e xtension fall conference social media presentation
TRANSCRIPT
Join the Popular Crowd in Social Media and be Liked, Talked About and Shared
Christine Skelly and Taylor Fabus
Michigan State University Extension &
eXtension HorseQuest CoP
eXtension Horses
extension.org/horses
facebook.com/pages/Horses-eXtension
twitter.com/eXtensionHorses
youtube.com/eXHorses
My Horse University
myhorseuniversity.com
facebook.com/MyHorseU
twitter.com/MyHorseU
youtube.com/myhorseuniversity
discoverhorses.com/dr-skelly-horse-ownership-blog/
Equine Business Network
facebook.com/equinebusinessnetwork
blogs.extension.org/horsebiz/
Social Media We Are Using
Social Media Goals:• Build Community• Promote Events• Advertise Courses
Cover Picture Recognition
Popular FB Formula
Monthly Planning : MHU September Social Media Topics
• Week 1: Mosquito Bourne Diseases/West Nile Virus
– Sept 3: Labor Day photo
– Sept 4: What is West Nile Virus? MHU expert Dr. Tom Lenz http://www.aqha.com/Video/Health.aspx video series
– Sept 5: Ten Tips for Reducing your West Nile Risk: http://www.aaep.org/health_articles_view.php?id=229
– Sept 6: Increased West Nile in 2012 • http://www.thehorse.com/ViewArticle.aspx?ID=20499
– Sept 7: Friday Funny
• Week 2: Sept 10-14 Selecting a Trainer
– Sept 10: Tips for selecting a trainer• http://www.equisearch.com/uncategorized/choosing-horse-trainer/
– Sept 11: Questions to ask a prospective trainer: • http://www.extension.org/pages/20384/questions-to-ask-a-prospective-trainer
– Sept 12: We want to know! Do you/have you utilized the services of a professional trainer? Don’t forget to tag them in the comments!
– Sept 13:
– Sept 14: Friday Funny
Tracking Social Media:Weekly Updates
Tracking Social Media: MHU website Google Analytics
Tracking Social Media: Program Surveys
Value Added Posts
• Types of information:– Relevant/Current
– Basic and advanced
– Fans provide info
– Breaking News
• Goal: – Liked
– Commented on
– Shared
Image will help find post in Newsfeed
Original content = Value added
Metrics:18 Likes6 Shares6 Comments
Informational Post and Complement
Informational Post
Tracking Impact: Likes on other sites
International Recognition
Let Your Fans Do the Talking
Most Popular Post: Current, Human Interest
Casual, personable, fun voice
Day & time
Fan Photos
in Timeline
Photo
Q/A for Multi-State Conference
EBN Promotion Day
Feel Good and Call to RespondCall to respond
Branding
Humorous Posts
Humorous and Timely
Contests with Educational ValueVideo
More Information
Feed Back
Sharing Others
Using Personal Page
Call to Action
Solicit Advice
Program Appreciation
Brainstorm and Share
• Break into small groups
• Each participant develop an “added value” post for Fan or Personal FB page. Suggestions include:
– Ask Question/Solicit Advice– Informational– Poll– Humorous– Appreciation– Call to action
• Share posts with your group
eXtension Horses YouTube
MHU YouTube
Twitter: Webinar Information
Twitter Chat for Horse Family Magazine
Mentions
Retweets
BlogIndustry Site
Use images to break up
text
Link to relevant
info/videos
Direct readers back
to your organization
Metrics for Blog