mitchell nenpa fall conference
TRANSCRIPT
A M Y M I TC H E L LD E P U T Y D I R E C T O R
P R O J E C T F O R E X C E L L E N C E I N J O U R N A L I S MP E W R E S E A R C H C E N T E R
W W W. J O U R N A L I S M . O R GA S M I T C H @ J O U R N A L I S M . O R G
News in Our Digital Lives
State of the Industry
Advertising Revenues in 2010Percentage Change in Revenue, 2009-2010
Local TV Online Cable TV Network TV Audio Magazines
17%
13.9
8.4
6.6 6.0
1.4
-6.3
A Loss of Control
Ad NetworksAggregatorsDevice MakersSoftware DevelopersTech Companies Own Consumer Data
WHERE DO PEOPLE GO FOR DIFFERENT KINDS OF INFORMATION
&WHAT ROLE DOES EACH MEDIA
OUTLET PLAY?
Local Community News
The Popularity of Different Local Topics
The Popularity of Different Local Media
74% Local TV News Broadcasts and/or Websites55% Word of Mouth51% Radio50% Local Newspaper and/or Websites47% Internet (search, sns, blogs, online only)9% Print Newsletter
Loyalty to Any One Source is not High
64% use at least 3 sources weekly15% use six sources 45% have no favorite website69% say death of local paper wouldn’t affect
access to news
Local TV
Local Newspapers
The Internet
The Future
Age and Internet Access Matter . . . A Lot
TO COLLECT, TRACK AND SHARE NEWS INDUSTRY EXPERIMENTS
The PEJ Economics Project
Site Visit Interviews
• Central ized Economic Decision Making• The Daily Deal – Already a Bubble• Changing Corporate Culture Sti ll Hard • The Journey Remains Long
A M Y M I TC H E L LD E P U T Y D I R E C T O R
P R O J E C T F O R E X C E L L E N C E I N J O U R N A L I S MP E W R E S E A R C H C E N T E R
W W W. J O U R N A L I S M . O R GA S M I T C H @ J O U R N A L I S M . O R G
News in Our Digital Lives