eastbourne and brighton

12
EASTBOURNE AND BRIGHTON COMPARISON STUDY O F TWO TOUR ISM COMMUNITIES BY LAM HO , Q U EEN S UNIVERSITY AN D TOM M I T CHE LL , UNIVERSITY OF WISC O NS I N -MILWAUKEE

Upload: tom-mitchell

Post on 10-Aug-2015

12 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Eastbourne and Brighton

EASTBOURNE AND BRIGHTON

C O MP A R I S O N S

T U D Y OF T

WO T

O U R I S M C

O MM

U N I T I E S

B Y L AM

HO

, QU

E E NS U

NI V E R S I T Y A

ND

T OM

MI T C H

E L L , UN

I V E R S I T Y OF W

I S C ON

S I N- M

I L WA U

K E E

Page 2: Eastbourne and Brighton

EASTBOURNE TO BRIGHTON

Travel Times and Distance

A259 22.0 mi, 45 minutes

A27 24.3 mi, 46 minutes

Public Transport (Train) 41 minutes

Page 3: Eastbourne and Brighton

2010 CITY TOURISM COMPARISON

2010 Eastbourne Tourist Facts

• Over 4.5 million visitors

• Spend £261 million

• £102 million spent by day visitors

• Approximately 7,160 jobs

• Population 100,000

2010 Brighton Tourist Facts

• Over 8 million visitors

• Spend £704 million

• £266,143,000 spent by day visitors

• Approximately 18,154 jobs

• Population 156,000

Page 4: Eastbourne and Brighton

ACCESSIBILITY AND ACCOMMODATIONS

Eastbourne• Auto & Coach (Indirect)• Rail• Gatwick Airport• Ferry• Channel Tunnel

Accommodations• 61 hotels, guest houses

and B & Bs

Brighton• Auto & Coach (Direct)• Rail• Gatwick Airport• Ferry• Channel Tunnel

Accommodations• 108 hotels, guest houses

and B & Bs

Page 5: Eastbourne and Brighton

EASTBOURNE TOURIST SITESCity of Eastbourne Attractions

Eastbourne Seafront • Grand Parade Beach and Drive• Eastbourne Pier• Eastbourne Bandstand

Other City Attractions• Towner - Art Museum• Royal Hippodrome Theatre• Emma Mason Gallery

Events• Aegon International ATP Tennis Tournament• Airbourne International Air Show• Eastbourne International Folk Dance

Page 6: Eastbourne and Brighton

EASTBOURNE TOURIST SITES

Other Eastbourne Attractions

South Downs National Park• Beachy Head• The Seven Sisters Country Park

Sovereign Harbour Marina• Waterfront cafes, restaurants• Charter fishing and boat tours

History, Museums, Gardens, etc.• Herstmonceux Castle, Gardens, Science Centre• Redoubt Fortress & Military Museum• Nightclubs (3)

Page 7: Eastbourne and Brighton

BRIGHTON TOURIST SITESCity of Brighton Seafront Attractions

Brighton Seafront • Brighton Pier• Brighton Beach• Brighton Shops

Brighton Pier• Rides• Palm Court Restaurant• Bars (3)

Events• Brighton Festival • Brighton Pride Festival & Parade

Page 8: Eastbourne and Brighton

BRIGHTON TOURIST SITES

Other Brighton Attractions

Arts, Culture and Music• Nightclubs (65)• Brighton Music Hall • Komedia

Brighton Marina• Waterfront cafes, restaurants• Charter fishing and boat tours

Shopping• Hove Town Centre• Churchill Square• Kempton Shopping Area

Page 9: Eastbourne and Brighton

EASTBOURNE TARGET COMMUNITIESEastbourne Attractions for Mature—Senior

Eastbourne Seafront • Ease of Access/Bus Tours • Pier/Beach Restaurants and Tea Rooms• Eastbourne Bandstand• Beachside Gardens

Other City Attractions• Nearby Restaurants and Cafes• Historic Landmarks• Convenient Shopping and Hospice Area

Events• Aegon International ATP Tennis Tournament• Airbourne International Air Show• About one event each weekend

Page 10: Eastbourne and Brighton

BRIGHTON TARGET COMMUNITIESBrighton Attractions for Young Adults and LGBT

Brighton Seafront • Brighton Pier with Rides• Diversity of Ethnic Restaurants • Beach Sports

Other City Attractions• Nightclubs (65)• Multiple Shopping Areas • Learning English

Events• Brighton Fashion Week • Brighton Pride Festival & Parade• 2-3 Events every weekend

Page 11: Eastbourne and Brighton

JOINT TOURISM SUMMARY

2010 Eastbourne and Brigton Tourim Joint Impact

• Total population just over 256,000 people

• 12.5 million annual visitors

• Visitors spend approximately £1 billion

• Creates over 25,000 jobs

Page 12: Eastbourne and Brighton

CREDITS

Facts and Images Compliments ofBooking.com (www.booking.com)

*Brighton and Hove City Council (www.brighton-hove.gov.uk)

Brighton Music Hall (www.brightonmusichall.co.uk)

Brighton News Media (www.brightonlife.com)

*Eastbourne Borough Council (www.eastbourne.gov.uk)

Tom Mitchell (images)

Visit Brighton (www.visitbrighton.com)

Visit Eastbourne (www.visiteastbourne.com)

* Tourism reports supplied by Tourism South East