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Join the Popular Crowd in Social Media and be Liked, Talked About and Shared
Christine Skelly and Taylor Fabus
Michigan State University Extension &
eXtension HorseQuest CoP
eXtension Horses
extension.org/horses
facebook.com/pages/Horses-eXtension
twitter.com/eXtensionHorses
youtube.com/eXHorses
My Horse University
myhorseuniversity.com
facebook.com/MyHorseU
twitter.com/MyHorseU
youtube.com/myhorseuniversity
discoverhorses.com/dr-skelly-horse-ownership-blog/
Equine Business Network
facebook.com/equinebusinessnetwork
blogs.extension.org/horsebiz/
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Social Media We Are Using
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Social Media Goals:• Build Community• Promote Events• Advertise Courses
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Cover Picture Recognition
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Popular FB Formula
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Monthly Planning : MHU September Social Media Topics
• Week 1: Mosquito Bourne Diseases/West Nile Virus
– Sept 3: Labor Day photo
– Sept 4: What is West Nile Virus? MHU expert Dr. Tom Lenz http://www.aqha.com/Video/Health.aspx video series
– Sept 5: Ten Tips for Reducing your West Nile Risk: http://www.aaep.org/health_articles_view.php?id=229
– Sept 6: Increased West Nile in 2012 • http://www.thehorse.com/ViewArticle.aspx?ID=20499
– Sept 7: Friday Funny
• Week 2: Sept 10-14 Selecting a Trainer
– Sept 10: Tips for selecting a trainer• http://www.equisearch.com/uncategorized/choosing-horse-trainer/
– Sept 11: Questions to ask a prospective trainer: • http://www.extension.org/pages/20384/questions-to-ask-a-prospective-trainer
– Sept 12: We want to know! Do you/have you utilized the services of a professional trainer? Don’t forget to tag them in the comments!
– Sept 13:
– Sept 14: Friday Funny
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Tracking Social Media:Weekly Updates
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Tracking Social Media: MHU website Google Analytics
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Tracking Social Media: Program Surveys
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Value Added Posts
• Types of information:– Relevant/Current
– Basic and advanced
– Fans provide info
– Breaking News
• Goal: – Liked
– Commented on
– Shared
Image will help find post in Newsfeed
Original content = Value added
Metrics:18 Likes6 Shares6 Comments
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Informational Post and Complement
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Informational Post
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Tracking Impact: Likes on other sites
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International Recognition
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Let Your Fans Do the Talking
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Most Popular Post: Current, Human Interest
Casual, personable, fun voice
Day & time
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Fan Photos
in Timeline
Photo
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Q/A for Multi-State Conference
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EBN Promotion Day
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Feel Good and Call to RespondCall to respond
Branding
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Humorous Posts
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Humorous and Timely
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Contests with Educational ValueVideo
More Information
Feed Back
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Sharing Others
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Using Personal Page
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Call to Action
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Solicit Advice
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Program Appreciation
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Brainstorm and Share
• Break into small groups
• Each participant develop an “added value” post for Fan or Personal FB page. Suggestions include:
– Ask Question/Solicit Advice– Informational– Poll– Humorous– Appreciation– Call to action
• Share posts with your group
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eXtension Horses YouTube
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MHU YouTube
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Twitter: Webinar Information
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Twitter Chat for Horse Family Magazine
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Mentions
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Retweets
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BlogIndustry Site
Use images to break up
text
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Link to relevant
info/videos
Direct readers back
to your organization
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Metrics for Blog