elay
DESCRIPTION
An idea for a wharehouse graffiti paradiseTRANSCRIPT
T.O.C
2. MISSION STATEMENT
3.LOGO DESIGN
4.STYLE GUIDE
5.STATIONARY
6.STATIONARY
7.MAGAZINE AD
8.APPAREL
9.PRODUCT DISPLAY
10.STICKERS
11. WEBSITE
12.ADVERTISEMENT
13.STOREFRONT
We at ELAY believe in a safe place for young teens to mature adults. We understand that It’s 2012 and we have evolved from water color and brush strokes. At ELAY we supply up to 1 hundred brick walls, billboards, cars,
trucks, etc. We tried to take the aspects of outside and bring it into a closed environment away from the Police. When you enter ELAY you may bring your own paint or buy from us you must sign in we don’t require I.D.
we do rent out paint masks you must wear a mask every time you come to paint. We also keep all information private know one can obtain your name or picture we promise everyone that.
My marketing plan is to collaborate with big name Graffiti artists such as Saber, Cope2, Atlas, and plenty of others. We will have a art show every month to display ELAY as one of the last real art museums made by
vandals and sold to whoever shows interest. We feel those gives young kids the opportunity and hope to make some money off of their talent. We understand the graffiti scene and the rules that follow them and because of
that we guarantee genuine progress as the days go on.
Mission statement & Marketing plan
EVOLVING LOS ANGELES YOUTH
E.L.A.Y
EVOLVING LOS ANGELES YOUTH
E.L.A.Y E.L.A.Y A silhouette of a young boy brings the statement that we are doing this for the youth. The small detail of his eye being open shows that, we never sleep as Graffiti Writers. The crown above his head is the well known respected title of “King” being king in graffiti means you has a great style and you constantly display your artwork all throughout the city or world. The three drip marks falling off his clothes is a refer-ence that we stay dirty everyday with paint and we love it.
Logo Design
ELAYEndorsing . Los . Angeles . Youth
★ElayElay
EVOLVING .LOS .ANGELES .YOUTHELAY
Style Guide
When we started ELAY we had a lot of different ideas for the logo we first started with these four that you see. With-in time of sitting and thinking as well as stepping away from the computer a bit we finally decided on the official logo as you can see when we designed this our minds were scattered everywhere through dif-ferent styles but as of now we believe we made the absolute best choice.
E.L.A.Y 608 s. Jay ave. Hollywood CA, 90002
E.L A.YEvolving Los Angeles Youth
EVOLVING LOS ANGELES YOUTH
E.L.A.Y(818) 420-6997
(213)840-9767
ELAY.COM
608 S. JAY AVE. HOLLYWOOD CA, 90002
[email protected] E.L.A.Y
Stationary
(818) 420-6997
(213)840-9767 ELAY.COM 608 S. JAY AVE. HOLLYWOOD CA, 90002 [email protected]
E.L.A.Y
Stationary
Magazine AD
E.L.A.Y EVOLVINGEVOLVINGLOSLOSANGELESANGELES
YOUTHYOUTH
7th St Market Place Downtown 731 S. Figueroa Street Los Angeles, CA 90017
COMEPAINTBOMBPIECETAG
Merchandising Apparel
GODSKINGSTOYS
GODSKINGSTOYS
EVOLVING LOS ANGELES YOUTH
E.L.A.Y
GODSKINGSTOYS
EVOLVING LOS ANGELES YOUTH
E.L.A.Y
Merchandising Apparel
Here at ELAY we supply every artist with our very own paint that we have manufactured by Montanna Paint Com-pany the same company that distributes some of the worlds best paint. Even though our vision is expensive we believe it can grown and balance out. because of our logo we believe this can will not only raise the bar in competition but also
reach kids with an aye for the best.
STICKERS
ELAY ELAY ELAY ELAY
WEB
Outdoor Advertisement