2017 tv week ad rates 2017 tv week ad rates€¦ · · 2016-12-12for complete zip code listings...

16-2992-01

Zones and CirculationIssue Totals 157,789n Montgomery/District of Columbia 36,000n Fairfax/Arlington-Alexandria 31,575n Prince George’s/Howard 17,325n Prince William/Loudoun 9,525n Regional* 3,975n Southern Maryland 4,650n Single Copy 54,739

* Includes zip codes in Allegany, Baltimore, Wicomico, MD, Shenandoah, VA andSussex, DE. (Not shown on map.)

For complete zip code listings and more information on Regional zones, pleasecontact the TV Week production team.

Source: Washington Post internal distribution figures

2017 TV Week Ad Rates 2017 TV Week Ad Rates

The effective and efficient targetedadvertising solution for retirement andassisted living communities, nursing homes,health care providers and other businesses andservices.

TV Week is the smart medium for businessesthat value the accomplishments of a reliable,older readership. Our opt-in audience valuesinformation and contemplates options. For anybusiness devoted to keeping life full for affluent,maturing Washingtonians, TV Week is thetargeted advertising solution that makes sense.

Readership: 323,000

• 74% of TV Week readers are 55 and over

• 34% have annual household income ofover $100,000

• 87% have no children in the home

• 62% have owned their home for 10+ years

• 50% are retired

Source: Nielsen Scarborough 2016, Release 1

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2017 TV Week Ad Rates

Front Strip AdBe a part of TV Week! A front strip ad is printed directly on the cover ofTV Week. Readers will see your ad first. These ads are an affordable way toget the results you want.

1x 6x 13x 26xFull Run $7,625 $5,720 $4,575 $3,815

ZONED:Montgomery/District of Columbia $2,480 $1,860 $1,490 $1,240Fairfax/Arlington-Alexandria $2,070 $1,560 $1,250 $1,040Prince George’s/Howard/single copy $2,014 $1,520 $1,210 $1,010Prince William/Loudoun $1,270 $960 $770 $640Regional $1,340 $1,010 $810 $670Southern Maryland $920 $690 $560 $460

Note: Additional frequency discounts available.Please contact your Account Manager for more information.

Rates are netEffective February 1, 2017

TV Week Full-Run Advertising RatesOpen 6x 13x 26x 52x

Full Page $6,000 $4,200 $3,600 $3,300 $3,0001/2 Page $3,500 $2,450 $2,100 $1,925 $1,7501/3 Page $2,100 $1,470 $1,260 $1,155 $1,0501/6 Page $1,175 $823 $705 $647 $588

TV Week Position Premiums (per page)

Inside front cover $500Back cover $600Four-color 20%

Four-color takes precedence. Premium position color ads less than a full pagemay only run on the inside front or on the inside back page.

TV Week Zoned Advertising RatesPage 1/2 Page 1/3 Page 1/6 Page

Montgomery/District of Columbia $1,870 $990 $560 $310Fairfax/Arlington-Alexandria $1,450 $775 $435 $245Prince George’s/Howard/single copy $1,400 $745 $420 $235Prince William/Loudoun $655 $350 $200 $110Regional $720 $385 $215 $120Southern Maryland $310 $165 $95 $55Four-color 20%

Outer Wrap

We-print regular size,full width of page

We-print businessreply size

One of the most attention-getting, effective ad formatsavailable anywhere in the paper, a wrap is a wide, glossystrip ad that wraps around the cover of TV Week. It placesyour message exclusively and prominently in front ofreaders, before they ever open TV Week. It’s a great wayto promote a sale, discount coupon, or other special offer.

Note: Additional frequency discounts available.Please contact your Account representative for more information.

Specifications

DeadlinesSpace reservations:Thursday, 17 days prior to publication date, 12 noon

Materials:Thursday, 17 days prior to publication date, 12 noon

To reserve your space or for more information,please contact your Washington Post AccountManager or:

Trish Ward202.334.7755 | [email protected]

MANIFEST RULESAll advertisements must be manifested with the TV Weekproduction team. Position and color are on a first-come first-served basis. Full-run ads supersede zoned ads, even if thezoned ad was manifested first. The advertiser whose zonedad was manifested will be given the first right of refusal,and may choose to run a full-run ad instead.

SPECIFICATIONSThe Washington Post TV Week is an all digital product. Weaccept PDF format only. Minimum resolution is 170 dpi. Colorfiles should be CMYK model only. PDF files should have fontsembedded and be free from RGB, ICC based color, indexcolors, calibrated colors or Pantone (PMS) colors. Ads may betransmitted digitally; for more information, call 202-334-5559.

For Specialty Products specifications, please call 202-334-5016.

We-Print Supplied

4-page wrap, full TV Week sales zonedistribution (Open Rate) $25,471 $15,282

4-page wrap, full TV Week sales zonedistribution (6x Rate) $24,081 $12,041

ZONED (Open Rates):Montgomery/District of Columbia $6,787 $4,072Fairfax/Arlington-Alexandria $5,308 $3,185Prince George’s/Howard/single copy $5,110 $3,066Prince William/Loudoun $2,393 $1,436Regional $2,629 $1,577Southern Maryland $1,128 $677

1 Full Page Non-Bleed6.875" x 9.5"

2 1/2 Page Horizontal6.875" x 4.75"

3 1/2 Page Vertical4.5"x 7"

4 1/3 Page Horizontal4.5"x 4.75"

5 1/3 Page Vertical2.125" x 9.5"

6 1/6 Page Horizontal4.5"x 2"

7 1/6 Page Vertical2.125" x 4.75"

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