e-marketing campaign

Get new customers through the Internet

By: Eng. Ahmed Sabry

CEO, IT Vision

[email protected]

Mobile: +2-010-6306262

E-Marketing CampaignE-Marketing Campaign

mailto:[email protected]

http://www.google.com/

E-Business ConceptE-Business Concept

3. Web Site Building

- Interface design

- Content editing

- online Publishing

- Testing

4. E-Marketing Campaign- Study best campaign

- Implement campaign in accordance with timelines and budget

5. Traffic Analysis

- Analysis Web Site Traffic

- Implement required changes

2. Research Analysis

- Understand current scenario- Understand customers needs- understand competitor behavior- understand business goals/objectives

1. Investment & ROI

- Assign budget

Search EnginesSearch Engines

Bulk E-mailBulk E-mail

Banner AdsBanner Ads

newslettersnewsletters

Mailing listsMailing listsLinks exchangeLinks exchange

Web ringsWeb ringsOff line AdsOff line Ads

E-Marketing CampaignE-Marketing Campaign

Internet

How are people finding websites?How are people finding websites?

Search EnginesSearch Engines 81 %81 %Links exchange Links exchange 59 % 59 %Someone told me (WOM)Someone told me (WOM) 57 %Magazine 52 %TV 48 %Guessed the address 42 %Bulk e-mailBulk e-mail 39 %39 %National newspaper 37 %Banner AdsBanner Ads 21 % 21 %Radio 19 %From a local newspaper 17 %Billboard /poster 12 %Direct mail 10 % [Source Forrester research]

Facts & NumbersFacts & Numbers

20% of humans on earth are using internet now

It does not matter how nice is It does not matter how nice is your site looks, your site looks,

if no one ever find itif no one ever find it

There is no magicThere is no magic

It is science & art called Web Site Promotion

How can we reach the largest How can we reach the largest Audience (hits, traffic)Audience (hits, traffic)

When do i start promoting ?When do i start promoting ?

Do not get in rush Do not get in rush (Your mistakes may be forever)

• Learn about the web• Learn about the search engines• Learn about your competitors

go out and

First of all Prepare your SiteFirst of all Prepare your Site

Prepare your site firstPrepare your site first

• Design your site to make high hits

• Build your site to be informative

• Build your reputation on quality

• People dislike (under construction) …Sometimes they never come back.







Web Site promotionWeb Site promotion

Internet







Submitting to Search EnginesSubmitting to Search Engines

Internet

The Search Engine ChallengeThe Search Engine Challenge

Getting on the top pages of the main engines and staying there is no easy task (but it’s worth the trouble).

Facts & Numbers Facts & Numbers

• 90% of all web users depend on search engines to find products and information

• The Top search engines account 85-95% of all searches on the web

• 47% of searchers NEVER look at pages ranked below #30 (first 100 search result)

• Yahoo gets over 1.000.000 Site submitting every week ---> they accept ONLY 10,000 Sites

Relationship between Search EnginesRelationship between Search Engines

What if you are not listed on the What if you are not listed on the big eight or not in the top of big eight or not in the top of

their search result ?their search result ?

Learn how they work and how Learn how they work and how they rank web sites they rank web sites

Search engines secrets

How To Get Your Site ThereHow To Get Your Site ThereSTEP 1 – Optimise Site

STEP 2 – Submit site to search engines

STEP 3 – Search engine spiders “crawl” through the pages in the site. An algorithm is applied and the site is indexed

STEP 4 – Ranking

Repeat the Process

<heading tags>

+ <title tags>+ <alt tags>+ <keyword relevancy>+ <keywords in content>+ <inbound lines>+ <meta tags>

URL Submissionwww.yourcompany.com

Yahoo/Google etc.

1.www.companyA.com2.www.companyB.com3.www.companyC.com4.www.companyD.com5.www.companyE.com

Home About Services

The major search elements The major search elements

• Title

• Meta data (Description & Words)

• Pages content

• Images text Alt= tags

The Golden RuleThe Golden Rule

KEYWORDS HERE, KEYWORDS THERE, KEYWORDS EVERY WHERE

ON YOUR SITE.

