egon verharen nederlandse publieke omroep (netherlands public broadcasting) date: 16 sept 2009,...
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Egon VerharenNederlandse Publieke Omroep(Netherlands Public Broadcasting)
Date: 16 sept 2009, Nordunet 2009 1Copyright 2009 NPO, Egon Verharen,
Large scale TV streaming
Date: 16 sept 2009, Nordunet 2009 2Copyright 2009 NPO, Egon Verharen
Netherlands Public Broadcasting organisation
22 Broadcast organisations
NPO focuses oncoordination (€, policy, schedules)disclosing centrally defined content-services
both linear and ondemand Central technical facilities
playout, distribution
Biggest TV network in NLNr 2 radio network
Date: 16 sept 2009, Nordunet 2009 3Copyright 2009 NPO, Egon Verharen
NPO digital distribution
Date: 16 sept 2009, Nordunet 2009 4Copyright 2009 NPO, Egon Verharen
NPO digital distribution
Date: 16 sept 2009, Nordunet 2009 5Copyright 2009 NPO, Egon Verharen
TV and radio streaming characteristics
3rd largest streaming in NLtop 10 websitesNetwork use by streaming
Avg (24hr): 8.5 Gbit/sDay peak: 15 Gbit/s
90 TB/day (2.6 PB/month)
NoteWebonly (extra) material broadcasters: 40%No longtail (yet!), peak first two days, 40% archive ‘dead’
Date: 16 sept 2009, Nordunet 2009 6Copyright 2009 NPO, Egon Verharen
The Challenges
Live event streaming10 fold
Case: Olympic Games 2008
Challenge because:
Content is King, Distribution and King KongDelivery is
Date: 16 sept 2009, Nordunet 2009 7Copyright 2009 NPO, Egon Verharen
Olympic Games case
Total OS:• 20 mln live streams• 7 mln ondemand streams• 1,3 PB data shipped
Top OS, 21 august 2008:• 105.000 concurrent streams
• 76,9 Gbit/s• 1,2 mln hits/minute on NOS OS website
•HD streams 500 Mbit/s(distribution elsewhere)
Date: 16 sept 2009, Nordunet 2009 8Copyright 2009 NPO, Egon Verharen
Live Streaming Olympic Games
Date: 16 sept 2009, Nordunet 2009 9Copyright 2009 NPO, Egon Verharen
The Problems
Internet is not a broadcast mediumYou can do a lot on closely controlled IP networks
User expectation is sky high
Internet in NLEverything’s a StarOversold (marketing rules)Netneutrality vs traffic shapingFirst mover disadvantage
Gap with researchRoll out network technologies
MulticastQoS
Missing development of apps and streaming middlewareCDN
Help with use and business casesEnd user problemContent protection
Date: 16 sept 2009, Nordunet 2009 10Copyright 2009 NPO, Egon Verharen
The Challenges (cont.)
Live event streaming10 fold
Case: Olympic Games 2008Coming up: Olympic Winter games (jan 2010), WC Soccer (jun 2010) + Tour de France (jul 2010)OTT services growthViral video (catch up TV, long tail) growth
Date: 16 sept 2009, Nordunet 2009 11Copyright 2009 NPO, Egon Verharen
Our countermeasures
CachingUse our insane infrastructure, upgrade Private PeersOverflow partnersDevelopment of CDN
Open, multitier, lowcost. Collab AMSIX wgPlacing unique Content at the distributersMulticastSmooth streaming (adaptive bitrate)
Other network related actionsIPv6IP contribution (post production, file based delivery)
What we don’t do (yet)Long distance IP contributionLive contribution over IP
Date: 16 sept 2009, Nordunet 2009 12Copyright 2009 NPO, Egon Verharen
(Regular) Network infrastructure NPO
Date: 16 sept 2009, Nordunet 2009 13Copyright 2009 NPO, Egon Verharen
Open Source, Open Standards no panacea
We have toWe want to
But cannot for most playout and distributionNo production toolsDoesn’t scale
Date: 16 sept 2009, Nordunet 2009 14Copyright 2009 NPO, Egon Verharen
Conclusion
Help market to roll out developed technologiesHelp develop the ‘middleware’
Look behind you once in a while
Develop with scale (#users) in mind
Participate in Netneutrality debate
Welcome to collaborate with public broadcasters