James CrookAuthor, Speaker, Web Consultant
Do or Die
How to create
a digital marketing strategy
that works
Undervalued?
Overworked?
Confused?
Earn more.
With less effort.
Confidently.
The Way Things Were
Buying Decisions
https://www.thinkwithgoogle.com/collections/zero-moment-truth.html
Now: Zero Moment of Truth
The 4 PsProfile Promote
Products Process
Profile1. Be found online
2. Powerful impression
3. Connect and engage
Step 1: Position Yourself
Develop Your
Consistent
Core Message
What makes you
unique?
Positioning Goals
• Be known
• Be consistent
• Have all media pulling
in the same direction
Step 2: Website
Mothership
Website goals
• Get found in Google
• Make a good first impression
• Publish content & showcase expertise
• Be interesting, relevant & engaging
• Coordinate all online activity
Step 3: Publish, create,
connect
Blog, Podcast, Video, Social, Email
Step 4: Social MediaWhere are your clients?
Social Media Goals
• Be found in the marketplace
• Showcase your expertise
• Learn from your audience
• Get in your customer’s pocket
Step 5: Conversion
• Give people next steps
– Calls To Action
– Lead Magnets
• Measure the impact
– Reach
– Conversion
Promote1. Reach the right people
2. Be memorable
3. Build a community
Step 1: Social Media
• Read, comment, post in groups
• Engage people directly
• Campaign to lead people
to your website
Step 2: Advertising
Google AdWords
VS
Facebook
Step 3: Email
• More effective than you might think
• Sell from campaign conversions
• Regular “Nurture” contact
People+Technology=
OPPORTUNITY
We make
consultants and professionals
outrageously effective
online
Get in touch!
www.chocchip.com.au