Muriel PalancaCOMM313May 10, 2011

Campaign: Renovate Your World.Title: The Things You’ll Miss

Product: EdipixxLength: :30

Shot 1: (3 Seconds)Vid: Entire commercial is shot in split screen except last frame. Background music is “Vanilla Twilight” by Owl City. Both characters appear to be the age of twenty. Left side MS of a man in a military uniform hugging his girlfriend in front of a door. Right side is CU of man in uniform and his girlfriend having an intimate moment while saying goodbye.

Shot 2: (3 Seconds)Vid: Left side is an over-the-shoulder MCU of man in military uniform. He is looking at March on a calendar where all of the days have been marked off in red but today is circled because it is his girlfriend’s birthday. Right side is an over-the-shoulder MCU of the girlfriend looking ahead in her calendar to the month of November. There is a date circled to signify when her boyfriend will return.

Shot 3: (3 Seconds)Vid: Left side is a MCU of the man lying in bed with his partial uniform on. He is staring longingly at the empty space next to him on the bed. Right side is a MCU of the girl at an outdoor restaurant wearing a birthday tiara and looking sad because she is alone.

Shot 4: (3 Seconds)VO: Edipixx is the new digital cameraVid: Left side is a MCU of the man taking a picture of himself with the Edipixx camera. He is happy though there is a clearly empty space next to his left side. Right side is MCU of the girl taking a picture of herself wearing a birthday tiara with her Edipixx camera. She is happy though there is a clearly empty space on her right side.

Shot 5: (3 Seconds)VO: with Photoshop and a wireless card built inVid: Left side is a profile MCU of man in his bed smiling and editing his picture on the large screen of his Edipixx camera. Right side is a profile MCU of the girl smiling and editing her picture on the large screen of her Edipixx camera.

Shot 6: (2 seconds)VO: giving you the power to instantlyVid: Left side is an ECU of man’s hand opening his laptop. Right side is an ECU of girl’s hand opening her laptop.

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Shot 7: (3 Seconds)VO: edit and upload your picturesVid: Left side is MS of man in front of his laptop smiling. Right side is MS of girl in front of her laptop smiling. Laptop is in foreground of both shots and both subjects are clearly in different places.

Shot 8: (4 seconds)VO: so you can be thereVid: Both sides are screenshots of a picture on Facebook. On the left side, the man is smiling in bed with the lying girl next to him wearing her birthday tiara. On the right side, the girl is smiling with the man sitting next to her in the outdoor restaurant. Shot 8 is supposed to show the outcome of how both individuals were able to edit each other into their pictures and instantly upload it.

Shot 9: (3 Seconds)VO: for all the things you’ll miss.Vid: ECU of a caption on one of the pictures which says “I MISS YOU!” This shot is not in split screen to show how using the Edipixx camera has brought them together.

Shot 10: (3 seconds)VO: Edipixx…Renovate Your WorldVid: This shot is just a still of the Edipixx logo and slogan.

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