Effective Communications

Getting your message acrossGetting your message acrossIs not only Important… it’sIs not only Important… it’s

CRITICAL!!

TEN TIPS FOR TEN TIPS FOR SUCCESSSUCCESS

• 1) KNOW THE ROOM- Be familiar with the place in which

you will speak….. arrive EARLY……walk around the

speaking area……and PRACTICE ..using the microphone and all of

your VISUAL AIDS

Your fears areJust that…

YOUR FEARS

2) KNOW the Audience !!!!

• Greet some of the audience as they arrive. It’s much, much easier to speak to a group of

friends than to speak to a group of strangersstrangers !!!!

3) Know your material

• If you’re NOTNOT familiar with the material or are Uncomfortable with it, your nervousness will increase…..Practice and revise your presentation until YOU feel GREAT about it !!!

4) RELAX4) RELAX

• Ease your tension by doing some exercise.!

5)VISUALIZE YOURSELF5)VISUALIZE YOURSELFGIVING THE PRESENTATIONGIVING THE PRESENTATION

• Imagine yourself speaking, your voice LOUD, CLEAR, and ASSURED!!!!!

• When YOU visualize yourself as successful, you will be SUCCESSFUL !!!

6) PEOPLE WANT YOU TO SUCCEED

• Audiences WANT you to be interesting, stimulating, informative, and entertaining. They do NOT want you to fail !!! No one likes wasting their time !!!!!

7) DON’T APOLOGIZE7) DON’T APOLOGIZE

• If you mention that you’re nervous, or apologize for problems you THINK you have with the presentation, you may be calling the attention of others to something they hadn’t noticed !!!! Keep quiet !!

8) Concentrate on the Presentation.. NOT the medium!!!

• Focus your attention AWAY from your own anxieties and outwardly towards the presentation, the message, and the audience,,, your nervousness will disappear

9) Turn Nervousness into 9) Turn Nervousness into Positive Energy !!!Positive Energy !!!

• Harness the nervous energy inside of you and transform it into Vitality and Enthusiasm

10) Gain “EXPERIENCE”

• Experience builds CONFIDENCE…which is the key to effective public speaking…..talk, talk, talk !!!

What can we learn from F.D.R.?

The Famous

FIRESIDE CHATSFIRESIDE CHATS• 1) He visualized his audience as

INDIVIDUALS, never as a mass of people

• 2) He visualized his audience on the porch or at the dinner table.

• 3) He was conscious of their hands, their clothes and homes.

• 4) His voice and facial expressions as he spoke were those of an INTIMATE friend.

• 5) As he talked his head would nod and his hands would move in natural, simple gestures.

• 6) His face would smile and light up ! The masses felt this and it bound them to him in affection !!

Elements of an Effective Speech

• 1) Be PREPARED !!!!

• 2) Give of Yourself

• 3) Stay Relaxed

• 4) Use Natural Humor

• 5) Plan your Body and Hand positions

• 6) Pay attention to all details

ASPECTS OF A DYNAMIC PRESENTATION

• 1) Speaker - motivation, credibility, style

• 2) Message - content, style, structure

• 3) Audience - age ,sex, race, education, career, etc.,

• 4) Channel– nonverbal, pictorial, Aural

• 5) Feedback--what you get from the audience

• 6) Noise— external, internal

• 7) Setting - the place that you will be talking at…

FEAR ??????

What’s that?????As F.D.R. said

“THE ONLY THING TO FEAR IS FEAR ITSELF !!!”

Principles of an Effective Principles of an Effective TalkTalk

• BETTER:• Talk• Stand• Use Visual Aids• Move• Vary Pitch & Tone• Speak Loud & Clear• Make EYE contact• Focus on your points• Finish on time• Rehearse the talk• Summarize• Watch the audience• Emulate Excellent Speakers

• WORSE:• Read• Sit• Have no Visuals• Stand Still• Speak in a MONOTONE• Mumble facing downward• Stare at the Podium• Get lost in Details• Run over Time• Go in COLD• Fail to provide a conclusion• Ignore audience behavior• Emulate mentors regardless of

their speaking abilities.

AudienceAudience?? (what does that mean??)

• A nalysis-Who are they? how many?• U nderstanding- what do they know?• D emographics- age, sex, education• I nterest- why are they here?• E nvironment- where will I stand? Can I be

seen?

• N eeds- what are their needs?? What are mine??

• C ustomized- what topics MUST I cover?• E xpectations- what do I want them to leave them with

Make them see what you see !!Make them see what you see !!

• Is it a frog?????? Or a Horse????

