effective websites for organizations
DESCRIPTION
TRANSCRIPT
UNDP Turkey30 April 2013
EFFECTIVE WEBSITES FOR ORGANIZATIONS
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Effective websites for effective communication The purpose of the website User Friendly Media Friendly News/Blog function Create brand clarity Leverage Social Media Responsive web design
INTRODUCTION
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THE PURPOSE OF THE WEBSITE
What is our site’s purpose?
Clear description of the purpose immediately
apparent
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Design Homepage
Simple
Visually appealin
g
Focus on
quality content
USER FRIENDLY WEBSITE
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For a powerful home page Purpose immediately apparent on the
home page Images that show the organization’s work Not intense, not text-heavy on the first
page Basic areas of engagement in the
navigation bar for the user Easy to navigate the user into the
secondary pages of the website
USER FRIENDLY WEBSITE SIMPLICITY
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USER FRIENDLY WEBSITE VISUALLY APPEALING
What the visitor expect from usWhat we want from the visitorDescription of the visitor
People who are affected by our work
People who want to work on the same development objectives of ours.
USER FRIENDLY WEBSITEFOCUS ON QUALITY CONTENT
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Deliver your clear and concise information from the visitors’ point of view
Make it easy to contact youContact information Staff information
USER FRIENDLY WEBSITEFOCUS ON QUALITY CONTENT
Each document should be downloaded from a HTML landing page that includes a summary of the document’s contents.
This page should also include highlights from the document
For large documents, landing page should include downloads for sections/chapters of the document.
Make downloadable documents findable through landing pages
Be sensitive to the media Press room should be a self-serve area
Media contact Logo of your organization High quality photos Videos Related media kits
Translation to local language is key
MEDIA FRIENDLY WEBSITE
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MEDIA FRIENDLY WEBSITE
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Provides a dynamic content to the site Recent Activities, Events, Media Coverage Participation can be improved via
newsletters Bring you more traffic Important for Search Engine Optimization
NEWS/BLOG FUNCTION
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Example on Search Engine Optimization
Use compassionate storytelling to connect with the public and bolster support for our unique work.
NEWS/BLOG FUNCTION – STORY TELLING
Create brand clarity
Consistent branding on our website and project sites
Will strengthen our organization’s recognition
Our organization’s branding should not be overwhelmed by the volume of partner logos
Consistent branding
67% of the world’s internet population visits social networks
22% of the world’s online time is spent on social networks and blogs
13 billion videos on youtube and 2 billion videos on Facebook are viewed every month
60% of time spent on the mobile web (in the US) is spent on social networking sites
Presence on social media platforms extends audience
LEVERAGE SOCIAL MEDIA
Visitor
Promoter
• Follow icons
• Facebook like box
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Mobile and Tablet Compatibility The site responses to the deviceHow are our websites going to be presented on these devices?
RESPONSIVE WEB SITE
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yeniufuklar.info
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yeniufuklar.info
Highlight the expertise of your organization from the audience’s point of view
Make it easy to contact you Design your site in a responsive way Make your site easy to use Update your site’s content quite often Use social media to promote your work
RECAP