Effectiveness of Branding in stadium

Presented by Ravi jaiswal

Ankit paul singhMd.Aqib

The purpose of branding is to create a powerful and lasting emotional connection with customers and other

audiences. A brand is a set of elements or “brand assets” that in combination create a unique, memorable,

unmistakable, and valuable relationship between an organization and its customers

Organizations come to Cricket when they need a brand identity that will stand out in a crowd. They seek a

consistent cohesive look, feel and voice to their communications, from print pieces that work in harmony

with client and customer values, to online experiences that are representative of their physical

environments.

BRANDING:-

WHY ORGANIZATION COMES TO CRICKET STADIUM :-

Brand Identification

4 D’s of Branding;

Differentiation:- your brand should be distinct when compared to all spoken and visual communications to which your target audiences will be exposed

Distinctiveness:-The brand strategy and brand assets must set your offering apart and clearly articulate the specific positioning intent of your offering.

Defendable :- Proprietary strength to keep others from using close approximations

Digit-able:- In most businesses there is strong and growing element of electronic communications and commerce that dictate that all brand assets be leveraged effectively in tactile and electronic forms

Measuring Brand Effectiveness

Available brands in the Stadium