7 habits of highly effective websites

56
7 HABITS OF HIGHLY EFFECTIVE WEBSITES Herb Jones & Drew Allen #OPinar

Upload: drew-allen

Post on 08-Jun-2015

285 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 7 Habits of Highly Effective Websites

7 HABITS OF HIGHLY EFFECTIVE WEBSITES

Herb Jones & Drew Allen

#OPinar

Page 2: 7 Habits of Highly Effective Websites

ONLINE POTENTIAL IS THE ONLY MARKETING AGENCY IN NORTH FLORIDA THAT FOCUSES

EXCLUSIVELY ON INTERNET BASED SALES AND GROWTH. WE INCREASE WEBSITE TRAFFIC,

BRAND RECOGNITION AND MOST IMPORTANTLY YOUR BOTTOM LINE.

#OPinar

Page 3: 7 Habits of Highly Effective Websites

WHO IS DREW ALLEN?

Talk to me: @drewplaysdrums [email protected]

I’m pictured (on the left).I’m 30 years old.I just married a hot CPA.I love helping people use the web better.

#OPinar

Page 4: 7 Habits of Highly Effective Websites

“If you want to be successful, find

someone who has achieved the results you want and copy what they do and you'll achieve the

same results.”

- Tony Robbins(Possibly stolen from Matt Foley)

Photo: Randy Stewart

#OPinar

Page 6: 7 Habits of Highly Effective Websites

IT’S STILL A GOOD PLACE TO START.

#OPinar

Page 7: 7 Habits of Highly Effective Websites

BEGIN WITH THE END IN MIND.Determine the Purpose of your Website.

Page 8: 7 Habits of Highly Effective Websites

HIGHLY EFFECTIVE

WEBSITES HAVE A CLEAR AND

OBVIOUS PURPOSE.

#OPinar

Page 9: 7 Habits of Highly Effective Websites
Page 10: 7 Habits of Highly Effective Websites
Page 11: 7 Habits of Highly Effective Websites
Page 12: 7 Habits of Highly Effective Websites
Page 13: 7 Habits of Highly Effective Websites
Page 14: 7 Habits of Highly Effective Websites
Page 15: 7 Habits of Highly Effective Websites

HOMEWORKWrite down the 3 things you’d want a

person to do when they visit your website, in order of importance.

Now you can focus (only) on how to best set up your website for those things to happen.

#OPinar

Page 16: 7 Habits of Highly Effective Websites

PUT FIRST THINGS

FIRST: Make sure your website is visitor-friendly.

Page 17: 7 Habits of Highly Effective Websites

HIGHLY EFFECTIVE WEBSITES ARE

EASY TO NAVIGATE AND UNDERSTAND.

They just work.

#OPinar

Page 18: 7 Habits of Highly Effective Websites

DESIGN IS STILL IMPORTANT, BUT...

#OPinar

Page 21: 7 Habits of Highly Effective Websites

WHERE DO YOU CLICK?

Page 22: 7 Habits of Highly Effective Websites

AVOIDING FLASH

MOBILE FRIENDLY

SEARCH ENGINE FRIENDLY

#OPinar

Page 23: 7 Habits of Highly Effective Websites

HOMEWORKAccess your website from 3 different

mobile phones.

Is it easy to navigate? Easy to read through?

How hard is it to do any of your goals from Habit 1?

#OPinar

Page 24: 7 Habits of Highly Effective Websites

SYNERGIZE (AND SUPERCHARGE YOUR CONTENT)

Grab their attention, and DON’T LET GO!

Image Credit

Page 25: 7 Habits of Highly Effective Websites

HIGHLY EFFECTIVE WEBSITES ARE

WRITTEN WELL TO BE ENTERTAINING,

INFORMATIVE, AND IMPACTFUL TO YOUR

READERS. Seriously.

#OPinar

Page 26: 7 Habits of Highly Effective Websites

WHICH WOULD YOU CLICK?“our new blog post is great. we loved it, hope

you will to!”

OR

“20 MINDBLOWING ideas you can steal from pizzas!”

< Not a hint. Ok, maybe it is.

#OPinar

Page 27: 7 Habits of Highly Effective Websites

LEVERAGE YOUR EXPERTISE.

THERE IS NO “I” IN TEAM.

DEFENSE WINS CHAMPIONSHIPS.

Wait, what?#OPinar

Page 28: 7 Habits of Highly Effective Websites

HOMEWORKA. Spellcheck and proofread every tweet, email, blog post, and facebook update you

write.  