Cover you salient points in several different ways, with EXAMPLES !!!! Cover you salient points in several different ways, with EXAMPLES !!!! Make Certain they see the points you want them to see!!!Make Certain they see the points you want them to see!!!

The, uh, uh, um Verbal Virus

• This is perhaps, you know uh, like I mean the worst, um like I mean really terrible, um, uhm, well man, if like I gotta explain what uh, um, I mean, well I got to do it it but this is really man, like the worst, um, u,h think that any speaker can sort of do like I mean um it’s really like annoying OK???

ADJUST FOR THIS VIRUS

• Diagnose that you might have it…

• Pause when you say a NON word or constantly repeat words.. the gap of silence will feel scary at first but if no longer than 4 seconds no one will notice..

• Record voice messages and listen to them

• Ask a friend to work with you find the cure

• Hold you breath—same as pausing..

The age old KISS Principle

• K EEP

• I T

• S IMPLE

• S TUPID

YOU ARE THE AUTHORITY !!!

• Look the Part--- Dress for success!!!!

• Practice What you Preach-• Pace Yourself– this is NOT a race !

• Do NOT Memorize

The Rules of 5Things the Audience should do

• 1) STAY AWAKE

• 2) Receive the Information they seek• 3) Get the BIG IDEA (sound familiar??? B.J. Palmer)

• 4) Take away materials for them & others!!others!!

• 5) ACT on your information !!

5 things to do when you are done

• 1) Thank them !!• 2) Make materials

available• 3) Make yourself

available• 4) Provide them with a

way to CONTACT YOU

• 5) Get feedback !!!

A couple of things to bear in A couple of things to bear in mindmind

• 1) Speaking in Public is NOT inherently STRESSFUL

• 2) You do NOT have to be BRILLIANT to succeed

• 3) Humility and Humor can go a long way

• 4) When you speak in Public Nothing BAD can happen

• 5)your audience WANTS you to succeed

Which is correct for the Which is correct for the Business card????Business card????

Dr. Neil SternDr. Neil Stern

ChiropractorNeil Stern,D.C.

Neil Stern, D.C.

Doctor of Chiropractic

Neil Stern, D.C.

Chiropractic Physician

Dr. Neil Stern

Chiropractic PhysicianDr. Neil Stern

Natural HealerDr. Neil SternPhysician

Neil Stern, B.S., M.S.,D.C.,F.A.C.C., F.I.C.C. D.H .Honoris Causa D.Sc.

Doctor of Chiropractic

The Business CARD

• What do you want it to do????????

• What information do you want on it ?????

• What are you going to use it for ????

• Are you going to use it??

W.O.W.O.CC.

Whip out Cards

DO YOUYOU HAVE……what it takes to get new patients??what it takes to get new patients??

• FAITH• CONFIDENCE• BELIEF • • in your

• PRODUCTS• SEVICES, • IDEAS !!

Do People see what you see as a Natural Healer???

And what will it take to accomplish that????

What’s your NEXT move?What’s your NEXT move?

• Walk with CONFIDENCE— people will notice self assurance in you walk !

• Be Well groomed --- not just clothing !! Personal hygiene

• Smell good – not OVERPOWERING

• Dress for the OCCASION – office, fishing, golf etc.

Get out and ////meet people• Office hours• Purchasing materials• Eating out• Auto repairs

• LET EVERYONE KNOW WHO YOU ARE

• AND WHAT YOU DO!!!!!!

HOW DO YOU PAY???

• Check…….

• …check….

• Check• • Check

• .

Where can I Lecture to get Patients????

• Auto Driving Schools• Service Organizations ( Lions, Rotary,

Elks, Masons etc…..• Religious Based Organizations ( Knights

of Columbus, Pythias etc.)• Social Clubs, Birthing Classes, Restaurant

associations• Any Group that you have a contact with..• Bass Fishing, Golfing, Scuba, etc, etc,

Communications

•F - eatures

•A - dvantages

•B - enefits

Communications

•Features ???• All treatments done in the office

• Symptoms are NOT needed for wellness care

• No Surgery!!, gentle hand adjustments

Communications

•ADVANTAGESADVANTAGES• Health- Naturally

• Speedier Recovery

• Greater resistance

• More agility !!

Communications

•BENEFITS—»More active life style

»Feeling better, faster !!!!

»Becoming a WELLNESS MODEL for others !!

Communications!

• Get Known!!• Meet People• Attend Seminars geared to the public• Give Seminars geared towards health (not you)• Write articles• Send out newsletters• Send out THANK YOU GRAMS (with your card

attached)