An „Event TV‟ screen sponsorship,

advertising and internet streaming proposition for the

Eastbourne International Airshow

„Airbourne‟

April 2011

Big Bear „Event TV‟

Live Event TV broadcast solutions for indoor and outdoor events

Specialist provision of a complete „Event TV‟ package

Professional presenters, film crew, writers, directors and producers

Microwave technology broadcasts TV content to multiple, giant outdoor LED screens

Live Internet streaming

TV coverage and Internet streaming rights for major events across the UK

Offers 4 major promotional platforms:

1. Event TV Sponsorship (LED screens)

2. Event TV Advertising (LED screens)

3. Internet TV Sponsorship (Internet streaming)

4. Internet TV Advertising (Internet streaming)

Event Dates: Thursday 11th – Sunday 14th August 2011

Location: Seafront and Beachy Head. Free Entry Event

Audience: 1.2 million visitors

Displays: (Provisional)

RAF Red Arrows

Battle of Britain Memorial Flight

Eurofighter, F16,

Parachute display teams, wingwalkers,

helicopters and aerobatic teams

Daily attractions:

Beach Events

Eastbourne International Airshow

“Airbourne”

1. Airbourne TV: Screen Sponsorship (LED)

Sponsor Logo and branding on LED screens

4 screens – on main beach and Beachy Head

Hours of broadcast: 4 days x 10 hours

Additional benefits:

Sponsor logo on front page of official brochure

VIP Tickets / Promotional Opportunities

Screen Sponsorship Package: £25,000

Optional Extras:

Airbourne TV advertising airtime (LED)

Airbourne TV airtime and sponsorship (Internet)

2. Airbourne TV: Advertising Airtime (LED)

Option 1:

2 x 30 second ads per hour x 10 hours = 20 ads per day x £60 per ad =

£1,200 per day x 4 days:

Airbourne TV Advertising Airtime (LED): £4,800

Option 2:

4 x 30 second ads per hour x 10 hours = 40 ads per day x £40 per ad = £1,600 per

day x 4 days:

Airbourne TV Advertising Airtime (LED): £6,400

Internet Streaming:

The entire programme output from

Airbourne TV will be available live on

the internet, and afterwards for

download, featuring:

Official live commentary

Schedule information updates

Weather & traffic updates

Features on attractions

Interviews with pilots

Insider information

With internet streaming, the programme

can be seen on mobile phones, tablets,

laptops and home TV‟s and computers.

3. Internet TV: Sponsorship

Permanent online „branding‟ (on screen logo)

10 hours of live internet streaming content over 4 days

Promotional Opportunities and VIP Tickets

Solus streaming rights are negotiable

Internet TV Sponsorship Package: £10,000

Optional Extras:

Airbourne TV advertising airtime and/or screen sponsorship (LED)

Airbourne TV advertising airtime (Internet Streaming)

4. Internet TV: Advertising Airtime

Option 1:

2 x 30 second ads per hour x 10 hours = 20 ads per day x £30 per ad =

£600 per day x 4 days = £2,400

Internet TV Advertising Airtime: £2,400

Option 2:

4 x 30 second ads per hour x 10 hours = 40 ads per day x £20 per ad = £800 per

day x 4 days = £3,200

Internet TV Advertising Airtime: £3,200

Case Study – Bournemouth Air Festival

The 2010 Bournemouth Air Festival appointed Big Bear Event TV to provide live filming of the event for 10 hours daily

6 large LED screens were situated around the Bournemouth Beach and cliff top areas

Crowds witnessed close up views of the aircraft, with live commentary from seasoned professionals from the industry

Event TV provided up to date news and information covering all the activities on the beach, in the town and in the air.

When there was no flying, crowds were entertained and informed by the live presenters featuring and promoting the attractions at the event.

Over 40 advertisers used the opportunity to reach over a million people that attended the event over the 4 days.

Big Bear Event TV broadcast live interviews with organisers to relay information about

changes to the schedule and timings of displays, and the changing weather, plus travel

updates.

The Air Festival is now an award-winning event, receiving 'Silver' in the South West Tourism

Awards 'Tourism Event of the Year' category.

And finally a word from our client;

“The 2010 Bournemouth Air Festival has proved a huge attraction for the town, no one can

deny the weather has had a significant influence on this year’s Air Festival, but it has been

tremendously well supported and business to the town has been booming The launch of the

Night Air displays have given visitors even more to enjoy, while the Iphone App and social

media and Air Festival TV have all proved enormously popular and a great means of

communicating up-to-the-minute news.” Jon Weaver, Air Festival Director.

Case Study – Bournemouth Air Festival

Contact

Phil Broomfield, Business Development Manager

Telephone: 01323 771123

E-mail: phil.broomfield@bigbearevents.co.uk

Web: www.bigbearevents.co.uk

2011 Events (Provisional)

Air Festivals: Bournemouth/Eastbourne/Lowestoft

County/Country Shows

Battle Proms: July & August

BSO Open Air Concerts: June to August

Summer Live: June & July

Open Air Cinemas / Drive in Movies: All Year Round

All Events are subject to change. Please see our website for latest information.

www.bigbearevents.co.uk