B. Read some of your blog posts. Were they entertaining to you? Like, really

entertaining?

#OPinar

Page 30: 7 Habits of Highly Effective Websites

HIGHLY EFFECTIVE WEBSITES ARE WELL EQUIPPED TO VIEW

AND RESEARCH THE ACTIONS AND

INTENTS OF THEIR VISITORS.

#OPinar

Page 31: 7 Habits of Highly Effective Websites

AN

It’s “Analytics.”#OPinar

A

LYT

ICS.

Page 32: 7 Habits of Highly Effective Websites

WHAT ARE YOUR VISITORS SEARCHING

FOR?

WHAT ARE THEY READING?

WHAT ARE THEY NOT READING?

#OPinar

Page 33: 7 Habits of Highly Effective Websites

TWO MORE WORDS.

SIR. VEYS.

OK, ONE WORD.

SURVEYS.When did you last have any customers fill

out any surveys on your products or services?

#OPinar

Page 34: 7 Habits of Highly Effective Websites

HOMEWORKA. Install Google Analytics on your

website.

B. Send a survey to your past customers or email list about your website

specifically.

#OPinar

Page 35: 7 Habits of Highly Effective Websites

BE PROACTIVE: TAKE RESPONSIBILITY,

TAKE OWNERSHIP.Make your website about real people.

Page 36: 7 Habits of Highly Effective Websites

HIGHLY EFFECTIVE WEBSITES HAVE BRANDS AND BIOGRAPHIES,

NAMES AND FACES. THEY TELL STORIES. Because everyone loves a good story.

#OPinar

Page 40: 7 Habits of Highly Effective Websites

KFC

Page 42: 7 Habits of Highly Effective Websites
Page 43: 7 Habits of Highly Effective Websites
Page 44: 7 Habits of Highly Effective Websites

HOMEWORKRevamp your “About Us” page.

Include a real name, a real face, and some actual history about how your company

first got started.

#OPinar

Page 45: 7 Habits of Highly Effective Websites

THINK WIN-WIN

Be generous. Just be generous.

Page 46: 7 Habits of Highly Effective Websites

HIGHLY EFFECTIVE WEBSITES ARE OFTEN

CHARITABLE AND ARE ALWAYS

RESOURCE-DRIVEN.

Karma’s a beach. Seriously. Enjoy it.

#OPinar

Page 47: 7 Habits of Highly Effective Websites

CHARITY Sponsor Local Events.

Indiegogo & Kickstarter

Host a Fundraiser Event

#OPinar

Page 48: 7 Habits of Highly Effective Websites

RESOURCITY Publish Guides

Mine Your Data

Host an Industry Forum

#OPinar

Page 49: 7 Habits of Highly Effective Websites

HOMEWORKA. Write 400 words about your favorite

charity or non-profit organization.Donate significantly to it.

B. Write 400 words (or more) on where you think your business niche is headed

in 2013 and beyond.

#OPinar

Page 51: 7 Habits of Highly Effective Websites

HIGHLY EFFECTIVE WEBSITES USE

SOCIAL MEDIA TO ALLOW VISITORS TO

ENGAGE WITH THEIR WEBSITE AND THE CONTENT ON IT,

QUICKLY AND EASILY. #OPinar

Page 52: 7 Habits of Highly Effective Websites

ACCORDING TO A RECENT STUDY, THE AVERAGE PERSON SPENDS 3 HOURS EVERY DAY ON SOCIAL MEDIA. They may as well be seeing

your content.Or going outside. They should really go outside.

#OPinar

Page 53: 7 Habits of Highly Effective Websites

SOCIAL MEDIAFacebook Comments

Google+ Authorship

Twitter Stream

Pinnable Images#OPinar

Page 54: 7 Habits of Highly Effective Websites

HOMEWORKA. Make a Google+ Business Page.

B. Add a Like button to your blog posts.

C. Start actually using Pinterest.

#OPinar

Page 55: 7 Habits of Highly Effective Websites

A WEBSITE IS BEST OPTIMIZED FOR

SEARCH ENGINES WHEN IT’S BEST

OPTIMIZED PERIOD.

And that’s what we do best.

#OPinar

Page 56: 7 Habits of Highly Effective Websites

ANYQUESTIONS?

#OPinar

www.gainesville-marketing.com

Follow @OP_Inc on Twitter