affiliate summit presentation - viglink
Post on 19-Oct-2014
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DESCRIPTION
VIgLink CEO Oliver Roup talks about the dynamics in CPA advertising that are keeping it from acheiving the same payouts as CPC and what we can do about it.TRANSCRIPT
Affiliate Summit East 2010
Affiliate Freakanomics
Oliver RoupCEO, VigLink
Metrics Every Webmaster (Should) Know
•Pageviews•Uniques
•Outclicks
Every time a click leaves your site, value is being created(But how much?)
#1: Think in surface areaIt’s not $ / pv. It’s $ / pixel^2 / pv
How much is the content worth?
What should it be worth?
But how?
Content monetization is a practice
Like SEO
Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.
Focus Matters
Trust Matters
Measure, measure, measure
