going global 101: how to manage your websites worldwide using drupal

1 ©2016 Acquia Inc. — Confidential and Proprietary

Going Global 101: How to Manage Your Websites Worldwide Using DrupalTuesday, July 19, 2016Speakers:Calvin Scharffs - VP of Marketing, LingotekRod Parker - Director of Sales, Lingotek

2 ©2016 Acquia Inc. — Confidential and Proprietary2 ©2016 Acquia Inc. — Confidential and Proprietary

Why translation is important in this day and age



SPEAKING THEIR LANGUAGE



Determining Translation Needs




1. Sales. Worldwide internet users spend $1.7 trillion buying goods and services online, and this is expected to increase to $2.3 trillion by 2018.



2. Users. 70% of global web users spend their time visiting websites in their own language.¹



3. Language. The English language only accounts for 31% of all online use and is in decline.¹



4. Purchase behavior. 42% of internet users in the European Union would never buy a product in a language other than their own, with a further 38% of users only doing so very occasionally.2



5. Preference. 9 out of 10 internet users in the European Union would prefer to visit a website in their own language.2


Taking the Next Step



Challenges with Translation



Issues with workflow



The Massive Benefits of Cloud-BasedTranslation Management System



Internationalization and DrupalIntegrating Drupal with a translation management systems makes translations easier

Translating web content using an integrated, cloud-based tool isn’t just superior to the old model of translation, it’s the only way to keep up. Here are some of the massive benefits:


Internationalization and DrupalCost Savings


Internationalization and DrupalFaster Translation Times


Internationalization and DrupalHigher Quality


Internationalization and DrupalReal-time Monitoring


Internationalization and DrupalEliminate the Copy/Paste Method of

Translating


Internationalization and DrupalIncreased Involvement and Loyalty


Internationalization and DrupalIn-context review


How proper internationalization can help



Drupal makes internationalization easy



Global Scale

20 Countries46 Offices2,200 Professionals

Built by bringing together successful, regional companies that have a deep understanding of local market needs.


Industry experience


Technology partners


Case Study

Qualcomm + Mirum + Lingotek + Drupal

30 ©2016 Acquia Inc. — Confidential and Proprietary30 ©2016 Acquia Inc. — Confidential and Proprietary30 ©2016 Acquia Inc. — Confidential and Proprietary

9 Ability to quickly keep Qualcomm corporate site translated and up-to-date in 9 languages using Drupal


Drag picture or click icon to add

Case Study

Who was involved in the project? What department of Qualcomm etc.?

Qualcomm Marketing + Mirum + Lingotek + Drupal



Case Study

What was the problem / challenge that Qualcomm was facing and why?

Updating the www.qualcomm.com website for Drupal 7 and making it multilingual. Mirum built the Qualcomm site using a unique architecture called PODS. PODS allow site admins to customize the fields and theme used on a page via a drag-and-drop interface. They are very powerful and provide a lot of flexibility and efficiency, but PODS were not able to be translated using Drupal's core multilingual functionality. This prevented the Qualcomm site from being translated since PODS were used extensively.

http://t.yesware.com/tt/192238855f538db78a12fd94fd57400a0361db69/9774105a1758268356e76b2dcabb5732/149354650285e4d45c330c4b1e5eb908/www.qualcomm.com/

http://t.yesware.com/tt/192238855f538db78a12fd94fd57400a0361db69/9774105a1758268356e76b2dcabb5732/149354650285e4d45c330c4b1e5eb908/www.qualcomm.com/



Case Study

What solution was implemented?

Drupal 7 with Lingotek Translation Module Drupal integration. Lingotek and Mirum worked together extensively to add support for PODS translation. Lingotek enhanced its module to allow custom entities, such as PODS, to be handled via code-level hooks. Mirum implemented logic to pass PODS content to Lingotek and store the translations properly in the database. The end result was a seamless translation experience for site admins and translators. The PODS content was uploaded for translation along with all the associated content for a given page, translated via the Lingotek TMS, then downloaded back to Drupal.



Case Study

What results did the project achieve and in what time frame (metrics would be ideal)?

The Qualcomm website was re-launched in English with Chinese site going live at nearly the same time. It has since been translated into a total of 9 languages.



Case Study

What are some lessons learned?

Trying to manually manage the localization of a Drupal website is very time consuming, costly, and error prone. Using Lingotek automation released an FTE to work on other projects, reduced cost and improved quality and time to market. Drupal's extensible architecture allows for incredible customization and flexibility. Digital agencies and module maintainers can work together to create powerful, customized experiences for site builders and end users.



Case Study

What are the next steps for Qualcomm?

Ongoing updates to site are facilitated by Lingotek’s Drupal Translation module as well as possibly adding more languages.


Questions and Answers


Thank YouCalvin Scharffs - VP of Marketing, LingotekRod Parker - Director of Sales, Lingotek