2016MayAugNov2017MayAugNovLaunching, Transgender Remembrance Day11/20/2015
? Release Day4/14/2016
Hosting - 8/7/2016
Release Day11/20/2016
Hosting - 8/6/2017
Ending11/19/2017
6 months
11/20/2015 - 5/19/20161st Drive, Training
365 days
5/20/2016 - 5/19/20172nd Drive, Training
74 days
2/1/2016 - 4/14/2016Marketing ?
112 days
8/1/2016 - 11/20/2016Marketing
38 days
7/1/2016 - 8/7/2016Marketing -
37 days
7/1/2017 - 8/6/2017Marketing - TIMELINESTARTPERCEPTION & AHEADTIMELINEPROGRESS MAPEND
CAMPAIGN STRATEGY & MATERIAL
THROUGHOUTLAUNCHINGTRANSGENDER REMEMBERANCE DAYTRAINING DRIVE - 1RELEASING ? START OF A NEW ERAHOSTING-HAPPY FRIENDSHIP DAYNEW FRIENDSCREATING AWARENESSLETTING THEM KNOWCREATED THE PRIMARY BRIDGE
25% FEARFULS ACQUIRED
25% VICTIMS COVEREDSTARTPERCEPTION & AHEADENDCAMPAIGN STRATEGY & MATERIALTIMELINE
PROGRESS MAP
TRAINING DRIVE 2RELEASING
HOSTING-HAPPY FRIENDSHIP DAYNEW FRIENDSTHEY ARE ONE OF USGENDER DOESNT MATTER
99.8% VICTIMS COVERED
85% FEARFULS ACQUIRED
66.7% FANATICS ACQUIREDTHROUGHOUTCOMPLETEING THE BRIDGEGIVING THE FINISHING TOUCHSTARTPERCEPTION & AHEADEND
PROGRESS MAPTIMELINECAMPAIGN STRATEGY & MATERIAL
THE FINISHING TOUCHTHE LAST 6 MONTHS
TRANSGENDER REMEMBERANCE DAY JUST A BAD HISTORY THATS MOURN UPON72% FANATICS COVERED95.6% FEAFULS ACQUIREDCOMPLETELY CHANGED THE FACT THATTHEY ARE DIFFERENTSTARTPERCEPTION & AHEADCAMPAIGN STRATEGY & MATERIALTIMELINEEND
PROGRESS MAP
THANK YOUSTARTPERCEPTION & AHEADPROGRESS MAPEND
CAMPAIGN STRATEGY & MATERIALTIMELINE
REFERENCES1. Anurupa Prakash, May 2012; Are We So Different... Amra Ki Etoi Bhinnohttps://www.youtube.com/watch?v=20A4bt52Hag
2. Anurupa Prakash, May 2014; Will this change? Promo Naseema and motherhttps://www.youtube.com/watch?v=NqowfMpchIk
3. Anurupa Prakash, May 2014; Will this change? Promo Mostafa Baulhttps://www.youtube.com/watch?v=u3r_gFyqgmw
4. DAMIEN GAYLE FOR MAILONLINEandAFP, November 2014; Transgender Bangladeshis hold Dhaka's first-ever pride parade to mark a year since their official recognition as a third gender, DailyMail UKhttp://www.dailymail.co.uk/news/article-2829481/Transgender-Bangladeshis-hold-Dhaka-s-pride-parade-mark-year-official-recognition-gender.html
REFERENCES5. Google Images.
6. J Health Popul Nutr, Aug 2009; Living on the Extreme Margin: Social Exclusion of the Transgender Population(Hijra)in Bangladesh27(4): 441451http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2928103/
7. Staff Correspondent, October 2014; First Hijra day to be observed on Nov 10, NEWAGEhttp://newagebd.net/60618/first-hijra-day-to-be-observed-on-nov-10/#sthash.SkIVIbuR.dpbs