e marketing day 3
DESCRIPTION
Day 3 of online marketing seminar - Taylor discuses converting website traffic into customers.TRANSCRIPT
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E-MarketingMarketing your business online
Alexandria, Egypt - Nov 2012
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E-Marketing - Overview
Day 1 Bringing your businesses online● Setting up a website for your business
● Social media crash course
● Managing your web presence
Day 2 Driving online traffic● SEO & backlink building 101
● Online marketing tactics
● Running a Google Adwords campaign
● Running a Facebook campaign
Day 3 Driving online traffic & getting sales● Running a Google Adwords campaign
● Converting visitors to customers
● Google Analytics – monitoring & optimizing your website
● Group Discussion/Activities
Alexandria - November 2012
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Driving Online Traffic Paid Channels
Paid Online Marketing
● Search Advertisements
● Display Advertisements
Payment Structures ● pay per click
● pay per view
Alexandria - November 2012
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Driving Online Traffic Paid Channels
Google Adwords (Hands On Campaign Setup)
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
● Conversion Optimization
○ Goal Setting
○ On Page analysis - Kaizen method
○ Channel Analysis
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
● Goal Setting
○ Defining your goal
○ Common Goals:■ Sale of item■ Contact from website■ Newsletter signup■ Time on site goals
Alexandria - November 2012
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Driving & Converting TrafficFrom Visitor to Customer
Alexandria - November 2012
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Driving & Converting TrafficFrom Visitor to Customer
Alexandria - November 2012
LIFT Model
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Driving & Converting Traffic From Visitor to Customer
Hypothesis Formulating
○ Elements that don't follow LIFT?
○ How is my value proposition?
○ How is my call to action?
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
A/B testing (Split testing)
● Dont's○ test at different times○ end early○ test recurring traffic
● Do's○ test new traffic○ show repeat visitors same variation
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
Case Study - HYUNDAI
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
Case Study - HYUNDAI - Hypothesis
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
Case Study - HYUNDAI - Result
- each individual change increased conversions
- all changes together was best combination
62% increase in conversions
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
Channel Analysis
What channels are working?
● Shift channel strategies
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
Google Analytics (Monitoring Your Website)
■ analyzing traffic
■ visitor flow
■ channel analysis
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
Google Analytics (Hands On Workshop)
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
What marketing problems does your business have ?
Alexandria - November 2012
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Driving & Converting Traffic From Visitor to Customer
Questions?
Alexandria - November 2012
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Driving & Converting Traffic Advanced SEO tactics
Running an advanced SEO Campaign low to medium keyword (4000 monthly searches)
● Blueprint to rank top in google - The Professionals Method
Alexandria - November 2012