Egon Lüftenegger, Ph.D.

@egon

Overview

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Most of our knowledge have been developed by using the manufacturing mindset

Since the industrial revolution

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

the traditional mindset has !been called the !

GOODs-DOMINANT LOGIC !!!

also known as the! manufacturing logic

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

Manufacturing Added servicesGoods

Producer Consumer

GOODs-DOMINANT LOGIC

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

– P E T E R D R U C K E R

“The greatest danger in times of turbulence is not the turbulence; it is to

act with yesterday’s logic ”

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

Nowadays there is a shift towards solutions

This shift is conceptualized in a new logicE G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

SERVICE-DOMINANT LOGIC!as an innovative mindset !

!

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

H O W D O W E A P P LY T H E S E R V I C E - D O M I N A N T L O G I C I N A B U S I N E S S O R G A N I Z AT I O N ?

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

F O R

D E S I G N I N G B U S I N E S S E S B Y F O L L O W I N G

A S E R V I C E - D O M I N A N T L O G I C

S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

A T O O L S E T A N D A P R O C E S S

for enabling service innovation in a business organization

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

T H E S E R V I C E - D O M I N A N T L AY E R S A N D T O O L S

S-DStrategy

S-DBusiness

Model

BusinessService

Composition

Business Services

Service-Dominant Strategy Canvas

Service-Dominant Business Model Radar

Business Services Catalogue

Business Service Composition Blueprint

12

3

4

E G O N L Ü F T E N E G G E RE G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

Co-creation of 4 tools

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B"A" C"

D" E" F"

Service-Dominant Business Design workshops in Action at an european international company

E G O N L Ü F T E N E G G E R , S E R V I C E - D O M I N A N T B U S I N E S S D E S I G N , 2 0 1 4

Egon Lüftenegger, Ph.D.

@egon

Workshops!Lectures!

Consultancy!Presentations!

Research

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egon.luftenegger@gmail.com

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