James CrookAuthor, Speaker, Web Consultant

Do or Die

How to create

a digital marketing strategy

that works

Undervalued?

Overworked?

Confused?

Earn more.

With less effort.

Confidently.

The Way Things Were

Buying Decisions

https://www.thinkwithgoogle.com/collections/zero-moment-truth.html

Now: Zero Moment of Truth

The 4 PsProfile Promote

Products Process

Profile1. Be found online

2. Powerful impression

3. Connect and engage

Step 1: Position Yourself

Develop Your

Consistent

Core Message

What makes you

unique?

Positioning Goals

• Be known

• Be consistent

• Have all media pulling

in the same direction

Step 2: Website

Mothership

Website goals

• Get found in Google

• Make a good first impression

• Publish content & showcase expertise

• Be interesting, relevant & engaging

• Coordinate all online activity

Step 3: Publish, create,

connect

Blog, Podcast, Video, Social, Email

Step 4: Social MediaWhere are your clients?

Social Media Goals

• Be found in the marketplace

• Showcase your expertise

• Learn from your audience

• Get in your customer’s pocket

Step 5: Conversion

• Give people next steps

– Calls To Action

– Lead Magnets

• Measure the impact

– Reach

– Conversion

Promote1. Reach the right people

2. Be memorable

3. Build a community

Step 1: Social Media

• Read, comment, post in groups

• Engage people directly

• Campaign to lead people

to your website

Step 2: Advertising

Google AdWords

VS

Facebook

Step 3: Email

• More effective than you might think

• Sell from campaign conversions

• Regular “Nurture” contact

People+Technology=

OPPORTUNITY

We make

consultants and professionals

outrageously effective

online

Get in touch!

www.chocchip.com.au