Keyword CompetingKeyword Competing

Pay-Per-Click submissionPay-Per-Click submission

Overture Suggestion ToolOverture Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/








Internet

Banner AdvertisingBanner Advertising

Your on-line Salesperson

What is BannerWhat is Banner

A rectangle (468 pixels wide by 60 pixels high) usually appear at the top of web pages

Every One is trying to get their site listed Every One is trying to get their site listed at the top of the search result page, at the top of the search result page,

Unfortunately, this is not always possibleUnfortunately, this is not always possible

They can BUY there place by BANNER ADS

Banner ads AdvantagesBanner ads Advantages

• Banner is your on-line logo

• Banner is your company gateway

• Users are one click away from your company

• Banner is very lovely for Audience

Banner Ads pricesBanner Ads prices

Three existing pricing models:• Flat Free• CPM (cost per thousand impression or hits)

$10 to $90• Charge per click through ------> $0.5 to $1.0

Banner SuccessBanner Success

Click through ratio:Means the ratio of how many times your banner

is displayed to how many times it’s clicked

Average click through rates are 2 to 2.5%

Cost per Visitor for targeted Cost per Visitor for targeted banner ads usually from banner ads usually from

$0.7 to $2.0$0.7 to $2.0

Banner Ads for FREEBanner Ads for FREE

Banner ExchangeBanner Exchange








Internet


You can directly advertise million people by just ONE click

Bulk E-mail efficiency Bulk E-mail efficiency

•85% of online users have e-mail•59%Percent of e-mail users use e-mail daily•72% check e-mail first when they sit down in front of the computer

Cost of Bulk E-mailCost of Bulk E-mail

Cost Comparisons

Creative

Imaging

Printing

e-Messaging

Mailing

Postage

$0.22

$0.00

$0.00

$0.00

$0.08

$0.00

$0.22

$0.11

$0.33

$0.00

$0.05

$0.22

TOTAL COST = $0.30

e

TOTAL COST = $0.92

If you send 25,000 mailings:

Your direct mail costs would be $23,000

Your e-mail costs would be $7,500

Which would you rather pay?

e

Response Rates

Direct Mail Banner Ads e-mailMedia

%

18

15

12

9

6

3

The Bulk E-mail ProcessThe Bulk E-mail Process

Data

e-mail Marketing& Communication

Reporting & Analysis

Planning

Sending

Analysis

Take CareTake Care

The climate on the Internet is very ANTISPAM right now

Starting your own Starting your own E-mail mailing listE-mail mailing list







newsletter Adsnewsletter Ads

Internet

What is Newsletter ?What is Newsletter ?

News companies deliver news by e-mail and they accept advertising.

E-mail E-mail boxes

boxes

newsletter Advertising (Ezines)newsletter Advertising (Ezines)

Those who subscribe to the newsletter have an interest in the topics covered and should also be interested in your product or service

Prices and efficiencyPrices and efficiency

• Advertising on Ezines can be done for a very small charge ($30 for 10,000 subscribers) or even for free

• Response rates from 10% to 30%







Sending to mailing listsSending to mailing lists

Internet

Sending to Mailing listSending to Mailing list

Listserv Listserv MachineMachine

Your message sent to all subscribers of the list

Mailing list Mailing list

Electronic mailing lists provide forms for Internet users to participate in discussions or receive information on thousands of topics.







Links ExchangeLinks Exchange

Internet

Links ExchangeLinks Exchange

• I would appreciate it if you would visit my site, and if appropriate to your audience, put a link to my site from yours.





Mailing listsMailing listsLinked exchangeLinked exchange


Web RingsWeb Rings

Internet

• A Web Ring is a group of sites, usually in a similar theme, all linked together in a circle. Each member site puts the special code into their page.

Web RingsWeb Rings





Mailing listsMailing listsLinked exchangeLinked exchange


Off-line AdvertisingOff-line Advertising

Internet

Off-line AdvertisingOff-line Advertising

• Wherever your company’s LOGO is, put your URL (Business Card, press ads,..etc)

• Tell the world about your site

Thank youThank you

e-marketing campaign

Documents